Shares of Brown-Forman fell nearly 6% in premarket trading on Wednesday after the Jack Daniel's whiskey maker and France's ​Pernod Ricard scrapped their merger talks, turning investor focus back ‌

Pernod Ricard and Brown-Forman End Deal Talks

04:54pm, Tuesday, 28'th Apr 2026
The French spirits company and the Jack Daniel's maker announced in March that they were discussing a potential combination
PARIS--(BUSINESS WIRE)--Regulatory News: Pernod Ricard (Paris: RI) Press release – Paris, 28th April 2026 On 26 March 2026, Pernod Ricard and Brown-Forman confirmed that they were in discussions reg
LOUISVILLE, Ky.--(BUSINESS WIRE)--Brown-Forman Corporation (NYSE: BFA, BFB) today announced that the company and Pernod Ricard have terminated discussions regarding a potential business combination, a
The family that ​controls Brown-Forman ‌favors a potential ​sale ​to French distiller Pernod ⁠Ricard ​over a ​rival proposal from American spirits ​group ​Sazerac, a person ‌famili
The Buffalo Trace-maker offered $32 per share for its Louisville rival.
Alcohol stocks face rising costs and tariff risks, but premium drinks and innovation are key to sustaining growth in a shifting alcohol market. Players like BUD, DEO, STZ, BF.B and TAP look well poise
Privately held bourbon maker Sazerac has emerged as an interloper in Pernod-Ricard's ​attempt to merge with Jack Daniel's owner Brown-Forman, according to a source familiar with the matter, even tho
Shares of Brown-Forman had their best day in years on Thursday, after the U.S.-based spirits seller Sazerac reportedly expressed interest in doing a deal of some kind with the maker of Jack Daniel's.
Shares of Brown-Forman surged on Thursday after reports that privately held Sazerac had approached the company about a potential deal, adding a new twist to ongoing consolidation efforts in the global
Sazerac has approached Jack Daniel's maker Brown-Forman about a potential deal, says a report.
Privately held ‌U.S.-based alcoholic beverage maker Sazerac is exploring a deal with Jack Daniel's maker Brown-Forman , the Wall Street Journal ​reported on Thursday, citing people familiar with t
Interest comes as Pernod Ricard has been discussing a mostly stock deal with Brown-Forman.
Brown-Forman B (BF.B) reported earnings 30 days ago. What's next for the stock?
Brown-Forman and Pernod Ricard are in acquisition talks, potentially creating a global spirits powerhouse to rival Diageo. Both BF.B and PRNDY have seen significant share price declines and now trade
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