NASDAQ:SMPL

The Simply Good Foods Company Stock Forecast

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$12.07
+0.190 (+1.60%)
At Close: Jul 16, 2026
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The Simply Good Foods Company stock price up 1.60% on Thursday
(Updated on Jul 16, 2026)

Sell candidate since Jul 15, 2026 Gain 1.60%

The The Simply Good Foods Company stock price gained 1.60% on the last trading day (Thursday, 16th Jul 2026), rising from $11.88 to $12.07. During the last trading day the stock fluctuated 3.60% from a day low at $11.94 to a day high of $12.37. The price has been going up and down for this period, and there has been a -10.59% loss for the last 2 weeks. Volume has increased on the last day along with the price, which is a positive technical sign, and, in total, 218 thousand more shares were traded than the day before. In total, 2 million shares were bought and sold for approximately $25.63 million.

The stock lies in the middle of a wide and weak rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 2.15% during the next 3 months and, with a 90% probability hold a price between $11.61 and $14.35 at the end of this 3-month period.

SMPL Signals & Forecast

A buy signal was issued from a pivot bottom point on Wednesday, July 15, 2026, and so far it has risen 1.60%. Further rise is indicated until a new top pivot has been found. Volume is rising along with the price. This is considered to be a good technical signal. Some negative signals were issued as well, and these may have some influence on the near short-term development. The The Simply Good Foods Company stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. On corrections up, there will be some resistance from the lines at $12.60 and $12.44. A break-up above any of these levels will issue buy signals. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD).

Sell
Special Signal Notification

Double Top Formation

Double Top Formation A sell signal from a double top formation was found on Thursday, July 02, 2026 and based on theory for this formation the price should fall by -15.80% to $10.16 within 45 trading days (Friday, September 04, 2026) since signal was issued.

Support, Risk & Stop-loss for The Simply Good Foods Company stock

The Simply Good Foods Company finds support from accumulated volume at $11.86 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $0.430 between high and low, or 3.60%. For the last week, the stock has had daily average volatility of 6.44%.

Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.

Trading Expectations (SMPL) For The Upcoming Trading Day Of Friday 17th

For the upcoming trading day on Friday, 17th we expect The Simply Good Foods Company to open at $12.13, and during the day (based on 14 day Average True Range), to move between $11.70 and $12.44, which gives a possible trading interval of +/-$0.737 (+/-6.30%) up or down from last closing price. If The Simply Good Foods Company takes out the full calculated possible swing range there will be an estimated 6.30% move between the lowest and the highest trading price during the day.

Since the stock is closer to the support from accumulated volume at $11.86 (1.74%) than the resistance at $12.44 (3.07%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..

Is The Simply Good Foods Company stock A Buy?

The The Simply Good Foods Company stock holds several negative signals and despite the positive trend, we believe The Simply Good Foods Company will perform weakly in the next couple of days or weeks. Therefore, we hold a negative evaluation of this stock.

Current score: -1.922 Sell Candidate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on July 17, 2026 - $12.13 ( 0.469%).

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SMPL Performance

Trading levels for SMPL

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Fibonacci Support & Resistance Levels

Level Price
R3 12.56 4.03%
R2 12.39 2.67%
R1 12.29 1.83%
Price 12.07
S1 11.96 -0.89%
S2 11.86 -1.73%
S3 11.70 -3.09%

Accumulated Volume Support & Resistance Levels

Level Price
R3 13.01 7.79%
R2 12.63 4.64%
R1 12.44 3.07%
Price 12.07
S1 11.86 -1.74%
S2 11.69 -3.15%
S3 11.60 -3.89%

SMPL Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Jan 30, 2015 Feb 10, 2015 Feb 20, 2015 $0.0900 0%
2 Oct 30, 2014 Nov 06, 2014 Nov 26, 2014 $0.0900 0%
3 Jul 31, 2014 Aug 13, 2014 Aug 28, 2014 $0.0900 0%
4 May 01, 2014 May 13, 2014 May 30, 2014 $0.0900 0%
5 Jan 30, 2014 Feb 12, 2014 Feb 28, 2014 $0.0800 0%

FAQ

What is the symbol for The Simply Good Foods Company Stock and on which exchange is it traded?
The symbol for The Simply Good Foods Company is SMPL and it is traded on the NASDAQ (NASDAQ Stock Exchange).

Should I buy or sell The Simply Good Foods Company Stock?
The The Simply Good Foods Company stock holds several negative signals and despite the positive trend, we believe The Simply Good Foods Company will perform weakly in the next couple of days or weeks. Therefore, we hold a negative evaluation of this stock.

How to buy The Simply Good Foods Company Stock?
The Simply Good Foods Company Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy The Simply Good Foods Company Stock.

What's the current price of The Simply Good Foods Company Stock?
As of the end of day on the Jul 16, 2026, the price of an The Simply Good Foods Company (SMPL) share was $12.07.

What is the 52-week high and low for The Simply Good Foods Company Stock?
The 52-week high for The Simply Good Foods Company Stock is $33.73 and the 52-week low is $10.21.

What is the market capitalization of The Simply Good Foods Company Stock?
As of the Jul 16, 2026, the market capitalization of The Simply Good Foods Company is 1.067B.

When is the next earnings date for The Simply Good Foods Company?
The upcoming earnings date for The Simply Good Foods Company is Oct 22, 2026.
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ABOUT THE SIMPLY GOOD FOODS COMPANY
The Simply Good Foods Company
The Simply Good Foods Company operates as a consumer packaged food and beverage company in North America and internationally. The company develops, markets, and sells snacks and meal replacements. It offers protein bars, ready-to-drink shakes, sweet and salty snacks, cookies, pizza, protein chips, recipes, and confectionery products, as well as licensed frozen meals under the Atkins, Atkins Endulge, and Quest brand names. The company distributes ...
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