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ProShares Online Retail ETF upgraded to Hold/Accumulate
(Updated on Nov 17, 2025)
The ProShares Online Retail ETF price fell by -0.572% on the last day (Monday, 17th Nov 2025) from $57.73 to $57.40. It has now fallen 5 days in a row. During the last trading day the ETF fluctuated 2.05% from a day low at $56.98 to a day high of $58.15. The price has fallen in 7 of the last 10 days and is down by -5.16% for this period. Volume fell on the last day along with the ETF, which is actually a good sign as volume should follow the ETF. On the last day, the trading volume fell by -2 thousand shares and in total, 8 thousand shares were bought and sold for approximately $433.77 thousand.
The ETF has broken the weak rising short-term trend down. This signalizes a slower rate of rising, but may also be an early warning about a possible trend shift. Due to the trend being broken there will now be resistance at the bottom line of the trend at $58.12. A reaction back to this level may hold a second chance to get out before further falls.
ONLN Signals & Forecast
There are few to no technical positive signals at the moment. The ProShares Online Retail ETF holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the ETF. Also, there is a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections up, there will be some resistance from the lines at $59.35 and $59.89. A break-up above any of these levels will issue buy signals. A sell signal was issued from a pivot top point on Tuesday, October 28, 2025, and so far it has fallen -7.46%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume fell along with the price during the last trading day, which is technical positive. One should, however, note that this ETF may have low liquidity in periods, which increases the general risk.
Support, Risk & Stop-loss for ProShares Online Retail ETF
ProShares Online Retail finds support from accumulated volume at $57.16 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.
In general the ETF tends to have very controlled movements and therefore the general risk is considered very low. However, be aware of low or falling volume and make sure to keep an eye on the ETF During the last day, the ETF moved $1.17 between high and low, or 2.05%. For the last week the ETF has had daily average volatility of 1.96%
Our recommended stop-loss: $54.41 (-5.22%) (This ETF has very low daily movements and this gives very low risk. There is a sell signal from a pivot top found 14 days ago.)
Trading Expectations (ONLN) For The Upcoming Trading Day Of Tuesday 18th
For the upcoming trading day on Tuesday, 18th we expect ProShares Online Retail ETF to open at $57.51, and during the day (based on 14 day Average True Range), to move between $56.78 and $58.02, which gives a possible trading interval of +/-$1.25 (+/-2.20%) up or down from last closing price. If ProShares Online Retail ETF takes out the full calculated possible swing range there will be an estimated 2.20% move between the lowest and the highest trading price during the day.
Since the stock is closer to the support from accumulated volume at $57.16 (0.42%) than the resistance at $59.79 (4.16%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..
Is ProShares Online Retail ETF ETF A Buy?
ProShares Online Retail holds several negative signals and this should be a sell candidate, but due to the general chance for a turnaround situation it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. We have upgraded our analysis conclusion for this ETF since the last evaluation from a Sell to a Hold candidate.
Current score:
-0.849
Hold/Accumulate
Upgraded
Predicted Fair Opening Price
Predicted fair opening price on November 18, 2025 - $57.51 ( 0.192%).
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ONLN Performance
Trading levels for ONLN
Fibonacci Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 58.68 | 2.23% |
| R2 | 58.23 | 1.45% |
| R1 | 57.96 | 0.97% |
| Price | 57.40 | |
| S1 | 57.06 | -0.587% |
| S2 | 56.79 | -1.07% |
| S3 | 56.34 | -1.85% |
Accumulated Volume Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 62.12 | 8.22% |
| R2 | 61.26 | 6.72% |
| R1 | 59.79 | 4.16% |
| Price | 57.40 | |
| S1 | 57.16 | -0.418% |
| S2 | 56.79 | -1.06% |
| S3 | 56.47 | -1.62% |
ONLN Dividend Payout History
| # | Ex-Date | Pay Date | Amount | Yield | |
|---|---|---|---|---|---|
| 1 | Jun 25, 2025 | Jun 25, 2025 | Jul 01, 2025 | $0.0719 | 0.140% |
| 2 | Jan 21, 2025 | Mar 26, 2025 | Apr 01, 2025 | $0.0557 | 0.128% |
| 3 | Dec 26, 2023 | Jun 26, 2024 | Jul 03, 2024 | $0.0450 | 0.110% |
| 4 | Mar 20, 2024 | Mar 20, 2024 | Mar 27, 2024 | $0.0453 | 0.116% |
| 5 | Dec 22, 2020 | Dec 23, 2020 | Dec 31, 2020 | $0.570 | 0.751% |
FAQ
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Buy ONLN
A sell signal from a double top formation was found on Tuesday, October 28, 2025 and based on theory for this formation the price should fall by -2.37% to $56.04 within 18 trading days (Friday, November 21, 2025) since signal was issued.