NASDAQ:SMPL

The Simply Good Foods Company Stock Forecast

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$10.81
-0.290 (-2.61%)
At Close: Aug 10, 2026

Should you buy SMPL stock?

Last updated:

Based on market data through , StockInvest.us rates The Simply Good Foods Company (SMPL) as a Sell Candidate with a technical score of -2.77 on its -10 to +10 scale. The rating is unchanged from the previous daily evaluation.

  • Sell signal since
  • Price since signal Down 2.61%
  • 3-month trend forecast Down 4.88%
  • Sell Candidate -2.77
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Red day on Monday for The Simply Good Foods Company
(Market data through Aug 10, 2026)

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Sell candidate since Aug 07, 2026 Loss -2.61%

The The Simply Good Foods Company stock price fell by -2.61% on the last day (Monday, 10th Aug 2026) from $11.10 to $10.81. It has now fallen 4 days in a row. During the last trading day the stock fluctuated 2.60% from a day low at $10.77 to a day high of $11.05. The price has fallen in 7 of the last 10 days but is still up by 1.41% over the past 2 weeks. Volume has increased on the last day by 343 thousand shares but on falling prices. This may be an early warning and the risk will be increased slightly over the next couple of days. In total, 2 million shares were bought and sold for approximately $17.48 million.

The stock lies in the middle of a very wide and falling trend in the short term and further fall within the trend is signaled. Given the current short-term trend, the stock is expected to fall -4.88% during the next 3 months and, with a 90% probability hold a price between $9.62 and $12.78 at the end of this 3-month period.

SMPL Signals & Forecast

A buy signal was issued from a pivot bottom point on Friday, July 31, 2026, and so far it has risen 6.19%. Further rise is indicated until a new top pivot has been found. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. The The Simply Good Foods Company stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. Also, there is a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections up, there will be some resistance from the lines at $11.01 and $11.80. A break-up above any of these levels will issue buy signals. Volume rose on falling prices yesterday. This may be an early warning and the stock should be followed more closely.

Support, Risk & Stop-loss for The Simply Good Foods Company stock

The Simply Good Foods Company finds support from accumulated volume at $10.38 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock may move much during the day (volatility) and with a large prediction interval from the Bollinger Band this stock is considered to be "high risk". During the last day, the stock moved $0.280 between high and low, or 2.60%. For the last week, the stock has had daily average volatility of 3.10%.

Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.

Trading Expectations (SMPL) For The Upcoming Trading Day Of Tuesday 11th

For the upcoming trading day on Tuesday, 11th we expect The Simply Good Foods Company to open at $10.88, and during the day (based on 14 day Average True Range), to move between $10.52 and $11.10, which gives a possible trading interval of +/-$0.573 (+/-5.44%) up or down from last closing price. If The Simply Good Foods Company takes out the full calculated possible swing range there will be an estimated 5.44% move between the lowest and the highest trading price during the day.

Since the stock is closer to the support from accumulated volume at $10.38 (3.98%) than the resistance at $12.63 (16.84%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..

Is The Simply Good Foods Company stock A Buy?

The Simply Good Foods Company holds several negative signals and is within a very wide and falling trend, so we believe it will still perform weakly in the next couple of days or weeks. We therefore hold a negative evaluation of this stock.

Current score: -2.773 Sell Candidate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on August 11, 2026 - $10.88 ( 0.617%).

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SMPL Performance

Trading levels for SMPL

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Fibonacci Support & Resistance Levels

Level Price
R3 11.16 3.21%
R2 11.05 2.22%
R1 10.98 1.61%
Price 10.81
S1 10.77 -0.373%
S2 10.70 -0.98%
S3 10.60 -1.97%

Accumulated Volume Support & Resistance Levels

Level Price
R3 13.06 20.81%
R2 13.01 20.35%
R1 12.63 16.84%
Price 10.81
S1 10.38 -3.98%
S2 10.28 -4.90%
S3 10.22 -5.46%

SMPL Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Jan 30, 2015 Feb 10, 2015 Feb 20, 2015 $0.0900 0%
2 Oct 30, 2014 Nov 06, 2014 Nov 26, 2014 $0.0900 0%
3 Jul 31, 2014 Aug 13, 2014 Aug 28, 2014 $0.0900 0%
4 May 01, 2014 May 13, 2014 May 30, 2014 $0.0900 0%
5 Jan 30, 2014 Feb 12, 2014 Feb 28, 2014 $0.0800 0%

FAQ

What is the symbol for The Simply Good Foods Company Stock and on which exchange is it traded?
The symbol for The Simply Good Foods Company is SMPL and it is traded on the NASDAQ (NASDAQ Stock Exchange).

Should I buy or sell The Simply Good Foods Company Stock?
Based on market data through Aug 10, 2026, StockInvest.us rates The Simply Good Foods Company (SMPL) as a Sell Candidate with a technical score of -2.77 on its -10 to +10 scale. The rating is unchanged from the previous daily evaluation. Since the Sell signal began on Aug 07, 2026, the price has fallen 2.61%. The current 3-month trend forecast projects a fall of 4.88%.

How to buy The Simply Good Foods Company Stock?
The Simply Good Foods Company Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy The Simply Good Foods Company Stock.

What's the current price of The Simply Good Foods Company Stock?
As of the end of day on the Aug 10, 2026, the price of an The Simply Good Foods Company (SMPL) share was $10.81.

What is the 52-week high and low for The Simply Good Foods Company Stock?
The 52-week high for The Simply Good Foods Company Stock is $30.36 and the 52-week low is $9.88.

What is the market capitalization of The Simply Good Foods Company Stock?
As of the Aug 10, 2026, the market capitalization of The Simply Good Foods Company is 956.049M.

When is the next earnings date for The Simply Good Foods Company?
The upcoming earnings date for The Simply Good Foods Company is Oct 22, 2026.
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ABOUT THE SIMPLY GOOD FOODS COMPANY
The Simply Good Foods Company
The Simply Good Foods Company operates as a consumer packaged food and beverage company in North America and internationally. The company develops, markets, and sells snacks and meal replacements. It offers protein bars, ready-to-drink shakes, sweet and salty snacks, cookies, pizza, protein chips, recipes, and confectionery products, as well as licensed frozen meals under the Atkins, Atkins Endulge, and Quest brand names. The company distributes ...
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