Under Armour Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be positive at 98.27. In total, the insiders bought 1.2B and sold 648.08K UAA shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power

(Last 100 transactions)
98.27
Buy 1.2B shares
Sell 648.08K shares
70% Buy Activity
Weak Negative Correlation
Buy Signal Medium Confidence
Aug 03, 2026

Analysis Breakdown:

  • Strongly supported by a very high Insider Power Score of 98.27.
  • Confidence increased due to high data reliability score of 100.

Historical Insider Trades

Date Type Person Role Amount
May 15, 2025
Buy
Class C Common Stock
A-Award
Trent Kara
President Of The Americas
CEO / President 201 613
Value: $1.32M
May 15, 2025
Sell
Class C Common Stock
F-InKind
Trent Kara
President Of The Americas
CEO / President 5 629
Value: $0
May 15, 2025
Sell
Class C Common Stock
F-InKind
Shadman Mehri
Chief Legal Officer
Officer 10 845
Value: $0
May 15, 2025
Buy
Class C Common Stock
A-Award
Plank Kevin A
President And CEO
CEO / President 2 000 000
Value: $13.1M
May 15, 2025
Sell
Class C Common Stock
F-InKind
Plank Kevin A
President And CEO
CEO / President 63 031
Value: $0
May 15, 2025
Buy
Employee Stock Option (Right to Buy)
A-Award
Plank Kevin A
President And CEO
CEO / President 150 000
Value: $930.0K
May 15, 2025
Buy
Class C Common Stock
A-Award
Saidi Yassine
Chief Product Officer
Officer 201 613
Value: $1.32M
May 15, 2025
Buy
Class C Common Stock
A-Award
Liedtke Eric
Brand President
CEO / President 201 613
Value: $1.32M
May 15, 2025
Buy
Class C Common Stock
A-Award
Curran Shawn
Chief Supply Chain Officer
Officer 201 613
Value: $1.32M
May 15, 2025
Sell
Class C Common Stock
F-InKind
Bergman David
Chief Financial Officer
C-Suite Officer 31 810
Value: $0
May 15, 2025
Buy
Class C Common Stock
A-Award
Aumen Eric J
Chief Accounting Officer
Officer 28 226
Value: $184.6K
May 15, 2025
Buy
Class C Common Stock
A-Award
Aumen Eric J
Chief Accounting Officer
Officer 28 226
Value: $184.6K
May 15, 2025
Sell
Class C Common Stock
F-InKind
Bergman David
Chief Financial Officer
C-Suite Officer 31 810
Value: $0
May 15, 2025
Buy
Class C Common Stock
A-Award
Curran Shawn
Chief Supply Chain Officer
Officer 201 613
Value: $1.32M
May 15, 2025
Buy
Class C Common Stock
A-Award
Liedtke Eric
Brand President
CEO / President 201 613
Value: $1.32M
May 15, 2025
Buy
Class C Common Stock
A-Award
Saidi Yassine
Chief Product Officer
Officer 201 613
Value: $1.32M
May 15, 2025
Buy
Employee Stock Option (Right to Buy)
A-Award
Plank Kevin A
President And CEO
CEO / President 150 000
Value: $930.0K
May 15, 2025
Sell
Class C Common Stock
F-InKind
Plank Kevin A
President And CEO
CEO / President 63 031
Value: $0
May 15, 2025
Buy
Class C Common Stock
A-Award
Plank Kevin A
President And CEO
CEO / President 2 000 000
Value: $13.1M
May 15, 2025
Sell
Class C Common Stock
F-InKind
Shadman Mehri
Chief Legal Officer
Officer 10 845
Value: $0
May 15, 2025
Sell
Class C Common Stock
F-InKind
Trent Kara
President Of The Americas
CEO / President 5 629
Value: $0
May 15, 2025
Buy
Class C Common Stock
A-Award
Trent Kara
President Of The Americas
CEO / President 201 613
Value: $1.32M
May 05, 2025
Buy
Class C Common Stock
A-Award
Bergman David
Chief Financial Officer
C-Suite Officer 118 141
Value: $697.0K
May 05, 2025
Buy
Class C Common Stock
A-Award
Curran Shawn
Chief Supply Chain Officer
Officer 98 451
Value: $580.9K
May 05, 2025
Buy
Class C Common Stock
A-Award
Liedtke Eric
Brand President
CEO / President 64 020
Value: $377.7K

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

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ABOUT UNDER ARMOUR INC
Under Armour
Under Armour, Inc., together with its subsidiaries, engages in the developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company offers its apparel in compression, fitted, and loose fit types. It also provides footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications. In addition, the company offers accessories, which include gloves, bags...
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