Should you buy GCO stock?

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Based on market data through , StockInvest.us rates Genesco Inc (GCO) as a Buy Candidate with a technical score of 3.47 on its -10 to +10 scale. This is a downgrade from Strong Buy in the previous daily evaluation.

  • Buy signal since
  • Price since signal Up 5.45%
  • 3-month trend forecast Up 5.46%
  • Buy Candidate 3.47
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Some Reasons Why To Add GCO:
  • Excellent financial health (Piotroski 8/9)
  • Beat earnings estimates in 3 of the last 4 quarters
  • Attractive free cash flow ratio of 3.0x
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Genesco Inc stock downgraded to Buy Candidate
(Market data through Aug 04, 2026)

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Buy candidate since Jul 27, 2026 Gain 5.45%

The Genesco Inc stock price gained 0.92% on the last trading day (Tuesday, 4th Aug 2026), rising from $39.14 to $39.50. During the last trading day the stock fluctuated 3.63% from a day low at $39.07 to a day high of $40.49. The price has risen in 6 of the last 10 days and is up by 9.06% over the past 2 weeks. Volume fell on the last day by -132 thousand shares and in total, 79 thousand shares were bought and sold for approximately $3.11 million. You should take into consideration that falling volume on higher prices causes divergence and may be an early warning about possible changes over the next couple of days.

The stock lies in the middle of a very wide and weak rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 5.46% during the next 3 months and, with a 90% probability hold a price between $35.30 and $46.45 at the end of this 3-month period.

GCO Signals & Forecast

Mostly positive signals in the chart today. The Genesco Inc stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $38.70 and $35.80. A breakdown below any of these levels will issue sell signals. A buy signal was issued from a pivot bottom point on Wednesday, July 08, 2026, and so far it has risen 20.54%. Further rise is indicated until a new top pivot has been found. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Volume fell during the last trading day despite gaining prices. This causes a divergence between volume and price and it may be an early warning. The stock should be watched closely.

Support, Risk & Stop-loss for Genesco Inc stock

Genesco Inc finds support from accumulated volume at $38.37 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $1.42 between high and low, or 3.63%. For the last week, the stock has had daily average volatility of 4.27%.

Our recommended stop-loss: $37.64 (-4.71%) (This stock has medium daily movements and this gives medium risk. There is a buy signal from a pivot bottom found 19 days ago.)

Trading Expectations (GCO) For The Upcoming Trading Day Of Wednesday 5th

For the upcoming trading day on Wednesday, 5th we expect Genesco Inc to open at $39.69, and during the day (based on 14 day Average True Range), to move between $38.66 and $40.34, which gives a possible trading interval of +/-$1.69 (+/-4.37%) up or down from last closing price. If Genesco Inc takes out the full calculated possible swing range there will be an estimated 4.37% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $39.69 (0.48%) than the support at $38.37 (2.86%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Genesco Inc stock A Buy?

Several short-term signals, along with a general good trend, are positive and we conclude that the current level may hold a buying opportunity as there is a fair chance for Genesco Inc stock to perform well in the short-term. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Strong Buy to a Buy candidate.

Current score: 3.466 Buy Candidate Downgraded

Predicted Fair Opening Price

Predicted fair opening price on August 5, 2026 - $39.69 ( 0.473%).

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GCO Performance

Trading levels for GCO

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Fibonacci Support & Resistance Levels

Level Price
R3 41.11 4.07%
R2 40.56 2.69%
R1 40.23 1.85%
Price 39.50
S1 39.14 -0.90%
S2 38.81 -1.75%
S3 38.27 -3.12%

Accumulated Volume Support & Resistance Levels

Level Price
R3 42.72 8.15%
R2 42.50 7.59%
R1 39.69 0.481%
Price 39.50
S1 38.37 -2.86%
S2 36.38 -7.90%
S3 32.20 -18.48%

GCO Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Apr 09, 1973 Apr 09, 1973 Apr 09, 1973 $0.170 1.48%

FAQ

What is the symbol for Genesco Inc Stock and on which exchange is it traded?
The symbol for Genesco Inc is GCO and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell Genesco Inc Stock?
Based on market data through Aug 04, 2026, StockInvest.us rates Genesco Inc (GCO) as a Buy Candidate with a technical score of 3.47 on its -10 to +10 scale. This is a downgrade from Strong Buy in the previous daily evaluation. Since the Buy signal began on Jul 27, 2026, the price has risen 5.45%. The current 3-month trend forecast projects a rise of 5.46%.

How to buy Genesco Inc Stock?
Genesco Inc Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Genesco Inc Stock.

What's the current price of Genesco Inc Stock?
As of the end of day on the Aug 04, 2026, the price of an Genesco Inc (GCO) share was $39.50.

What is the 52-week high and low for Genesco Inc Stock?
The 52-week high for Genesco Inc Stock is $43.60 and the 52-week low is $21.93.

What is the market capitalization of Genesco Inc Stock?
As of the Aug 04, 2026, the market capitalization of Genesco Inc is 438.725M.

When is the next earnings date for Genesco Inc?
The upcoming earnings date for Genesco Inc is Aug 27, 2026.
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ABOUT GENESCO INC
Genesco
Genesco Inc. operates as a retailer and wholesaler of footwear, apparel, and accessories. The company operates through four segments: Journeys Group, Schuh Group, Johnston & Murphy Group, and Licensed Brands. The Journeys Group segment offers footwear and accessories through the Journeys, Journeys Kidz, and Little Burgundy retail chains, as well as through e-commerce and catalogs for young men, women, and children. The Schuh Group segment operate...
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