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As Housing Market Boom Drags On, Just 13% Of Gen Z Say Owning A Home Is "Extremely Important" When it comes to the housing market, millennials and Gen Z have something in common: both generations came of age during particularly turbulent times for housing markets. Millennials faced the housing market, when the supposedly "impossible" - the real estate would move down - in reality, game to pass. A decade later, housing prices are back at all-time highs, and only 13% of would-be millennial homeowners is "extremely attainable." Combining survey views on attainability and important, we find that just 9% of Gen Z view homeownership as both "extremely important" and "extremely attainable." This is significantly less than the comparable rates for young millennials (16%) and older millennials (17%). Despite a generally positive outlook on homeownership, its not a goal that many Gen Z renters are actively working toward. Just 16% say that its currently their top financial priority, well below the shares that are prioritizing personal savings and investments (35%) and paying down debt (27%).