Nike (NYSE: NKE) forecasts a significant revenue dip for fiscal 2025, causing a 12% drop in stock prices. Shifting consumer interest to brands like On and Hoka, along with lower-than-expected Q4 results, highlight market challenges. Revenue could fall by over $15 billion by Friday.
JD, Puma, and Nike shares fell while Adidas saw a brief uptick. Analysts see 2025 as a strategic window for Adidas to gain market share amid Nike's downturn. Despite initial gains, Adidas shares closed 0.2% lower.
Nike's Q4 earnings report will provide key insights into its fiscal 2025 outlook. Analysts focus on guidance amid upcoming product launches and Olympic marketing efforts.
Nike Inc. (NYSE: NKE) is set to cut about 2% of its global workforce, translating to over 1,600 jobs. This move aligns with its broader restructuring plans aimed at focusing on key markets and driving business efficiency.
