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Weaker technical forecast for Hershey Company (The) as stock downgraded to Sell Candidate
(Updated on Jun 05, 2026)

Sell candidate since Jun 05, 2026

The Hershey Company (The) stock price gained 1.02% on the last trading day (Friday, 5th Jun 2026), rising from $182.71 to $184.58. During the last trading day the stock fluctuated 2.20% from a day low at $183.36 to a day high of $187.40. The price has fallen in 7 of the last 10 days and is down by -3.05% for this period. Volume fell on the last day by -1 million shares and in total, 0 shares were bought and sold for approximately $0 . You should take into consideration that falling volume on higher prices causes divergence and may be an early warning about possible changes over the next couple of days.

The stock lies in the middle of a wide and falling trend in the short term and further fall within the trend is signaled. Given the current short-term trend, the stock is expected to fall -15.88% during the next 3 months and, with a 90% probability hold a price between $141.88 and $163.00 at the end of this 3-month period. Do note, that if the stock price manages to stay at current levels or higher, our prediction target will start to change positively over the next few days as the conditions for the current predictions will be broken.

HSY Signals & Forecast

A buy signal was issued from a pivot bottom point on Thursday, June 04, 2026, and so far it has risen 1.02%. Further rise is indicated until a new top pivot has been found. Some negative signals were issued as well, and these may have some influence on the near short-term development. The Hershey Company (The) stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. Also, there is a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections up, there will be some resistance from the lines at $187.44 and $189.10. A break-up above any of these levels will issue buy signals. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume fell during the last trading day while the price increased. This causes a divergence and may be considered as an early warning, but it may not be. The very low volume increases the risk and reduces the other technical signals issued.

Support, Risk & Stop-loss for Hershey Company (The) stock

Hershey Company (The) finds support from accumulated volume at $184.09 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

In general the stock tends to have very controlled movements and therefore the general risk is considered very low. However, be aware of low or falling volume and make sure to keep an eye on the stock During the last day, the stock moved $4.04 between high and low, or 2.20%. For the last week the stock has had daily average volatility of 3.37%

Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.

Trading Expectations (HSY) For The Upcoming Trading Day Of Monday 8th

For the upcoming trading day on Monday, 8th we expect Hershey Company (The) to open at $185.11, and during the day (based on 14 day Average True Range), to move between $181.84 and $187.32, which gives a possible trading interval of +/-$5.49 (+/-3.02%) up or down from last closing price. If Hershey Company (The) takes out the full calculated possible swing range there will be an estimated 3.02% move between the lowest and the highest trading price during the day.

Since the stock is closer to the support from accumulated volume at $184.09 (0.27%) than the resistance at $185.74 (0.63%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..

Is Hershey Company (The) stock A Buy?

Hershey Company (The) holds several negative signals and is within a wide and falling trend, so we believe it will still perform weakly in the next couple of days or weeks. We therefore hold a negative evaluation of this stock. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Hold to a Sell candidate.

Current score: -2.318 Sell Candidate Downgraded

Predicted Fair Opening Price

Predicted fair opening price on June 8, 2026 - $185.11 ( 0.289%).

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HSY Performance

Trading levels for HSY

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Fibonacci Support & Resistance Levels

Level Price
R3 189.15 2.48%
R2 187.61 1.64%
R1 186.66 1.13%
Price 184.58
S1 183.57 -0.547%
S2 182.62 -1.06%
S3 181.07 -1.90%

Accumulated Volume Support & Resistance Levels

Level Price
R3 210.14 13.85%
R2 195.67 6.01%
R1 185.74 0.628%
Price 184.58
S1 184.09 -0.265%
S2 182.34 -1.21%
S3 182.01 -1.39%

HSY Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Apr 29, 2026 May 15, 2026 Jun 15, 2026 $1.45 0.795%
2 Feb 04, 2026 Feb 17, 2026 Mar 16, 2026 $1.45 0.627%
3 Oct 29, 2025 Nov 17, 2025 Dec 15, 2025 $1.37 0.81%
4 Jul 29, 2025 Aug 15, 2025 Sep 15, 2025 $1.37 0.736%
5 May 01, 2025 May 16, 2025 Jun 16, 2025 $1.37 0.88%

FAQ

What is the symbol for Hershey Company (The) Stock and on which exchange is it traded?
The symbol for Hershey Company (The) is HSY and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell Hershey Company (The) Stock?
Hershey Company (The) holds several negative signals and is within a wide and falling trend, so we believe it will still perform weakly in the next couple of days or weeks. We therefore hold a negative evaluation of this stock. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Hold to a Sell candidate.

How to buy Hershey Company (The) Stock?
Hershey Company (The) Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Hershey Company (The) Stock.

What's the current price of Hershey Company (The) Stock?
As of the end of day on the Jun 05, 2026, the price of an Hershey Company (The) (HSY) share was $184.58.

What is the 52-week high and low for Hershey Company (The) Stock?
The 52-week high for Hershey Company (The) Stock is $239.23 and the 52-week low is $160.25.

What is the market capitalization of Hershey Company (The) Stock?
As of the Jun 05, 2026, the market capitalization of Hershey Company (The) is 37.441B.

When is the next earnings date for Hershey Company (The)?
The upcoming earnings date for Hershey Company (The) is Jul 29, 2026.
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ABOUT HERSHEY COMPANY (THE)
Hershey Company (The)
The Hershey Company, together with its subsidiaries, engages in the manufacture and sale of confectionery products and pantry items in the United States and internationally. The company operates through three segments: North America Confectionery, North America Salty Snacks, and International. It offers chocolate and non-chocolate confectionery products; gum and mint refreshment products, including mints, chewing gums, and bubble gums; pantry ite...
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