$13.33
-0.500 (-3.62%)
At Close: Jun 03, 2026
If The Royal Pop Follows The Labubu Playbook, Swatch Is A Strong Buy
01:06pm, Thursday, 21'st May 2026
I rate the Swatch Group a STRONG BUY, behind the transformative potential of its AP x Swatch 'Royal Pop' collaboration, which may open a new product category altogether. SWGAY already boasts luxury-le
Why was there crowd trouble outside Swatch stores this weekend?
07:31am, Tuesday, 19'th May 2026
Police were called to shops in the UK and Europe at the weekend as crowd trouble broke out over the launch of a new watch.
Swatch's 'drop culture' gamble takes leaf from Labubu, Popeyes playbook
01:00pm, Monday, 18'th May 2026
Swiss watchmaker Swatch and luxury partner Audemars Piguet are betting big on a Gen Z "product drop" culture - buzzy, often limited launches that have helped spur sales from Labubu dolls and Nike trai
The Swatch Group: The Price Recovery Can Continue
10:18pm, Tuesday, 12'th May 2026
The Swatch Group AG has seen exceptional price performance YTD, rising by 29% YTD to touch one-year highs, compared to a 9% drop in the S&P Global Luxury Index. Early signs of the forecast luxury sect
Swatch shareholders reject activist investor's bid for board seat
06:34am, Tuesday, 12'th May 2026
Swatch shareholders on Tuesday rejected a bid by activist investor Steven Wood for an independent director's seat, according to people familiar with the meeting, opposing the latest challenge to th
NEW YORK--(BUSINESS WIRE)--GreenWood Investors LLC (“GreenWood”), today announced that Institutional Shareholder Services Inc. (“ISS”) the leading independent proxy advisory firm, has recommen
Swatch Urges Shareholders To Reject Activist Investor's Board Bid
01:55pm, Wednesday, 08'th Apr 2026
Swatch Group has escalated a long-running standoff with activist investor Steven Wood, urging shareholders to reject his bid to join the board at the company's AGM in May.
Swatch Group AG (OTCMKTS:SWGAY) Short Interest Update
02:21am, Friday, 27'th Mar 2026
Swatch Group AG (OTCMKTS:SWGAY - Get Free Report) was the target of a significant decline in short interest in the month of March. As of March 13th, there was short interest totaling 42,343 shares, a
The Swatch Group: 4 Reasons To Buy Now (Rating Upgrade)
02:47pm, Friday, 27'th Feb 2026
The Swatch Group AG is upgraded to a 'Buy', driven by a robust H2 2025 turnaround and exceptionally low forward P/E. SWGAY's Q4 2025 saw healthy sales growth, with China and the Americas seeing encour
Activist Investor Pushes for Change at Swatch
02:50pm, Monday, 09'th Feb 2026
American activist investor Steven Wood is on a one-man mission to shake up Swatch Group — but the clock is ticking. After Swatch stunned markets with a bullish outlook and sent its heavily-shorted s
Swatch Posts 2025 Revenue Decline Despite Second-Half Sales Recovery
02:03am, Friday, 30'th Jan 2026
The Swiss watchmaker said sales fell on year despite growth in the back half of the year, adding that momentum has continued this month.
Swatch Group AG (OTCMKTS:SWGAY) Short Interest Up 156.9% in January
01:08am, Thursday, 29'th Jan 2026
Swatch Group AG (OTCMKTS:SWGAY - Get Free Report) saw a large increase in short interest during the month of January. As of January 15th, there was short interest totaling 51,307 shares, an increase o
Swatch Group AG (OTCMKTS:SWGAY) Short Interest Up 222.8% in December
02:05am, Friday, 26'th Dec 2025
Swatch Group AG (OTCMKTS:SWGAY - Get Free Report) saw a large increase in short interest in December. As of December 15th, there was short interest totaling 39,358 shares, an increase of 222.8% from t
Swatch and Citizen face Italian scrutiny over pricing practices
01:19pm, Tuesday, 09'th Dec 2025
The Italian competition authority said on Tuesday it had opened two investigations into Swiss watchmaker Swatch and Japan's Citizen Watch.
Swatch Group AG (OTCMKTS:SWGAY) Short Interest Update
01:48am, Friday, 24'th Oct 2025
Swatch Group AG (OTCMKTS:SWGAY - Get Free Report) was the recipient of a significant drop in short interest during the month of September. As of September 30th, there was short interest totaling 32,50
Sign In
Buy SWGAY