NASDAQ:SNBR

Sleep Number Stock Insider Trading

Consumer Cyclical > Furnishings, Fixtures & Appliances

Buy SNBR

*Your capital is at risk

$0.125

+0 (+0%)

At Close: Jul 31, 2026

Sleep Number Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be negative at -3.97. In total, the insiders bought 1.02M and sold 8.51B SNBR shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power (Last 100 transactions)	-3.97
● Buy	1.02M shares
● Sell	8.51B shares
69% Buy Activity Moderate Positive Correlation
Sell Signal Medium Confidence May 28, 2026 Analysis Breakdown: Partially supported by a positive historical correlation. Confidence increased due to high data reliability score of 100.

Historical Insider Trades

Date	Type	Person	Role	Amount
Mar 16, 2026 Buy	Common Stock A-Award	Baker Kelly F. Principal Accounting Officer	Officer	2 233 Value: $7K
Mar 16, 2026 Sell	Common Stock F-InKind	Barra Melissa EVP, Chief Sales & Services	Officer	5 557 Value: $19.2K
Mar 16, 2026 Buy	Common Stock A-Award	Findley Linda President And CEO	CEO / President	279 018 Value: $901.2K
Mar 16, 2026 Buy	Common Stock A-Award	Minson Amber EVP, Chief Marketing Officer	Officer	33 483 Value: $108.2K
Mar 16, 2026 Buy	Common Stock A-Award	Barra Melissa EVP, Chief Sales & Services	Officer	55 804 Value: $180.2K
Mar 16, 2026 Buy	Common Stock A-Award	Baker Kelly F. Principal Accounting Officer	Officer	5 581 Value: $18.0K
Mar 16, 2026 Sell	Common Stock F-InKind	Krusmark Christopher D EVP & Chief H.r. Officer	Officer	3 166 Value: $10.9K
Mar 16, 2026 Buy	Common Stock A-Award	Skogerboe Tanya C. SVP, Chief Supply Chain	Officer	22 322 Value: $72.1K
Mar 16, 2026 Sell	Common Stock F-InKind	Skogerboe Tanya C. SVP, Chief Supply Chain	Officer	3 547 Value: $12.2K
Mar 16, 2026 Buy	Common Stock A-Award	O'keefe Amy K EVP & Chief Financial Officer	C-Suite Officer	66 965 Value: $216.3K
Dec 15, 2025 Buy	Common Stock A-Award	O'keefe Amy K EVP & Chief Financial Officer	C-Suite Officer	69 742 Value: $571.5K
Dec 08, 2025 Buy	Common Stock	O'keefe Amy K EVP & Chief Financial Officer	C-Suite Officer	0 Value: $0
Nov 14, 2025 Buy	Common Stock J-Other	Skogerboe Tanya C. Officer	Officer	0 Value: $0
Nov 04, 2025 Buy	Common Stock A-Award	Gulis Stephen L Jr Director	Director	49 746 Value: $273.6K
Sep 05, 2025 Sell	Common Stock F-InKind	Krusmark Christopher D EVP & Chief H.r. Officer	Officer	890 Value: $9K
Sep 05, 2025 Sell	Common Stock F-InKind	Krusmark Christopher D EVP & Chief H.r. Officer	Officer	890 Value: $9K
Aug 15, 2025 Sell	Common Stock F-InKind	Lee Francis K Strategic Advisor	Other	2 671 Value: $28.5K
Aug 15, 2025 Sell	Common Stock F-InKind	Lee Francis K Strategic Advisor	Other	2 671 Value: $28.5K
Aug 01, 2025 Buy	Common Stock P-Purchase	Ryder Robert P Interim CFO	C-Suite Officer	8 000 Value: $52.9K
Aug 01, 2025 Buy	Common Stock P-Purchase	Ryder Robert P Interim CFO	C-Suite Officer	7 000 Value: $49.3K
Aug 01, 2025 Buy	Common Stock P-Purchase	Ryder Robert P Interim CFO	C-Suite Officer	7 000 Value: $49.3K
Aug 01, 2025 Buy	Common Stock P-Purchase	Ryder Robert P Interim CFO	C-Suite Officer	8 000 Value: $52.9K
Jul 21, 2025 Buy	Common Stock	Ryder Robert P Interim CFO	C-Suite Officer	0 Value: $0
Jul 21, 2025 Buy	Common Stock	Baker Kelly F. Interim Pao	Officer	0 Value: $0
Jul 21, 2025 Buy	Common Stock	Baker Kelly F. Interim Pao	Officer	0 Value: $0

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%^* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

ABOUT SLEEP NUMBER CORPORATION

Sleep Number Corporation, together with its subsidiaries, offers sleep solutions and services in the United States. The company designs, manufactures, markets, retails, and services beds, pillows, sheets, and other bedding products under the Sleep Number name. It also provides adjustable bases under the FlextFit, and smart beds under the Sleep Number 360 brands. The company sells its products directly to consumers through retail, online, phone, a...

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