Alliance Data Systems Corporation Stock Company Profile
Information
7500 Dallas Parkway
Plano TX 75024
214-494-3000
www.alliancedata.com
Industry: Credit Services
Sector: Financial Services
Description
Alliance Data Systems Corporation provides marketing and loyalty solutions in the United States and internationally. It facilitates and manages interactions between its clients and their customers through consumer marketing channels, including in-store, online, email, social media, mobile, direct mail, and telephone. The company operates in three segments: LoyaltyOne, Epsilon, and Card Services. The LoyaltyOne segment owns and operates the AIR MILES Reward Program and BrandLoyalty program that are coalition and short-term loyalty programs. This segment also offers loyalty consulting, customer analytics, creative services, and mobile solutions. The Epsilon segment provides direct marketing solutions that leverage transactional data to help clients acquire and build relationships with their customers. Its services include strategic consulting, customer database technologies, omnichannel marketing, loyalty management, proprietary data, predictive modeling, permission-based email marketing, personalized digital marketing, and direct and digital agency services. This segments marketing services comprise agency, marketing technology, data, strategy and analytical, and traditional and digital marketing. The Card Services segment offers credit card processing, billing and payment processing, customer care, and collections services for private label retailers, as well as private label retail credit card and loan receivables financing, including securitization of the credit card receivables that it underwrites from its private label and co-brand retail credit card programs. This segment also designs and implements strategies that help its clients in acquiring, retaining, and managing repeat customers. It serves financial services, specialty retail, grocery and drugstore chains, petroleum retail, automotive, hospitality and travel, telecommunications, insurance, and healthcare markets. The company was founded in 1996 and is headquartered in Plano, Texas.