- Excellent financial health (Piotroski 9/9)
- Strong operating margin of 33.2%
- Strong return on equity of 137.2%
Apple stock price took a fall of -7.35% on Friday
(Updated on Jul 31, 2026)
The Apple stock price decreased by -7.35% on the last trading day (Friday, 31st Jul 2026), dropping from $333.43 to $308.91. This marks a decline for the third consecutive day. During the previous trading session, the stock experienced a fluctuation of 3.50%, with a day low of $300.00 and a day high of $310.49. Over the past 10 days, the price has decreased in 6 of those days, resulting in a total decline of -7.44%. Volume increased on the last day by 72 million shares, yet this occurred alongside falling prices. This could serve as an early warning sign, indicating a slight increase in risk over the coming days. Overall, 127 million shares were traded, amounting to approximately $39.35 billion.
The stock lies in the middle of a wide and strong rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 11.74% during the next 3 months and, with a 90% probability hold a price between $323.90 and $381.97 at the end of this 3-month period.
AAPL Signals & Forecast
There are few to no technical positive signals at the moment. The Apple stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. On corrections up, there will be some resistance from the lines at $330.31 and $310.89. A break-up above any of these levels will issue buy signals. A sell signal was issued from a pivot top point on Tuesday, July 28, 2026, and so far it has fallen -9.17%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume rose on falling prices yesterday. This may be an early warning and the stock should be followed more closely. The stock had a Golden Star Signal on Monday, February 23, 2026 in the long-term chart.
Golden Star Signal is when the short-term moving average, the long-term moving average, and price line meet in a special combination. This combination is very rare and often followed by long and strong gains for the stock in question.
Golden Star 12 Months
The stock had a Golden Star Signal on Monday, February 23, 2026 in the long-term chart.Golden Star Signal is when the short-term moving average, the long-term moving average, and price line meet in a special combination. This combination is very rare and often followed by long and strong gains for the stock in question.
Support, Risk & Stop-loss for Apple stock
Apple finds support from accumulated volume at $298.01 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.
This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $10.49 between high and low, or 3.50%. For the last week, the stock has had daily average volatility of 2.20%.
Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.
Trading Expectations (AAPL) For The Upcoming Trading Day Of Monday 3rd
For the upcoming trading day on Monday, 3rd we expect Apple Inc. to open at $306.47, and during the day (based on 14 day Average True Range), to move between $303.98 and $313.84, which gives a possible trading interval of +/-$9.85 (+/-3.24%) up or down from last closing price. If Apple Inc. takes out the full calculated possible swing range there will be an estimated 3.24% move between the lowest and the highest trading price during the day.
Since the stock is closer to the support from accumulated volume at $298.01 (3.53%) than the resistance at $327.50 (6.02%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..
Is Apple Inc. stock A Buy?
The Apple stock holds several negative signals and despite the positive trend, we believe Apple will perform weakly in the next couple of days or weeks. Therefore, we hold a negative evaluation of this stock. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Buy to a Sell candidate.
Current score:
-3.683
Sell Candidate
Downgraded
Predicted Fair Opening Price
Predicted fair opening price on August 3, 2026 - $306.47 ( 0.791%).
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AAPL Performance
Trading levels for AAPL
Fibonacci Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 316.95 | 2.60% |
| R2 | 312.94 | 1.31% |
| R1 | 310.47 | 0.505% |
| Price | 308.91 | |
| S1 | 302.46 | -2.09% |
| S2 | 299.99 | -2.89% |
| S3 | 295.98 | -4.19% |
Accumulated Volume Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 333.74 | 8.04% |
| R2 | 333.26 | 7.88% |
| R1 | 327.50 | 6.02% |
| Price | 308.91 | |
| S1 | 298.01 | -3.53% |
| S2 | 283.78 | -8.14% |
| S3 | 275.15 | -10.93% |
AAPL Dividend Payout History
| # | Ex-Date | Pay Date | Amount | Yield | |
|---|---|---|---|---|---|
| 1 | Apr 30, 2026 | May 11, 2026 | May 14, 2026 | $0.270 | 0.0950% |
| 2 | Jan 29, 2026 | Feb 09, 2026 | Feb 12, 2026 | $0.260 | 0.0965% |
| 3 | Nov 10, 2025 | Nov 10, 2025 | Nov 13, 2025 | $0.260 | 0.0966% |
| 4 | Aug 11, 2025 | Aug 11, 2025 | Aug 14, 2025 | $0.260 | 0.128% |
| 5 | May 01, 2025 | May 12, 2025 | May 15, 2025 | $0.260 | 0.123% |
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