Franklin Covey Company Stock Forecast

Sell candidate since Jul 31, 2026

The Franklin Covey Company stock price fell by -0.325% on the last day (Friday, 31st Jul 2026) from $21.52 to $21.45. During the last trading day the stock fluctuated 4.59% from a day low at $20.90 to a day high of $21.86. The price has been going up and down for this period, and there has been a 5.77% gain for the last 2 weeks. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -54 thousand shares and in total, 61 thousand shares were bought and sold for approximately $1.31 million.

The stock lies in the middle of a very wide and falling trend in the short term and further fall within the trend is signaled. Given the current short-term trend, the stock is expected to fall -5.60% during the next 3 months and, with a 90% probability hold a price between $18.06 and $23.59 at the end of this 3-month period.

FC Signals & Forecast

A buy signal was issued from a pivot bottom point on Wednesday, July 08, 2026, and so far it has risen 9.77%. Further rise is indicated until a new top pivot has been found. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. The Franklin Covey Company stock holds a buy signal from the short-term Moving Average; at the same time, however, the long-term average holds a general sell signal. Since the longterm average is above the short-term average there is a general sell signal in the stock giving a more negative forecast for the stock. On further gains, the stock will meet resistance from the long-term Moving Average at $22.25. On a fall, the stock will find some support from the short-term average at $21.33. A break-up through the long-term average will give another buy signal, while a fall below the short-term average will add another sell signal and strengthen the general signal. Volume fell along with the price during the last trading day, which is technical positive. One should, however, note that this stock may have low liquidity in periods, which increases the general risk.

Support, Risk & Stop-loss for Franklin Covey Company stock

Franklin Covey Company finds support from accumulated volume at $20.71 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day, but be aware of low or falling volume as this increases the risk. During the last day, the stock moved $0.96 between high and low, or 4.59%. For the last week the stock has had daily average volatility of 6.09%.

Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.

Trading Expectations (FC) For The Upcoming Trading Day Of Monday 3rd

For the upcoming trading day on Monday, 3rd we expect Franklin Covey Company to open at $21.40, and during the day (based on 14 day Average True Range), to move between $20.82 and $22.08, which gives a possible trading interval of +/-$1.27 (+/-6.08%) up or down from last closing price. If Franklin Covey Company takes out the full calculated possible swing range there will be an estimated 6.08% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $21.78 (1.54%) than the support at $20.71 (3.45%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Franklin Covey Company stock A Buy?

Franklin Covey Company holds several negative signals and we believe that it will still perform weakly in the next couple of days or weeks. We, therefore, hold a negative evaluation of this stock. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Hold to a Sell candidate.

Current score: -1.342 Sell Candidate Downgraded

Predicted Fair Opening Price

Predicted fair opening price on August 3, 2026 - $21.40 ( 0.218%).

Want to trade but not sure how? Our step-by-step guide can help.
Skip the guide? Open account with our trusted broker*
*Your capital is at risk