NASDAQ:SMPL

The Simply Good Foods Company Stock Insider Trading

etoro logo Buy SMPL
*Your capital is at risk
$11.41
-0.400 (-3.39%)
At Close: Jun 03, 2026

The Simply Good Foods Company Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be positive at 70.87. In total, the insiders bought 3.55M and sold 606.13K SMPL shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power

(Last 100 transactions)
70.87
Buy 3.55M shares
Sell 606.13K shares
73% Buy Activity
Weak Negative Correlation
Buy Signal Medium Confidence
Jan 20, 2026

Analysis Breakdown:

  • Strongly supported by a very high Insider Power Score of 70.87.
  • Confidence increased due to high data reliability score of 100.

Historical Insider Trades

Date Type Person Role Amount
Apr 11, 2025
Sell
Common Stock
S-Sale
Heflin Stuart E. Jr.
SVP & General Manager, Quest
Officer 5 000
Value: $186.3K
Apr 10, 2025
Sell
Common Stock
F-InKind
Tanner Geoff E
President And CEO
CEO / President 1 916
Value: $69.5K
Apr 10, 2025
Sell
Common Stock
F-InKind
Tanner Geoff E
President And CEO
CEO / President 1 916
Value: $69.5K
Mar 04, 2025
Sell
Common Stock
F-InKind
Held Amy C
SVP And Chro
Officer 2 132
Value: $77.8K
Mar 04, 2025
Sell
Common Stock
F-InKind
Held Amy C
SVP And Chro
Officer 2 132
Value: $77.8K
Feb 01, 2025
Buy
Common Stock
A-Award
Matthews Timothy Allen
Vp, Controller And Cao
Officer 2 632
Value: $30.0K
Feb 01, 2025
Buy
Common Stock
A-Award
Matthews Timothy Allen
Vp, Controller And Cao
Officer 2 632
Value: $30.0K
Jan 27, 2025
Buy
Common Stock
A-Award
Mally Romitha
Director
Director 2 215
Value: $87.1K
Jan 27, 2025
Buy
Common Stock
A-Award
Mally Romitha
Director
Director 2 215
Value: $87.1K
Jan 23, 2025
Buy
Common Stock
Mally Romitha
Director
Director 0
Value: $0
Jan 23, 2025
Buy
Common Stock
Mally Romitha
Director
Director 0
Value: $0
Jan 18, 2025
Sell
Common Stock
F-InKind
Kraft Timothy Richard
Chf Legal & Corp. Affairs Of.
Officer 1 898
Value: $64.3K
Jan 18, 2025
Sell
Common Stock
F-InKind
Kraft Timothy Richard
Chf Legal & Corp. Affairs Of.
Officer 1 898
Value: $64.3K
Nov 18, 2024
Buy
Common Stock
M-Exempt
Kraft Timothy Richard
Chf Legal & Corp. Affairs Of.
Officer 26 907
Value: $535.2K
Nov 18, 2024
Buy
Common Stock
M-Exempt
Kraft Timothy Richard
Chf Legal & Corp. Affairs Of.
Officer 49 854
Value: $835.1K
Nov 18, 2024
Buy
Options to Purchase Common Stock
M-Exempt
Kraft Timothy Richard
Chf Legal & Corp. Affairs Of.
Officer 49 854
Value: $835.1K
Nov 18, 2024
Sell
Common Stock
S-Sale
Kraft Timothy Richard
Chf Legal & Corp. Affairs Of.
Officer 76 761
Value: $2.89M
Nov 18, 2024
Buy
Options to Purchase Common Stock
M-Exempt
Kraft Timothy Richard
Chf Legal & Corp. Affairs Of.
Officer 26 907
Value: $535.2K
Nov 18, 2024
Buy
Options to Purchase Common Stock
M-Exempt
Kraft Timothy Richard
Chf Legal & Corp. Affairs Of.
Officer 26 907
Value: $535.2K
Nov 18, 2024
Sell
Common Stock
S-Sale
Kraft Timothy Richard
Chf Legal & Corp. Affairs Of.
Officer 76 761
Value: $2.89M
Nov 18, 2024
Buy
Options to Purchase Common Stock
M-Exempt
Kraft Timothy Richard
Chf Legal & Corp. Affairs Of.
Officer 49 854
Value: $835.1K
Nov 18, 2024
Buy
Common Stock
M-Exempt
Kraft Timothy Richard
Chf Legal & Corp. Affairs Of.
Officer 49 854
Value: $835.1K
Nov 18, 2024
Buy
Common Stock
M-Exempt
Kraft Timothy Richard
Chf Legal & Corp. Affairs Of.
Officer 26 907
Value: $535.2K
Nov 14, 2024
Sell
Common Stock
S-Sale
Ratzan Brian K.
Director
Director 50 000
Value: $1.87M
Nov 14, 2024
Sell
Common Stock
S-Sale
Matthews Timothy Allen
Vp, Controller And Cao
Officer 5 325
Value: $198.7K

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

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