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Apple stock price took a fall of -7.35% on Friday
(Updated on Jul 31, 2026)

Sell candidate since Jul 31, 2026

The Apple stock price decreased by -7.35% on the last trading day (Friday, 31st Jul 2026), dropping from $333.43 to $308.91. This marks the third consecutive day of decline. Throughout the last trading session, the stock experienced a fluctuation of 3.50%, with a low of $300.00 and a high of $310.49. Over the past 10 days, the price has decreased in 6 of those days, resulting in a total decline of -7.44%. The trading volume surged on the last day, with an increase of 72 million shares traded, despite the falling prices. This could serve as an early warning sign, indicating a slight increase in risk over the next few days. In total, 127 million shares were exchanged for approximately $39.35 billion.

The stock lies in the middle of a wide and strong rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 11.74% during the next 3 months and, with a 90% probability hold a price between $323.90 and $381.97 at the end of this 3-month period.

AAPL Signals & Forecast

There are few to no technical positive signals at the moment. The Apple stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. On corrections up, there will be some resistance from the lines at $330.31 and $310.89. A break-up above any of these levels will issue buy signals. A sell signal was issued from a pivot top point on Tuesday, July 28, 2026, and so far it has fallen -9.17%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume rose on falling prices yesterday. This may be an early warning and the stock should be followed more closely. The stock had a Golden Star Signal on Monday, February 23, 2026 in the long-term chart.

Golden Star Signal is when the short-term moving average, the long-term moving average, and price line meet in a special combination. This combination is very rare and often followed by long and strong gains for the stock in question.

Buy
Special Signal Notification

Golden Star 12 Months

The stock had a Golden Star Signal on Monday, February 23, 2026 in the long-term chart.

Golden Star Signal is when the short-term moving average, the long-term moving average, and price line meet in a special combination. This combination is very rare and often followed by long and strong gains for the stock in question.

Support, Risk & Stop-loss for Apple stock

Apple finds support from accumulated volume at $298.01 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $10.49 between high and low, or 3.50%. For the last week, the stock has had daily average volatility of 2.20%.

Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.

Trading Expectations (AAPL) For The Upcoming Trading Day Of Monday 3rd

For the upcoming trading day on Monday, 3rd we expect Apple Inc. to open at $306.47, and during the day (based on 14 day Average True Range), to move between $303.98 and $313.84, which gives a possible trading interval of +/-$9.85 (+/-3.24%) up or down from last closing price. If Apple Inc. takes out the full calculated possible swing range there will be an estimated 3.24% move between the lowest and the highest trading price during the day.

Since the stock is closer to the support from accumulated volume at $298.01 (3.53%) than the resistance at $327.50 (6.02%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..

Is Apple Inc. stock A Buy?

The Apple stock holds several negative signals and despite the positive trend, we believe Apple will perform weakly in the next couple of days or weeks. Therefore, we hold a negative evaluation of this stock. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Buy to a Sell candidate.

Current score: -3.683 Sell Candidate Downgraded

Predicted Fair Opening Price

Predicted fair opening price on August 3, 2026 - $306.47 ( 0.791%).

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AAPL Performance

Trading levels for AAPL

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Fibonacci Support & Resistance Levels

Level Price
R3 316.95 2.60%
R2 312.94 1.31%
R1 310.47 0.505%
Price 308.91
S1 302.46 -2.09%
S2 299.99 -2.89%
S3 295.98 -4.19%

Accumulated Volume Support & Resistance Levels

Level Price
R3 333.74 8.04%
R2 333.26 7.88%
R1 327.50 6.02%
Price 308.91
S1 298.01 -3.53%
S2 283.78 -8.14%
S3 275.15 -10.93%

AAPL Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Apr 30, 2026 May 11, 2026 May 14, 2026 $0.270 0.0950%
2 Jan 29, 2026 Feb 09, 2026 Feb 12, 2026 $0.260 0.0965%
3 Nov 10, 2025 Nov 10, 2025 Nov 13, 2025 $0.260 0.0966%
4 Aug 11, 2025 Aug 11, 2025 Aug 14, 2025 $0.260 0.128%
5 May 01, 2025 May 12, 2025 May 15, 2025 $0.260 0.123%

FAQ

What is the symbol for Apple Stock and on which exchange is it traded?
The symbol for Apple is AAPL and it is traded on the NASDAQ (NASDAQ Stock Exchange).

Should I buy or sell Apple Stock?
The Apple stock holds several negative signals and despite the positive trend, we believe Apple will perform weakly in the next couple of days or weeks. Therefore, we hold a negative evaluation of this stock. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Buy to a Sell candidate.

How to buy Apple Stock?
Apple Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Apple Stock.

What's the current price of Apple Stock?
As of the end of day on the Jul 31, 2026, the price of an Apple (AAPL) share was $308.91.

What is the 52-week high and low for Apple Stock?
The 52-week high for Apple Stock is $344.57 and the 52-week low is $201.50.

What is the market capitalization of Apple Stock?
As of the Jul 31, 2026, the market capitalization of Apple is 4.537T.

When is the next earnings date for Apple?
The upcoming earnings date for Apple is Oct 29, 2026.
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ABOUT APPLE INC.
Apple
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. In addition, the company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; AirPods Max, an over-ear wireless headphone; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, HomePo...
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