NASDAQ:HNST

The Honest Company Stock Insider Trading

etoro logo Buy HNST
*Your capital is at risk
$3.65
-0.0700 (-1.88%)
At Close: Jul 31, 2026

The Honest Company Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be negative at -61.78. In total, the insiders bought 4.3M and sold 1.52M HNST shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power

(Last 100 transactions)
-61.78
Buy 4.3M shares
Sell 1.52M shares
41% Buy Activity
Weak Negative Correlation
Buy Signal Low Confidence
Feb 24, 2026

Analysis Breakdown:

  • Signal is highly questionable due to a strongly contradictory negative Insider Power Score of -61.78.
  • Confidence increased due to high data reliability score of 100.

Historical Insider Trades

Date Type Person Role Amount
Aug 20, 2025
Sell
Common Stock
S-Sale
Ball Dorria L.
Chief People Officer
Officer 4 856
Value: $17.7K
Aug 20, 2025
Sell
Common Stock
S-Sale
Mayle Jonathan
SVP, Customer Sales
Officer 4 806
Value: $17.5K
Aug 20, 2025
Sell
Common Stock
S-Sale
Vernon Carla
Chief Executive Officer
CEO / President 99 328
Value: $362.5K
Aug 20, 2025
Sell
Common Stock
S-Sale
Sternweis Thomas
SVP, Enterprise Dev. & Strat.
Officer 5 153
Value: $18.8K
Aug 20, 2025
Sell
Common Stock
S-Sale
Sheehey Brendan
General Counsel
Officer 12 059
Value: $44.0K
Aug 20, 2025
Sell
Common Stock
S-Sale
Barton Katherine
Chief Growth Officer
Officer 29 433
Value: $107.4K
Aug 20, 2025
Sell
Common Stock
S-Sale
Winchell Stephen
Chief Innovation Officer
Officer 10 841
Value: $39.6K
Aug 20, 2025
Sell
Common Stock
S-Sale
Winchell Stephen
Chief Innovation Officer
Officer 10 841
Value: $39.6K
Aug 20, 2025
Sell
Common Stock
S-Sale
Barton Katherine
Chief Growth Officer
Officer 29 433
Value: $107.4K
Aug 20, 2025
Sell
Common Stock
S-Sale
Sheehey Brendan
General Counsel
Officer 12 059
Value: $44.0K
Aug 20, 2025
Sell
Common Stock
S-Sale
Sternweis Thomas
SVP, Enterprise Dev. & Strat.
Officer 5 153
Value: $18.8K
Aug 20, 2025
Sell
Common Stock
S-Sale
Vernon Carla
Chief Executive Officer
CEO / President 99 328
Value: $362.5K
Aug 20, 2025
Sell
Common Stock
S-Sale
Mayle Jonathan
SVP, Customer Sales
Officer 4 806
Value: $17.5K
Aug 20, 2025
Sell
Common Stock
S-Sale
Ball Dorria L.
Chief People Officer
Officer 4 856
Value: $17.7K
Aug 11, 2025
Sell
Common Stock
S-Sale
Barton Katherine
Chief Growth Officer
Officer 6 176
Value: $24.0K
Aug 11, 2025
Sell
Common Stock
S-Sale
Barton Katherine
Chief Growth Officer
Officer 6 176
Value: $24.0K
Jul 01, 2025
Buy
Common Stock
A-Award
Bruce Curtiss James Iii
Chief Financial Officer
C-Suite Officer 202 880
Value: $1.03M
Jul 01, 2025
Buy
Common Stock
A-Award
Bruce Curtiss James Iii
Chief Financial Officer
C-Suite Officer 202 880
Value: $1.03M
Jun 02, 2025
Buy
No securities are beneficially owned.
Bruce Curtiss James Iii
Chief Financial Officer
C-Suite Officer 0
Value: $0
Jun 02, 2025
Buy
No securities are beneficially owned.
Bruce Curtiss James Iii
Chief Financial Officer
C-Suite Officer 0
Value: $0
May 28, 2025
Buy
Common Stock
A-Award
White James D
Director
Director 38 252
Value: $186.7K
May 28, 2025
Buy
Common Stock
A-Award
Warren Jessica
Director
Director 38 252
Value: $186.7K
May 28, 2025
Buy
Common Stock
A-Award
Turner Andrea
Director
Director 38 252
Value: $186.7K
May 28, 2025
Buy
Common Stock
A-Award
Lynch Alissa Hsu
Director
Director 38 252
Value: $186.7K
May 28, 2025
Buy
Common Stock
A-Award
Hartung Jack
Director
Director 38 252
Value: $186.7K

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

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