Franklin Covey Company Stock Forecast

Sell candidate since Jul 02, 2026 Loss -5.83%

The Franklin Covey Company stock price fell by -2.19% on the last day (Monday, 13th Jul 2026) from $20.97 to $20.51. During the last trading day the stock fluctuated 2.88% from a day low at $20.50 to a day high of $21.09. The price has been going up and down for this period, and there has been a -17.43% loss for the last 2 weeks. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -4 thousand shares and in total, 54 thousand shares were bought and sold for approximately $1.11 million.

The stock lies in the lower part of a very wide and weak rising trend in the short term, and this may normally pose a very good buying opportunity. If the lower trend floor at $19.58 is broken, it will firstly indicate a slower rate of rising, but may also be an early warning for a trend shift. Given the current short-term trend, the stock is expected to rise 3.41% during the next 3 months and, with a 90% probability hold a price between $20.25 and $26.55 at the end of this 3-month period.

FC Signals & Forecast

A buy signal was issued from a pivot bottom point on Wednesday, July 08, 2026, and so far it has risen 4.96%. Further rise is indicated until a new top pivot has been found. Some negative signals were issued as well, and these may have some influence on the near short-term development. The Franklin Covey Company stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. Also, there is a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections up, there will be some resistance from the lines at $21.16 and $23.38. A break-up above any of these levels will issue buy signals. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume fell along with the price during the last trading day, which is technical positive. One should, however, note that this stock may have low liquidity in periods, which increases the general risk.

Support, Risk & Stop-loss for Franklin Covey Company stock

Franklin Covey Company finds support from accumulated volume at $20.49 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock may move much during the day (volatility) and with periodic low trading volume this stock is considered to be "high risk". During the last day, the stock moved $0.590 between high and low, or 2.88%. For the last week the stock has had daily average volatility of 6.55%.

Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.

Trading Expectations (FC) For The Upcoming Trading Day Of Tuesday 14th

For the upcoming trading day on Tuesday, 14th we expect Franklin Covey Company to open at $20.70, and during the day (based on 14 day Average True Range), to move between $19.76 and $21.26, which gives a possible trading interval of +/-$1.49 (+/-7.56%) up or down from last closing price. If Franklin Covey Company takes out the full calculated possible swing range there will be an estimated 7.56% move between the lowest and the highest trading price during the day.

Since the stock is closer to the support from accumulated volume at $20.49 (0.10%) than the resistance at $21.78 (6.19%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..

Is Franklin Covey Company stock A Buy?

The Franklin Covey Company stock holds several negative signals and despite the positive trend, we believe Franklin Covey Company will perform weakly in the next couple of days or weeks. Therefore, we hold a negative evaluation of this stock.

Current score: -3.159 Sell Candidate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on July 14, 2026 - $20.70 ( 0.93%).

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