AppFolio Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be negative at -57.03. In total, the insiders bought 69.85K and sold 42.67K APPF shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power

(Last 100 transactions)
-57.03
Buy 69.85K shares
Sell 42.67K shares
15% Buy Activity
Negligible or No Correlation
Sell Signal High Confidence
Jul 07, 2026

Analysis Breakdown:

  • Strongly supported by a very low Insider Power Score of -57.03.
  • Confidence increased due to high data reliability score of 100.
  • Supported by overwhelming sell-side pressure (15% buys).

Historical Insider Trades

Date Type Person Role Amount
Jul 07, 2026
Sell
Class A Common Stock
S-Sale
Duca Maurice J
10 Percent Owner
10% Owner 5 600
Value: $1.01M
Jul 07, 2026
Sell
Class A Common Stock
S-Sale
Duca Maurice J
10 Percent Owner
10% Owner 3 500
Value: $631.3K
Jul 07, 2026
Sell
Class A Common Stock
S-Sale
Duca Maurice J
10 Percent Owner
10% Owner 1 600
Value: $288.0K
Jun 29, 2026
Buy
Class A Common Stock
Appfolio Inc
Director
Director 0
Value: $0
Jun 29, 2026
Buy
Class A Common Stock
A-Award
Appfolio Inc
Director
Director 1 568
Value: $245.5K
Jun 29, 2026
Buy
Class A Common Stock
A-Award
Appfolio Inc
Director
Director 649
Value: $101.6K
Jun 29, 2026
Buy
Class A Common Stock
A-Award
Nottebohm Olivia
Director
Director 1 255
Value: $196.5K
Jun 29, 2026
Buy
Class A Common Stock
A-Award
Webb Winifred Markus
Director
Director 1 255
Value: $196.5K
Jun 29, 2026
Buy
Class A Common Stock
A-Award
Casey Saori
Director
Director 1 110
Value: $173.8K
Jun 29, 2026
Buy
Class A Common Stock
Appfolio Inc
Director
Director 0
Value: $0
Jun 29, 2026
Buy
Class A Common Stock
A-Award
Bundy Scanlan Agnes
Director
Director 1 255
Value: $196.5K
Jun 12, 2026
Sell
Class A Common Stock
S-Sale
Rigler Don
Principal Accounting Officer
Officer 150
Value: $23.9K
Jun 12, 2026
Sell
Class A Common Stock
S-Sale
Pickering Evan
General Counsel
Officer 160
Value: $24.5K
Jun 12, 2026
Sell
Class A Common Stock
S-Sale
Pickering Evan
General Counsel
Officer 199
Value: $30.8K
Jun 12, 2026
Sell
Class A Common Stock
S-Sale
Pickering Evan
General Counsel
Officer 101
Value: $15.7K
Jun 12, 2026
Sell
Class A Common Stock
S-Sale
Pickering Evan
General Counsel
Officer 200
Value: $31.4K
Jun 12, 2026
Sell
Class A Common Stock
S-Sale
Eaton Timothy Mathias
Chief Financial Officer
C-Suite Officer 200
Value: $30.9K
Jun 12, 2026
Sell
Class A Common Stock
S-Sale
Eaton Timothy Mathias
Chief Financial Officer
C-Suite Officer 200
Value: $31.3K
Jun 12, 2026
Sell
Class A Common Stock
S-Sale
Eaton Timothy Mathias
Chief Financial Officer
C-Suite Officer 200
Value: $31.5K
Jun 12, 2026
Sell
Class A Common Stock
S-Sale
Eaton Timothy Mathias
Chief Financial Officer
C-Suite Officer 300
Value: $48.5K
Jun 12, 2026
Sell
Class A Common Stock
S-Sale
Eaton Timothy Mathias
Chief Financial Officer
C-Suite Officer 1 685
Value: $271.6K
May 15, 2026
Sell
Class A Common Stock
S-Sale
Trigg William Shane
Chief Executive Officer
CEO / President 662
Value: $101.8K
May 15, 2026
Sell
Class A Common Stock
S-Sale
Trigg William Shane
Chief Executive Officer
CEO / President 1 436
Value: $217.8K
May 15, 2026
Sell
Class A Common Stock
S-Sale
Trigg William Shane
Chief Executive Officer
CEO / President 1 486
Value: $226.9K
May 12, 2026
Sell
Class A Common Stock
S-Sale
Barat Elizabeth Erin
Chief People Officer
Officer 1 978
Value: $312.8K

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

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ABOUT APPFOLIO
AppFolio
AppFolio, Inc., together with its subsidiaries, provides cloud business management solutions for the real estate industry. The company offers AppFolio Property Manager, a platform to leverage process automation, easy to use interface, and the optimization of common workflows for property management companies, as well as completes and records critical transactions in the system and give its customers access to the data they need to run their busin...
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