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  • Excellent financial health (Piotroski 8/9)
  • Beat earnings estimates in 3 of the last 4 quarters
  • Attractive free cash flow ratio of 2.7x
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Green day on Wednesday for Genesco Inc stock after gaining 2.62%
(Updated on Jul 15, 2026)

Hold candidate since Jul 14, 2026 Gain 2.62%

The Genesco Inc stock price gained 2.62% on the last trading day (Wednesday, 15th Jul 2026), rising from $34.35 to $35.25. During the last trading day the stock fluctuated 3.16% from a day low at $35.09 to a day high of $36.20. The price has risen in 7 of the last 10 days and is up by 4.38% over the past 2 weeks. Volume has increased on the last day along with the price, which is a positive technical sign, and, in total, 23 thousand more shares were traded than the day before. In total, 106 thousand shares were bought and sold for approximately $3.75 million.

The stock is moving within a very wide and horizontal trend and further movements within this trend can be expected. Given the current horizontal trend, you can expect Genesco Inc stock with a 90% probability to be traded between $32.97 and $43.03 at the end of this 3-month period. A break of a horizontal trend is often followed by a large increase in the volume, and stocks seldom manage to go directly from the bottom of a trend up to the top. Stocks turning up in the middle of a horizontal trend are therefore considered to be potential runners.

GCO Signals & Forecast

A buy signal was issued from a pivot bottom point on Wednesday, July 08, 2026, and so far it has risen 7.57%. Further rise is indicated until a new top pivot has been found. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Volume is rising along with the price. This is considered to be a good technical signal. Some negative signals were issued as well, and these may have some influence on the near short-term development. The Genesco Inc stock holds a buy signal from the short-term Moving Average; at the same time, however, the long-term average holds a general sell signal. Since the longterm average is above the short-term average there is a general sell signal in the stock giving a more negative forecast for the stock. On further gains, the stock will meet resistance from the long-term Moving Average at $36.39. On a fall, the stock will find some support from the short-term average at $33.99. A break-up through the long-term average will give another buy signal, while a fall below the short-term average will add another sell signal and strengthen the general signal.

Support, Risk & Stop-loss for Genesco Inc stock

Genesco Inc finds support from accumulated volume at $34.50 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $1.11 between high and low, or 3.16%. For the last week, the stock has had daily average volatility of 3.45%.

Our recommended stop-loss: $33.84 (-4.00%) (This stock has medium daily movements and this gives medium risk. There is a buy signal from a pivot bottom found 5 days ago.)

Trading Expectations (GCO) For The Upcoming Trading Day Of Thursday 16th

For the upcoming trading day on Thursday, 16th we expect Genesco Inc to open at $35.51, and during the day (based on 14 day Average True Range), to move between $34.41 and $36.09, which gives a possible trading interval of +/-$1.69 (+/-4.91%) up or down from last closing price. If Genesco Inc takes out the full calculated possible swing range there will be an estimated 4.91% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $35.67 (1.19%) than the support at $34.50 (2.13%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Genesco Inc stock A Buy?

Genesco Inc holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development.

Current score: 0.075 Hold/Accumulate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on July 16, 2026 - $35.51 ( 0.747%).

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GCO Performance

Trading levels for GCO

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Fibonacci Support & Resistance Levels

Level Price
R3 36.62 3.90%
R2 36.20 2.69%
R1 35.94 1.95%
Price 35.25
S1 35.09 -0.456%
S2 34.83 -1.20%
S3 34.40 -2.40%

Accumulated Volume Support & Resistance Levels

Level Price
R3 38.37 8.85%
R2 36.38 3.21%
R1 35.67 1.19%
Price 35.25
S1 34.50 -2.13%
S2 33.77 -4.20%
S3 32.20 -8.65%

GCO Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Apr 09, 1973 Apr 09, 1973 Apr 09, 1973 $0.170 1.48%

FAQ

What is the symbol for Genesco Inc Stock and on which exchange is it traded?
The symbol for Genesco Inc is GCO and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell Genesco Inc Stock?
Genesco Inc holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development.

How to buy Genesco Inc Stock?
Genesco Inc Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Genesco Inc Stock.

What's the current price of Genesco Inc Stock?
As of the end of day on the Jul 15, 2026, the price of an Genesco Inc (GCO) share was $35.25.

What is the 52-week high and low for Genesco Inc Stock?
The 52-week high for Genesco Inc Stock is $43.60 and the 52-week low is $21.73.

What is the market capitalization of Genesco Inc Stock?
As of the Jul 15, 2026, the market capitalization of Genesco Inc is 391.521M.

When is the next earnings date for Genesco Inc?
The upcoming earnings date for Genesco Inc is Aug 27, 2026.
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ABOUT GENESCO INC
Genesco
Genesco Inc. operates as a retailer and wholesaler of footwear, apparel, and accessories. The company operates through four segments: Journeys Group, Schuh Group, Johnston & Murphy Group, and Licensed Brands. The Journeys Group segment offers footwear and accessories through the Journeys, Journeys Kidz, and Little Burgundy retail chains, as well as through e-commerce and catalogs for young men, women, and children. The Schuh Group segment operate...
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