Bankrate Inc Fund Company Profile

Description

Bankrate, Inc. operates as a publisher, aggregator, and distributor of personal finance content on the Internet. It provides personal finance editorial content across various categories, including mortgages, deposits, credit cards, senior care, and other personal finance categories. The company’s flagship Websites Bankrate.com, CreditCards.com, and Caring.com are content destinations and connect its audience with contextually relevant advertisers, and financial service and senior care providers. Its Banking segment offers information on rates for various types of mortgages, home lending, and refinancing; and rate information and original editorial content on various deposit products, retirement, taxes, and debt management. The company’s Credit Cards segment offers information and comparison capabilities of consumer and business credit and prepaid cards; and host news and advice on personal finance, credit card, and bank policies, as well as tools and calculators to estimate credit scores and card benefits. Its Senior Care segment provides caregiving content, a comprehensive online senior living directory for the United States, a local directory covering a range of other senior caregiving services, and telephone support and advice from trained family advisors. Bankrate also develops and provides content, tools, Web services, and co-branded Websites to approximately 150 online partners, including personal finance sites. The company was formerly known as ilife.com Inc. and changed its name to Bankrate, Inc. in 2000. Bankrate, Inc. was founded in 1976 and is headquartered in New York, New York.