- Excellent financial health (Piotroski 7/9)
- Low bankruptcy risk (Altman Z-Score: 39.33)
- High gross margin of 63.2%
Red day on Tuesday for AppFolio
(Updated on Jul 14, 2026)
The AppFolio stock price fell by -3.02% on the last day (Tuesday, 14th Jul 2026) from $179.90 to $174.46. During the last trading day the stock fluctuated 4.33% from a day low at $171.41 to a day high of $178.83. The price has risen in 7 of the last 10 days and is up by 11.43% over the past 2 weeks. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -80 thousand shares and in total, 220 thousand shares were bought and sold for approximately $38.40 million.
The stock lies in the upper part of a wide and weak rising trend in the short term, and this may normally pose a very good selling opportunity for the short-term trader as reaction back towards the lower part of the trend can be expected. A break-up at the top trend line at $181.60 will firstly indicate a stronger rate of rising. Given the current short-term trend, the stock is expected to rise 2.74% during the next 3 months and, with a 90% probability hold a price between $149.55 and $186.57 at the end of this 3-month period.
APPF Signals & Forecast
The AppFolio stock holds a sell signal from the short-term Moving Average; at the same time, however, there is a buy signal from the long-term average. Since the short-term average is above the long-term average there is a general buy signal in the stock giving a positive forecast for the stock. On further gains, the stock will meet resistance from the short-term Moving Average at approximately $176.74. On a fall, the stock will find some support from the long-term average at approximately $163.78. A break-up through the short-term average will send a buy signal, whereas a breakdown through the long-term average will send a sell signal. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. A sell signal was issued from a pivot top point on Monday, July 13, 2026, and so far it has fallen -3.02%. Further fall is indicated until a new bottom pivot has been found. Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.
Support, Risk & Stop-loss for AppFolio stock
AppFolio finds support from accumulated volume at $169.29 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.
This stock may move much during the day (volatility) and with a large prediction interval from the Bollinger Band this stock is considered to be "high risk". During the last day, the stock moved $7.42 between high and low, or 4.33%. For the last week, the stock has had daily average volatility of 3.13%.
Our recommended stop-loss: $166.35 (-4.65%) (This stock has high daily movements and this gives high risk. There is a sell signal from a pivot top found 1 day ago.)
Trading Expectations (APPF) For The Upcoming Trading Day Of Wednesday 15th
For the upcoming trading day on Wednesday, 15th we expect AppFolio to open at $174.90, and during the day (based on 14 day Average True Range), to move between $170.83 and $178.09, which gives a possible trading interval of +/-$7.27 (+/-4.26%) up or down from last closing price. If AppFolio takes out the full calculated possible swing range there will be an estimated 4.26% move between the lowest and the highest trading price during the day.
Since the stock is closer to the resistance from accumulated volume at $174.63 (0.10%) than the support at $169.29 (2.96%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.
Is AppFolio stock A Buy?
Several short-term signals, along with a general good trend, are positive and we conclude that the current level may hold a buying opportunity as there is a fair chance for AppFolio stock to perform well in the short-term.
Current score:
1.644
Buy Candidate
Unchanged
Predicted Fair Opening Price
Predicted fair opening price on July 15, 2026 - $174.90 ( 0.253%).
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APPF Performance
Trading levels for APPF
Fibonacci Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 182.32 | 4.51% |
| R2 | 179.49 | 2.88% |
| R1 | 177.74 | 1.88% |
| Price | 174.46 | |
| S1 | 172.07 | -1.37% |
| S2 | 170.31 | -2.38% |
| S3 | 167.48 | -4.00% |
Accumulated Volume Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 179.42 | 2.84% |
| R2 | 179.30 | 2.77% |
| R1 | 174.63 | 0.0974% |
| Price | 174.46 | |
| S1 | 169.29 | -2.96% |
| S2 | 163.02 | -6.56% |
| S3 | 151.50 | -13.16% |
FAQ
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Buy APPF
A sell signal from a double top formation was found on Monday, July 13, 2026 and based on theory for this formation the price should fall by -37.95% to $108.26 within 28 trading days (Thursday, August 20, 2026) since signal was issued.