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Weaker technical forecast for Planet Fitness Inc as stock downgraded to Hold/Accumulate
(Updated on Jul 08, 2026)

Buy or Hold candidate since Jun 24, 2026 Loss -4.03%

The Planet Fitness Inc stock price fell by -1.17% on the last day (Wednesday, 8th Jul 2026) from $52.30 to $51.69. It has now fallen 3 days in a row. During the last trading day the stock fluctuated 2.16% from a day low at $50.88 to a day high of $51.98. The price has been going up and down for this period, and there has been a -0.29% loss for the last 2 weeks. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -190 thousand shares and in total, 1 million shares were bought and sold for approximately $53.33 million.

The stock lies the upper part of a very wide and falling trend in the short term, and this may normally pose a very good selling opportunity for the short-term trader as reaction back towards the lower part of the trend can be expected. A break up at the top trend line at $54.04 will firstly indicate a slower falling rate, but may be the first sign of a trend shift. Given the current short-term trend, the stock is expected to fall -29.13% during the next 3 months and, with a 90% probability hold a price between $20.61 and $38.30 at the end of this 3-month period. Do note, that if the stock price manages to stay at current levels or higher, our prediction target will start to change positively over the next few days as the conditions for the current predictions will be broken.

PLNT Signals & Forecast

A buy signal was issued from a pivot bottom point on Thursday, May 07, 2026, and so far it has risen 17.45%. Further rise is indicated until a new top pivot has been found. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. The Planet Fitness Inc stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. On corrections up, there will be some resistance from the lines at $52.33 and $51.86. A break-up above any of these levels will issue buy signals. Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.

Support, Risk & Stop-loss for Planet Fitness Inc stock

Planet Fitness Inc finds support from accumulated volume at $49.49 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock is usually traded at a good volume, and with minor daily changes, the risk is considered to be low. During the last day, the stock moved $1.10 (2.16%) between high and low. For the last week, the stock has had daily average volatility of 2.76%.

Our recommended stop-loss: $49.67 (-3.90%) (This stock has low daily movements and this gives low risk. There is a buy signal from a pivot bottom found 41 days ago.)

Trading Expectations (PLNT) For The Upcoming Trading Day Of Thursday 9th

For the upcoming trading day on Thursday, 9th we expect Planet Fitness Inc to open at $51.52, and during the day (based on 14 day Average True Range), to move between $50.71 and $52.67, which gives a possible trading interval of +/-$1.96 (+/-3.87%) up or down from last closing price. If Planet Fitness Inc takes out the full calculated possible swing range there will be an estimated 3.87% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $52.64 (1.84%) than the support at $49.49 (4.26%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Planet Fitness Inc stock A Buy?

Planet Fitness Inc holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Buy to a Hold candidate.

Current score: -0.479 Hold/Accumulate Downgraded

Predicted Fair Opening Price

Predicted fair opening price on July 9, 2026 - $51.52 ( 0.335%).

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PLNT Performance

Trading levels for PLNT

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Fibonacci Support & Resistance Levels

Level Price
R3 52.62 1.79%
R2 52.20 0.98%
R1 51.94 0.478%
Price 51.69
S1 51.10 -1.15%
S2 50.84 -1.65%
S3 50.42 -2.46%

Accumulated Volume Support & Resistance Levels

Level Price
R3 63.96 23.74%
R2 52.98 2.50%
R1 52.64 1.84%
Price 51.69
S1 49.49 -4.26%
S2 45.88 -11.24%
S3 44.01 -14.86%

PLNT Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Nov 10, 2016 Nov 18, 2016 Dec 05, 2016 $2.78 13.78%

FAQ

What is the symbol for Planet Fitness Inc Stock and on which exchange is it traded?
The symbol for Planet Fitness Inc is PLNT and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell Planet Fitness Inc Stock?
Planet Fitness Inc holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Buy to a Hold candidate.

How to buy Planet Fitness Inc Stock?
Planet Fitness Inc Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Planet Fitness Inc Stock.

What's the current price of Planet Fitness Inc Stock?
As of the end of day on the Jul 08, 2026, the price of an Planet Fitness Inc (PLNT) share was $51.69.

What is the 52-week high and low for Planet Fitness Inc Stock?
The 52-week high for Planet Fitness Inc Stock is $114.47 and the 52-week low is $37.03.

What is the market capitalization of Planet Fitness Inc Stock?
As of the Jul 08, 2026, the market capitalization of Planet Fitness Inc is 4.082B.

When is the next earnings date for Planet Fitness Inc?
The upcoming earnings date for Planet Fitness Inc is Aug 05, 2026.
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ABOUT PLANET FITNESS INC
Planet Fitness
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. It operates through Franchise, Corporate-Owned Stores, and Equipment segments. The Franchise segment is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. The Corporate-Owned Stores segment operates corporate-owned stores in the United States and Canada. The Equipment...
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