NYSE:RUBI

Rubicon Project Stock Forecast

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$2.62
-0.87 (-24.93%)
At Close: Jul 17, 2026
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Some Reasons Why To Add RUBI:
  • Strong operating margin of 52.7%
  • Attractive free cash flow ratio of 0.8x
  • High gross margin of 61.0%
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High volatility in Rubicon Project Inc. stock price on Friday which ended trading at $2.62
(Updated on Jul 17, 2026)

Sell candidate since Jun 30, 2026 Loss -51.75%

The Rubicon Project Inc. stock price fell by -24.93% on the last day (Friday, 17th Jul 2026) from $3.49 to $2.62. It has now fallen 5 days in a row. During the last trading day the stock fluctuated 16.73% from a day low at $2.45 to a day high of $2.86. The price has fallen in 8 of the last 10 days and is down by -48.63% for this period. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -25 million shares and in total, 1 million shares were bought and sold for approximately $2.92 million.

The stockhas broken the very wide and falling short-term trend up. Firstly a slower falling rate is indicated, but this may very well be an early signal of a trend shift. On the reaction, there will be support on the roof of the current trend broken, which is -$10.39, a level that may pose a second chance to hit a runner. According to fan-theory $7.48 will be the next possible trend-top level and thereby pose a resistance level that may not be broken at the first attempt. Due to the high volatility and the trend direction we are not able to give forecast range for this stock. Do note, that if the stock price manages to stay at current levels or higher, our prediction target will start to change positively over the next few days as the conditions for the current predictions will be broken.

RUBI Signals & Forecast

Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. The Rubicon Project Inc. stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. Also, there is a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections up, there will be some resistance from the lines at $4.01 and $8.99. A break-up above any of these levels will issue buy signals. A sell signal was issued from a pivot top point on Thursday, June 11, 2026, and so far it has fallen -83.10%. Further fall is indicated until a new bottom pivot has been found. Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.

Support, Risk & Stop-loss for Rubicon Project Inc. stock

There is no support from accumulated volume below today's level and given the right condition the stock may perform very badly in the next couple of days.

This stock may move very much during the day (volatility) and with a very large prediction interval from the Bollinger Band this stock is considered to be "very high risk". During the last day, the stock moved $0.410 between high and low, or 16.73%. For the last week, the stock has had daily average volatility of 33.02%.

Rubicon Project Inc. is oversold on RSI14 (8). Some stocks may fall long and hard while being oversold on RSI, but stocks that are heavily oversold on RSI often pose good re-bounce chance and played well it can be a buy candidate.

Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.

Trading Expectations (RUBI) For The Upcoming Trading Day Of Monday 20th

For the upcoming trading day on Monday, 20th we expect Rubicon Project Inc. to open at $2.64, and during the day (based on 14 day Average True Range), to move between $1.50 and $3.74, which gives a possible trading interval of +/-$2.23 (+/-148.52%) up or down from last closing price. If Rubicon Project Inc. takes out the full calculated possible swing range there will be an estimated 148.52% move between the lowest and the highest trading price during the day.

Is Rubicon Project Inc. stock A Buy?

Rubicon Project Inc. holds several negative signals and is within a very wide and falling trend, so we believe it will still perform weakly in the next couple of days or weeks. We therefore hold a negative evaluation of this stock.

Current score: -5.750 Strong Sell Candidate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on July 20, 2026 - $2.64 ( 0.89%).

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RUBI Performance

Trading levels for RUBI

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Fibonacci Support & Resistance Levels

Level Price
R3 3.05 16.54%
R2 2.90 10.56%
R1 2.80 6.87%
Price 2.62
S1 2.49 -5.09%
S2 2.39 -8.78%
S3 2.23 -14.76%

Accumulated Volume Support & Resistance Levels

Level Price
R3 0 -
R2 0 -
R1 0 -
Price 2.62
S1 0 -
S2 0 -
S3 0 -

FAQ

What is the symbol for Rubicon Project Inc. Stock and on which exchange is it traded?
The symbol for Rubicon Project Inc. is RUBI and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell Rubicon Project Inc. Stock?
Rubicon Project Inc. holds several negative signals and is within a very wide and falling trend, so we believe it will still perform weakly in the next couple of days or weeks. We therefore hold a negative evaluation of this stock.

How to buy Rubicon Project Inc. Stock?
Rubicon Project Inc. Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Rubicon Project Inc. Stock.

What's the current price of Rubicon Project Inc. Stock?
As of the end of day on the Jul 17, 2026, the price of an Rubicon Project Inc. (RUBI) share was $2.62.

What is the 52-week high and low for Rubicon Project Inc. Stock?
The 52-week high for Rubicon Project Inc. Stock is $18,135.00 and the 52-week low is $2.45.

What is the market capitalization of Rubicon Project Inc. Stock?
As of the Jul 17, 2026, the market capitalization of Rubicon Project Inc. is 8.561M.
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ABOUT RUBICON PROJECT INC.
Rubicon Project
The Rubicon Project, Inc., a technology company, engages in automating the buying and selling of advertising. The company offers advertising automation platform that creates and powers a marketplace for buyers and sellers to readily buy and sell advertising at scale. Its advertising automation platform features applications for digital advertising sellers, including Websites, mobile applications, and other digital media properties to sell their a...
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