NYSE:BKD

Brookdale Senior Living Stock Insider Trading

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$14.60
-0.0200 (-0.137%)
At Close: Jul 31, 2026

Brookdale Senior Living Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be positive at 39.33. In total, the insiders bought 2.78M and sold 3.52M BKD shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power

(Last 100 transactions)
39.33
Buy 2.78M shares
Sell 3.52M shares
58% Buy Activity
Negligible or No Correlation
Buy Signal Medium Confidence
Jul 29, 2026

Analysis Breakdown:

  • Supported by a positive Insider Power Score of 39.33.
  • Confidence increased due to high data reliability score of 100.

Historical Insider Trades

Date Type Person Role Amount
Apr 13, 2025
Sell
Common Stock
F-InKind
Baier Lucinda M
Former Officer And Director
Officer 241 971
Value: $1.39M
Apr 13, 2025
Sell
Common Stock
D-Return
Baier Lucinda M
Former Officer And Director
Officer 658 228
Value: $0
Apr 13, 2025
Sell
Common Stock
D-Return
Baier Lucinda M
Former Officer And Director
Officer 658 228
Value: $0
Apr 13, 2025
Sell
Common Stock
F-InKind
Baier Lucinda M
Former Officer And Director
Officer 241 971
Value: $1.39M
Mar 07, 2025
Sell
Common Stock
S-Sale
Wielansky Lee S
Director
Director 10 000
Value: $58.4K
Mar 07, 2025
Sell
Common Stock
S-Sale
Wielansky Lee S
Director
Director 10 000
Value: $58.4K
Mar 06, 2025
Sell
Common Stock
G-Gift
White Chad C.
EVP, General Counsel & Sec'y
Officer 25 000
Value: $0
Mar 06, 2025
Sell
Common Stock
G-Gift
White Chad C.
EVP, General Counsel & Sec'y
Officer 25 000
Value: $0
Mar 01, 2025
Sell
Common Stock
F-InKind
Pritchett Jaclyn C
EVP - Human Resources
Officer 10 063
Value: $57.4K
Mar 01, 2025
Sell
Common Stock
F-InKind
Pritchett Jaclyn C
EVP - Human Resources
Officer 10 063
Value: $57.4K
Feb 27, 2025
Sell
Common Stock
F-InKind
Leisure Ray
Division Vice President
CEO / President 6 858
Value: $40.2K
Feb 27, 2025
Sell
Common Stock
F-InKind
Ricci Benjamin J.
Division Vice President
CEO / President 13 178
Value: $77.2K
Feb 27, 2025
Sell
Common Stock
F-InKind
Pritchett Jaclyn C
EVP - Human Resources
Officer 7 842
Value: $46.0K
Feb 27, 2025
Sell
Common Stock
F-InKind
Kaestner H Todd
EVP-corp Dev & Pres-ccrcs
Officer 37 538
Value: $220.0K
Feb 27, 2025
Sell
Common Stock
F-InKind
Hicks George T
EVP & Treasurer
Officer 15 130
Value: $88.7K
Feb 27, 2025
Sell
Common Stock
F-InKind
Kussow Dawn L
EVP & Chief Financial Officer
C-Suite Officer 34 758
Value: $203.7K
Feb 27, 2025
Sell
Common Stock
F-InKind
Baier Lucinda M
President And CEO
CEO / President 412 522
Value: $2.42M
Feb 27, 2025
Sell
Common Stock
F-InKind
White Chad C.
EVP, General Counsel & Sec'y
Officer 33 327
Value: $195.3K
Feb 27, 2025
Sell
Common Stock
F-InKind
White Chad C.
EVP, General Counsel & Sec'y
Officer 33 327
Value: $195.3K
Feb 27, 2025
Sell
Common Stock
F-InKind
Baier Lucinda M
President And CEO
CEO / President 412 522
Value: $2.42M
Feb 27, 2025
Sell
Common Stock
F-InKind
Kussow Dawn L
EVP & Chief Financial Officer
C-Suite Officer 34 758
Value: $203.7K
Feb 27, 2025
Sell
Common Stock
F-InKind
Hicks George T
EVP & Treasurer
Officer 15 130
Value: $88.7K
Feb 27, 2025
Sell
Common Stock
F-InKind
Kaestner H Todd
EVP-corp Dev & Pres-ccrcs
Officer 37 538
Value: $220.0K
Feb 27, 2025
Sell
Common Stock
F-InKind
Pritchett Jaclyn C
EVP - Human Resources
Officer 7 842
Value: $46.0K
Feb 27, 2025
Sell
Common Stock
F-InKind
Ricci Benjamin J.
Division Vice President
CEO / President 13 178
Value: $77.2K

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

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ABOUT BROOKDALE SENIOR LIVING INC
Brookdale Senior Living
Brookdale Senior Living Inc. owns, manages, and operates senior living communities in the United States. It operates in three segments: Independent Living, Assisted Living and Memory Care, and Continuing Care Retirement Communities (CCRCs). The Independent Living segment owns or leases communities comprising independent and assisted living units in a single community that are primarily designed for middle to upper income seniors. The Assisted Liv...
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