Hershey Company (the) Stock Forecast

Sell candidate since Nov 13, 2025 Gain 0.48%

The Hershey Company (The) stock price fell by -0.112% on the last day (Monday, 17th Nov 2025) from $179.20 to $179.00. During the last trading day the stock fluctuated 2.99% from a day low at $178.90 to a day high of $184.25. The price has risen in 6 of the last 10 days and is up by 10.28% over the past 2 weeks. Volume has increased on the last day by 648 thousand shares but on falling prices. This may be an early warning and the risk will be increased slightly over the next couple of days. In total, 2 million shares were bought and sold for approximately $401.59 million.

The stock lies in the middle of a wide and falling trend in the short term and further fall within the trend is signaled. Given the current short-term trend, the stock is expected to fall -5.29% during the next 3 months and, with a 90% probability hold a price between $152.15 and $180.80 at the end of this 3-month period.

HSY Signals & Forecast

There are mixed signals in the stock today. The Hershey Company (The) stock holds a buy signal from the short-term Moving Average; at the same time, however, the long-term average holds a general sell signal. Since the longterm average is above the short-term average there is a general sell signal in the stock giving a more negative forecast for the stock. On further gains, the stock will meet resistance from the long-term Moving Average at $181.79. On a fall, the stock will find some support from the short-term average at $175.26. A break-up through the long-term average will give another buy signal, while a fall below the short-term average will add another sell signal and strengthen the general signal. A sell signal was issued from a pivot top point on Friday, November 14, 2025, and so far it has fallen -0.112%. Further fall is indicated until a new bottom pivot has been found. Volume rose on falling prices yesterday. This may be an early warning and the stock should be followed more closely. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD).

Support, Risk & Stop-loss for Hershey Company (The) stock

Hershey Company (The) finds support from accumulated volume at $175.28 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $5.35 between high and low, or 2.99%. For the last week, the stock has had daily average volatility of 2.63%.

Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.

Trading Expectations (HSY) For The Upcoming Trading Day Of Tuesday 18th

For the upcoming trading day on Tuesday, 18th we expect Hershey Company (The) to open at $180.72, and during the day (based on 14 day Average True Range), to move between $176.54 and $181.46, which gives a possible trading interval of +/-$4.92 (+/-2.79%) up or down from last closing price. If Hershey Company (The) takes out the full calculated possible swing range there will be an estimated 2.79% move between the lowest and the highest trading price during the day.

Since the stock is closer to the support from accumulated volume at $175.28 (2.08%) than the resistance at $187.74 (4.88%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..

Dividend Warning For HSY

Notice for HSY: Ex-dividend date was Monday 17th November, 2025. The dividend was $1.37.

Is Hershey Company (The) stock A Buy?

Hershey Company (The) holds several negative signals and we believe that it will still perform weakly in the next couple of days or weeks. We, therefore, hold a negative evaluation of this stock.

Current score: -2.495 Sell Candidate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on November 18, 2025 - $180.72 ( 0.96%).

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