News Digest / Latest Stock Market News / Perplexity AI Proposes $34.5B All-Cash Takeover of Chrome, Pledges $3B for 3 Billion Users

Perplexity AI Proposes $34.5B All-Cash Takeover of Chrome, Pledges $3B for 3 Billion Users

Samuel Brooks
07:15am, Wednesday, Aug 13, 2025
Illustration by StockInvest.us

Perplexity AI has thrown a bomb into the search world: an unsolicited, all-cash offer of $34.5 billion to buy Google's Chrome browser. The proposal lands well above Perplexity's own latest valuation and aims straight at Chrome's huge audience - more than three billion users - which is the gateway to search traffic and the personal data that powers next-gen AI features.

Perplexity AI - led by Aravind Srinivas - says the offer has no equity kicker, would preserve the Chromium codebase as open source, and includes a pledge to pump $3 billion into the product over the next two years. The startup, which has raised roughly $1 billion from backers including Nvidia (NASDAQ: NVDA) and SoftBank Group, claims several funds have volunteered to finance the deal in full, though it hasn't named them.

The bid casts Chrome as a strategic asset in the scramble to control search via AI. Perplexity already operates an AI-enabled browser called Comet that automates certain online tasks for users. Owning Chrome would give the startup immediate scale and a direct channel to billions of users - the sort of reach that narrows the gap with bigger players working on their own AI browsers.

Alphabet (NASDAQ: GOOGL) hasn't put Chrome on the auction block, and a sale looks unlikely on its face. Chrome is tightly woven into Alphabet's ad and search ecosystem and is central to features the company is rolling out to protect search dominance. Still, the offer lands amid an antitrust fight in which U.S. authorities have argued Google's search business crosses legal lines; one of the remedies sought by regulators has been a forced divestiture involving Chrome.

For traders, the move is interesting on a few fronts. Alphabet shares ticked higher after the news. A forced breakup or a lengthy legal fight could create real volatility around GOOGL over the coming quarters, but a negotiated purchase would be a seismic restructuring of online search distribution and ad flow. Perplexity's number - $34.5 billion - falls short of the at-least-$50 billion figure floated by some in the industry for a divestiture of Chrome, which leaves room for more drama.

There are practical hurdles, too. Perplexity hasn't publicly detailed funding specifics beyond saying partners are available. And legal experts expect any remedy that involves Chrome to pass through appeals that could extend for years - a process that would mute immediate changes even if a sale were ordered.

The optics are blunt: a three-year-old AI startup making a multibillion-dollar bid for a product that routes a massive portion of global web traffic. Call it audacity, strategy, or PR theater - it's certainly a headline that shifts attention back to browsers as pivotal assets in the AI search competition.

Whether this goes down as a savvy takeover attempt, a long-shot gambit to force regulatory conversations, or simply a high-profile stunt remains to be seen. One thing is certain: Chrome has just become the center of a fight that's about more than code and tabs.

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