NYSE:BFH

Bread Financial Holdings Stock Insider Trading

etoro logo Buy BFH
*Your capital is at risk
$102.21
-3.16 (-3.00%)
At Close: Jul 02, 2026

Bread Financial Holdings Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be negative at -23.73. In total, the insiders bought 457.68K and sold 300.34K BFH shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power

(Last 100 transactions)
-23.73
Buy 457.68K shares
Sell 300.34K shares
71% Buy Activity
Moderate Negative Correlation
Sell Signal Medium Confidence
May 29, 2026

Analysis Breakdown:

  • Supported by a negative Insider Power Score of -23.73.
  • Partially supported by a negative historical correlation.
  • Confidence increased due to high data reliability score of 100.

Historical Insider Trades

Date Type Person Role Amount
Jun 15, 2026
Buy
Common Stock
A-Award
Tucker Laurie Anne
Director
Director 1 638
Value: $167.9K
Jun 15, 2026
Buy
Common Stock
A-Award
Turney Sharen J
Director
Director 1 638
Value: $167.9K
Jun 15, 2026
Buy
Common Stock
A-Award
Fawcett John J.
Director
Director 1 638
Value: $167.9K
Jun 15, 2026
Buy
Common Stock
A-Award
Natarajan Rajesh
Director
Director 1 638
Value: $167.9K
Jun 15, 2026
Buy
Common Stock
A-Award
Lakhwara Praniti
Director
Director 1 638
Value: $167.9K
Jun 15, 2026
Buy
Common Stock
A-Award
St Clair Joyce
Director
Director 1 638
Value: $167.9K
Jun 15, 2026
Buy
Common Stock
A-Award
Theriault Timothy J
Director
Director 1 638
Value: $167.9K
Jun 15, 2026
Buy
Common Stock
A-Award
Gerspach John C
Director
Director 1 638
Value: $167.9K
May 29, 2026
Sell
Common Stock
S-Sale
Andretta Ralph J
President And CEO
CEO / President 1 000
Value: $89.6K
May 29, 2026
Sell
Common Stock
S-Sale
Andretta Ralph J
President And CEO
CEO / President 1 500
Value: $132.3K
May 29, 2026
Sell
Common Stock
S-Sale
Andretta Ralph J
President And CEO
CEO / President 12 500
Value: $1.11M
May 21, 2026
Buy
Common Stock
P-Purchase
Fawcett John J.
Director
Director 698
Value: $60.3K
Apr 24, 2026
Sell
Common Stock
S-Sale
Ballou Roger H
Director
Director 9 687
Value: $874.9K
Apr 15, 2026
Buy
Common Stock
A-Award
Gerspach John C
Director
Director 483
Value: $40.2K
Feb 19, 2026
Sell
Common Stock
G-Gift
Ballou Roger H
Director
Director 1 351
Value: $0
Feb 18, 2026
Sell
Common Stock
F-InKind
Driscoll Allegra S
EVP, Chief Technology Officer
Officer 1 752
Value: $129.2K
Feb 18, 2026
Sell
Common Stock
F-InKind
Driscoll Allegra S
EVP, Chief Technology Officer
Officer 2 564
Value: $189.1K
Feb 18, 2026
Sell
Common Stock
F-InKind
Campbell Jonathan Bryan
SVP, Chief Accounting Officer
Officer 1 310
Value: $96.6K
Feb 18, 2026
Sell
Common Stock
F-InKind
Greer Valerie E
EVP, Chief Commercial Officer
Officer 2 003
Value: $147.7K
Feb 18, 2026
Sell
Common Stock
F-InKind
Andretta Ralph J
President And CEO
CEO / President 5 326
Value: $392.7K
Feb 18, 2026
Sell
Common Stock
F-InKind
Motes Joseph L Iii
EVP, Cao, Gen Counsel & Secy
Officer 1 470
Value: $108.4K
Feb 18, 2026
Sell
Common Stock
F-InKind
Beberman Perry S
EVP, Chief Financial Officer
C-Suite Officer 2 014
Value: $148.5K
Feb 18, 2026
Sell
Common Stock
F-InKind
Mcconnaughey Tammy M
EVP, Operations & Credit Risk
Officer 1 606
Value: $118.4K
Feb 17, 2026
Sell
Common Stock
F-InKind
Beberman Perry S
EVP, Chief Financial Officer
C-Suite Officer 22 516
Value: $1.64M
Feb 17, 2026
Buy
Common Stock
A-Award
Campbell Jonathan Bryan
SVP, Chief Accounting Officer
Officer 1 728
Value: $126.4K

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

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