Bread Financial Holdings. Stock Forecast

Buy or Hold candidate since Jun 16, 2025 Gain 2.89%

The Bread Financial Holdings, Inc. stock price gained 2.48% on the last trading day (Friday, 20th Jun 2025), rising from $52.76 to $54.07. During the last trading day the stock fluctuated 2.75% from a day low at $52.84 to a day high of $54.29. The price has risen in 6 of the last 10 days and is up by 9.41% over the past 2 weeks. Volume has increased on the last day along with the price, which is a positive technical sign, and, in total, 745 thousand more shares were traded than the day before. In total, 2 million shares were bought and sold for approximately $84.11 million.

The stock lies in the middle of a wide and strong rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 11.32% during the next 3 months and, with a 90% probability hold a price between $52.10 and $64.18 at the end of this 3-month period.

BFH Signals & Forecast

The Bread Financial Holdings, Inc. stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $52.84 and $51.73. A breakdown below any of these levels will issue sell signals. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Volume is rising along with the price. This is considered to be a good technical signal. Some negative signals were issued as well, and these may have some influence on the near short-term development. A sell signal was issued from a pivot top point on Wednesday, May 14, 2025, and so far it has fallen -2.21%. Further fall is indicated until a new bottom pivot has been found.

Support, Risk & Stop-loss for Bread Financial Holdings, Inc. stock

On the downside, the stock finds support just below today's level from accumulated volume at $48.28 and $44.81. There is a natural risk involved when a stock is testing a support level, since if this is broken, the stock then may fall to the next support level. In this case, Bread Financial Holdings, Inc. finds support just below today's level at $48.28. If this is broken, then the next support from accumulated volume will be at $44.81 and $43.92.

This stock is usually traded at a good volume, and with minor daily changes, the risk is considered to be low. During the last day, the stock moved $1.46 (2.75%) between high and low. For the last week, the stock has had daily average volatility of 3.19%.

Our recommended stop-loss: $51.87 (-4.06%) (This stock has low daily movements and this gives low risk. There is a sell signal from a pivot top found 25 days ago.)

Trading Expectations (BFH) For The Upcoming Trading Day Of Monday 23rd

For the upcoming trading day on Monday, 23rd we expect Bread Financial Holdings, Inc. to open at $53.73, and during the day (based on 14 day Average True Range), to move between $52.25 and $55.89, which gives a possible trading interval of +/-$1.82 (+/-3.37%) up or down from last closing price. If Bread Financial Holdings, Inc. takes out the full calculated possible swing range there will be an estimated 6.73% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $54.33 (0.48%) than the support at $48.28 (10.71%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Bread Financial Holdings, Inc. stock A Buy?

Several short-term signals, along with a general good trend, are positive and we conclude that the current level may hold a buying opportunity as there is a fair chance for Bread Financial Holdings, Inc. stock to perform well in the short-term.

Current score: 4.172 Buy Candidate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on June 23, 2025 - $53.73 ( 0.626%).

Want to trade but not sure how? Our step-by-step guide can help.
Skip the guide? Open account with our trusted broker*