NASDAQ:PRPL

Purple Innovation Stock Insider Trading

Consumer Cyclical > Furnishings, Fixtures & Appliances

Buy PRPL

*Your capital is at risk

$0.396

-0.0115 (-2.82%)

At Close: Jun 03, 2026

Purple Innovation Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be positive at 97.53. In total, the insiders bought 16.23M and sold 644.72K PRPL shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power (Last 100 transactions)	97.53
● Buy	16.23M shares
● Sell	644.72K shares
76% Buy Activity Negligible or No Correlation
Sell Signal Low Confidence Mar 31, 2026 Analysis Breakdown: Signal is highly questionable due to a strongly contradictory positive Insider Power Score of 97.53. Confidence increased due to high data reliability score of 100.

Historical Insider Trades

Date	Type	Person	Role	Amount
Mar 15, 2026 Buy	Class A Common Stock M-Exempt	Demartini Robert Chief Executive Officer	CEO / President	56 529 Value: $22.4K
Mar 15, 2026 Sell	Class A Common Stock F-InKind	Demartini Robert Chief Executive Officer	CEO / President	16 309 Value: $11.5K
Mar 15, 2026 Buy	Restricted Stock Units M-Exempt	Demartini Robert Chief Executive Officer	CEO / President	56 529 Value: $22.4K
Mar 15, 2026 Buy	Class A Common Stock M-Exempt	Haynor Eric Scott Chief Operating Officer	C-Suite Officer	14 097 Value: $6K
Mar 15, 2026 Sell	Performance Stock Units D-Return	Haynor Eric Scott Chief Operating Officer	C-Suite Officer	78 539 Value: $0
Mar 15, 2026 Buy	Class A Common Stock M-Exempt	Kerby Jeffery Scott Chief Of Owned Retail	Officer	9 186 Value: $4K
Mar 15, 2026 Buy	Restricted Stock Units M-Exempt	Kerby Jeffery Scott Chief Of Owned Retail	Officer	9 186 Value: $4K
Mar 15, 2026 Buy	Class A Common Stock M-Exempt	Ulrich George Turner Principal Accounting Officer	Officer	6 292 Value: $2K
Mar 15, 2026 Sell	Performance Stock Units D-Return	Ulrich George Turner Principal Accounting Officer	Officer	18 875 Value: $0
Mar 14, 2026 Sell	Class A Common Stock F-InKind	Vogensen Todd E. Chief Financial Officer	C-Suite Officer	12 683 Value: $9K
Mar 14, 2026 Buy	Class A Common Stock M-Exempt	Vogensen Todd E. Chief Financial Officer	C-Suite Officer	43 210 Value: $17.1K
Mar 14, 2026 Buy	Restricted Stock Units M-Exempt	Vogensen Todd E. Chief Financial Officer	C-Suite Officer	43 210 Value: $17.1K
Jun 17, 2025 Buy	Common Stock J-Other	Fiske Mcneil S. Jr	Director	0 Value: $0
Jun 17, 2025 Buy	Common Stock J-Other	Fiske Mcneil S. Jr	Director	0 Value: $0
Jun 06, 2025 Buy	Class A Common Stock M-Exempt	Haynor Eric Scott Chief Operating Officer	C-Suite Officer	12 572 Value: $10K
Jun 06, 2025 Buy	Restricted Stock Units M-Exempt	Haynor Eric Scott Chief Operating Officer	C-Suite Officer	12 572 Value: $10K
Jun 06, 2025 Sell	Performance Stock Units D-Return	Haynor Eric Scott Chief Operating Officer	C-Suite Officer	70 043 Value: $0
Jun 06, 2025 Sell	Performance Stock Units D-Return	Haynor Eric Scott Chief Operating Officer	C-Suite Officer	70 043 Value: $0
Jun 06, 2025 Buy	Restricted Stock Units M-Exempt	Haynor Eric Scott Chief Operating Officer	C-Suite Officer	12 572 Value: $10K
Jun 06, 2025 Buy	Class A Common Stock M-Exempt	Haynor Eric Scott Chief Operating Officer	C-Suite Officer	12 572 Value: $10K
May 12, 2025 Buy	Class A Common Stock M-Exempt	Hutchings Jeffrey Layne Chief Innovation Officer	Officer	9 827 Value: $9K
May 12, 2025 Buy	Restricted Stock Units M-Exempt	Hutchings Jeffrey Layne Chief Innovation Officer	Officer	9 827 Value: $9K
May 12, 2025 Sell	Performance Stock Units D-Return	Hutchings Jeffrey Layne Chief Innovation Officer	Officer	54 749 Value: $0
May 12, 2025 Sell	Performance Stock Units D-Return	Hutchings Jeffrey Layne Chief Innovation Officer	Officer	54 749 Value: $0
May 12, 2025 Buy	Restricted Stock Units M-Exempt	Hutchings Jeffrey Layne Chief Innovation Officer	Officer	9 827 Value: $9K

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%^* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

ABOUT PURPLE INNOVATION INC.

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was fou...

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