Amazon Stock Forecast

Hold candidate since Jul 31, 2026

The Amazon stock price saw an increase of 15.32% on the most recent trading day (Friday, July 31, 2026), climbing from $235.50 to $271.58. Throughout the trading session, the stock experienced a fluctuation of 4.26%, with a low of $262.06 and a high of $273.22. Although the price has declined in 7 of the last 10 days, it has still risen by 9.85% over the last 2 weeks. The trading volume increased on the last day alongside the price, indicating a positive technical signal, with 47 million more shares traded compared to the previous day. Overall, 126 million shares were exchanged for an approximate total of $34.19 billion.

The stockhas broken the wide and falling short-term trend up. Firstly a slower falling rate is indicated, but this may very well be an early signal of a trend shift. On the reaction, there will be support on the roof of the current trend broken, which is $248.06, a level that may pose a second chance to hit a runner. According to fan-theory $283.49 will be the next possible trend-top level and thereby pose a resistance level that may not be broken at the first attempt.

AMZN Signals & Forecast

The Amazon stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock, but the stock has a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections down, there will be some support from the lines at $237.39 and $241.57. A breakdown below any of these levels will issue sell signals. A buy signal was issued from a pivot bottom point on Wednesday, July 29, 2026, and so far it has risen 19.82%. Further rise is indicated until a new top pivot has been found. Volume is rising along with the price. This is considered to be a good technical signal. Some negative signals were issued as well, and these may have some influence on the near short-term development. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). The stock had a Golden Star Signal on Monday, December 22, 2025 in the long-term chart.

Golden Star Signal is when the short-term moving average, the long-term moving average, and price line meet in a special combination. This combination is very rare and often followed by long and strong gains for the stock in question.

Support, Risk & Stop-loss for Amazon stock

On the downside, the stock finds support just below today's level from accumulated volume at $240.14 and $235.50. There is a natural risk involved when a stock is testing a support level, since if this is broken, the stock then may fall to the next support level. In this case, Amazon finds support just below today's level at $240.14. If this is broken, then the next support from accumulated volume will be at $235.50 and $232.69.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $11.17 between high and low, or 4.26%. For the last week, the stock has had daily average volatility of 3.06%.

Our recommended stop-loss: $261.48 (-3.72%) (This stock has medium daily movements and this gives medium risk. There is a buy signal from a pivot bottom found 2 days ago.)

Trading Expectations (AMZN) For The Upcoming Trading Day Of Monday 3rd

For the upcoming trading day on Monday, 3rd we expect Amazon.com, Inc. to open at $268.95, and during the day (based on 14 day Average True Range), to move between $266.85 and $276.31, which gives a possible trading interval of +/-$9.47 (+/-3.55%) up or down from last closing price. If Amazon.com, Inc. takes out the full calculated possible swing range there will be an estimated 3.55% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $272.05 (0.17%) than the support at $240.14 (11.58%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Amazon.com, Inc. stock A Buy?

Amazon holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. We have upgraded our analysis conclusion for this stock since the last evaluation from a Sell to a Hold candidate.

Current score: 0.000 Hold/Accumulate Upgraded

Zero in score indicates that our system is expecting high volatility and risk for the following trading day. Given the latest developments, we cannot determine the next direction as it may go both ways.

Predicted Fair Opening Price

Predicted fair opening price on August 3, 2026 - $268.95 ( 0.97%).

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