Zevia PBC Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be negative at -92.65. In total, the insiders bought 10.31B and sold 29.72M ZVIA shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power

(Last 100 transactions)
-92.65
Buy 10.31B shares
Sell 29.72M shares
56% Buy Activity
Moderate Negative Correlation
Buy Signal Low Confidence
Jun 15, 2026

Analysis Breakdown:

  • Signal is highly questionable due to a strongly contradictory negative Insider Power Score of -92.65.
  • Confidence increased due to high data reliability score of 100.

Historical Insider Trades

Date Type Person Role Amount
Jan 21, 2025
Sell
Class A Common Stock
S-Sale
Taylor Amy
President & CEO
CEO / President 11 479
Value: $54.4K
Jan 21, 2025
Sell
Class A Common Stock
S-Sale
Simms Lorna R.
SVP, GC & Corporate Secretary
Officer 3 979
Value: $18.6K
Dec 05, 2024
Sell
Class A Common Stock
S-Sale
Ripley Rosemary L
Director
Director 2 567 006
Value: $4.88M
Dec 05, 2024
Sell
Class A Common Stock
S-Sale
Ripley Rosemary L
Director
Director 2 567 006
Value: $4.88M
Oct 03, 2024
Sell
Class A Common Stock
S-Sale
White Pine Llc
10 Percent Owner
10% Owner 92 852
Value: $100.3K
Oct 03, 2024
Sell
Class A Common Stock
S-Sale
White Pine Llc
10 Percent Owner
10% Owner 92 852
Value: $100.3K
Oct 02, 2024
Sell
Class A Common Stock
S-Sale
White Pine Llc
10 Percent Owner
10% Owner 5 017
Value: $5K
Oct 02, 2024
Sell
Class A Common Stock
S-Sale
White Pine Llc
10 Percent Owner
10% Owner 5 017
Value: $5K
Oct 01, 2024
Sell
Class A Common Stock
S-Sale
White Pine Llc
10 Percent Owner
10% Owner 6 574
Value: $7K
Oct 01, 2024
Sell
Class A Common Stock
S-Sale
White Pine Llc
10 Percent Owner
10% Owner 6 574
Value: $7K
Sep 30, 2024
Sell
Class A Common Stock
S-Sale
White Pine Llc
10 Percent Owner
10% Owner 36 249
Value: $38.8K
Sep 30, 2024
Sell
Class A Common Stock
S-Sale
White Pine Llc
10 Percent Owner
10% Owner 36 249
Value: $38.8K
Sep 27, 2024
Sell
Class A Common Stock
S-Sale
White Pine Llc
10 Percent Owner
10% Owner 11 338
Value: $13.4K
Sep 27, 2024
Sell
Class A Common Stock
S-Sale
White Pine Llc
10 Percent Owner
10% Owner 11 338
Value: $13.4K
Sep 26, 2024
Sell
Class A Common Stock
S-Sale
White Pine Llc
10 Percent Owner
10% Owner 26 510
Value: $31.3K
Sep 26, 2024
Sell
Class A Common Stock
S-Sale
White Pine Llc
10 Percent Owner
10% Owner 26 510
Value: $31.3K
Sep 06, 2024
Buy
Class A Common Stock
P-Purchase
Ruehl Julie Garcia
Director
Director 14 250
Value: $14.8K
Sep 06, 2024
Buy
Class A Common Stock
P-Purchase
Ruehl Julie Garcia
Director
Director 14 250
Value: $14.8K
Sep 05, 2024
Buy
Class A Common Stock
P-Purchase
Ruehl Julie Garcia
Director
Director 750
Value: $773
Sep 05, 2024
Buy
Class A Common Stock
P-Purchase
Ruehl Julie Garcia
Director
Director 750
Value: $773
Sep 03, 2024
Buy
Class A Common Stock
P-Purchase
Ruberti Alexandre
Director
Director 10 000
Value: $10K
Sep 03, 2024
Buy
Class A Common Stock
P-Purchase
Ruberti Alexandre
Director
Director 10 000
Value: $10K
Aug 26, 2024
Buy
Class A Common Stock
P-Purchase
Lee David J.
Director
Director 13 705
Value: $15.0K
Aug 26, 2024
Buy
Class A Common Stock
P-Purchase
Lee David J.
Director
Director 13 705
Value: $15.0K
Aug 20, 2024
Buy
Class A Common Stock
P-Purchase
Ruben Andrew
Director
Director 9 560
Value: $10.0K

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

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ABOUT ZEVIA PBC
Zevia PBC
Zevia PBC, a beverage company, develops, markets, sells, and distributes various carbonated and non-carbonated soft drinks in the United States and Canada. It offers soda, energy drinks, organic tea, mixers, kidz beverages, and sparkling water. The company offers its products through various retail channels, including grocery distributors, national retailers, warehouse club, and natural products retailers, as well as e-commerce channels. It provi...
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