NASDAQ:SMPL

The Simply Good Foods Company Stock Forecast

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$13.06
+0.770 (+6.27%)
At Close: Jun 26, 2026
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  • Lower volatility than the market (beta 0.16)
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A very strong day for The Simply Good Foods Company stock price on Friday
(Updated on Jun 26, 2026)

Hold candidate since Jun 24, 2026 Gain 3.40%

The The Simply Good Foods Company stock price gained 6.27% on the last trading day (Friday, 26th Jun 2026), rising from $12.29 to $13.06. During the last trading day the stock fluctuated 7.04% from a day low at $12.36 to a day high of $13.23. The price has been going up and down for this period, and there has been a 3.32% gain for the last 2 weeks. Volume has increased on the last day along with the price, which is a positive technical sign, and, in total, 4 million more shares were traded than the day before. In total, 5 million shares were bought and sold for approximately $67.80 million.

The stockhas broken the very wide and falling short-term trend up. Firstly a slower falling rate is indicated, but this may very well be an early signal of a trend shift. On the reaction, there will be support on the roof of the current trend broken, which is $12.89, a level that may pose a second chance to hit a runner. According to fan-theory $16.50 will be the next possible trend-top level and thereby pose a resistance level that may not be broken at the first attempt.

SMPL Signals & Forecast

The The Simply Good Foods Company stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $12.40 and $11.96. A breakdown below any of these levels will issue sell signals. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Volume is rising along with the price. This is considered to be a good technical signal. Some negative signals were issued as well, and these may have some influence on the near short-term development. A sell signal was issued from a pivot top point on Tuesday, April 28, 2026, and so far it has fallen -5.29%. Further fall is indicated until a new bottom pivot has been found.

Support, Risk & Stop-loss for The Simply Good Foods Company stock

The Simply Good Foods Company finds support from accumulated volume at $12.63 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $0.87 between high and low, or 7.04%. For the last week, the stock has had daily average volatility of 5.15%.

Our recommended stop-loss: $12.31 (-5.74%) (This stock has medium daily movements and this gives medium risk. There is a sell signal from a pivot top found 41 days ago.)

Trading Expectations (SMPL) For The Upcoming Trading Day Of Monday 29th

For the upcoming trading day on Monday, 29th we expect The Simply Good Foods Company to open at $12.88, and during the day (based on 14 day Average True Range), to move between $12.79 and $13.33, which gives a possible trading interval of +/-$0.548 (+/-4.29%) up or down from last closing price. If The Simply Good Foods Company takes out the full calculated possible swing range there will be an estimated 4.29% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $13.34 (2.14%) than the support at $12.63 (3.29%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is The Simply Good Foods Company stock A Buy?

The Simply Good Foods Company holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development.

Current score: 0.264 Hold/Accumulate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on June 29, 2026 - $12.88 ( 1.35%).

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SMPL Performance

Trading levels for SMPL

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Fibonacci Support & Resistance Levels

Level Price
R3 13.75 5.31%
R2 13.42 2.76%
R1 13.22 1.19%
Price 13.06
S1 12.55 -3.90%
S2 12.35 -5.47%
S3 12.01 -8.01%

Accumulated Volume Support & Resistance Levels

Level Price
R3 14.41 10.34%
R2 14.35 9.88%
R1 13.34 2.14%
Price 13.06
S1 12.63 -3.29%
S2 11.80 -9.65%
S3 10.44 -20.06%

SMPL Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Jan 30, 2015 Feb 10, 2015 Feb 20, 2015 $0.0900 0%
2 Oct 30, 2014 Nov 06, 2014 Nov 26, 2014 $0.0900 0%
3 Jul 31, 2014 Aug 13, 2014 Aug 28, 2014 $0.0900 0%
4 May 01, 2014 May 13, 2014 May 30, 2014 $0.0900 0%
5 Jan 30, 2014 Feb 12, 2014 Feb 28, 2014 $0.0800 0%

FAQ

What is the symbol for The Simply Good Foods Company Stock and on which exchange is it traded?
The symbol for The Simply Good Foods Company is SMPL and it is traded on the NASDAQ (NASDAQ Stock Exchange).

Should I buy or sell The Simply Good Foods Company Stock?
The Simply Good Foods Company holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development.

How to buy The Simply Good Foods Company Stock?
The Simply Good Foods Company Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy The Simply Good Foods Company Stock.

What's the current price of The Simply Good Foods Company Stock?
As of the end of day on the Jun 26, 2026, the price of an The Simply Good Foods Company (SMPL) share was $13.06.

What is the 52-week high and low for The Simply Good Foods Company Stock?
The 52-week high for The Simply Good Foods Company Stock is $34.19 and the 52-week low is $10.21.

What is the market capitalization of The Simply Good Foods Company Stock?
As of the Jun 26, 2026, the market capitalization of The Simply Good Foods Company is 1.182B.

When is the next earnings date for The Simply Good Foods Company?
The upcoming earnings date for The Simply Good Foods Company is Jul 09, 2026.
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ABOUT THE SIMPLY GOOD FOODS COMPANY
The Simply Good Foods Company
The Simply Good Foods Company operates as a consumer packaged food and beverage company in North America and internationally. The company develops, markets, and sells snacks and meal replacements. It offers protein bars, ready-to-drink shakes, sweet and salty snacks, cookies, pizza, protein chips, recipes, and confectionery products, as well as licensed frozen meals under the Atkins, Atkins Endulge, and Quest brand names. The company distributes ...
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