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  • Beat earnings estimates in all of the last 4 quarters
  • High gross margin of 82.2%
  • Healthy interest coverage ratio of 33.8x
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The Swatch Group AG stock price up 1.55% on Wednesday
(Updated on Jul 08, 2026)

Sell candidate since Jul 01, 2026 Gain 1.80%

The The Swatch Group AG stock price gained 1.55% on the last trading day (Wednesday, 8th Jul 2026), rising from $12.23 to $12.42. It has now gained 3 days in a row. It will be exciting to see whether it manages to continue gaining or take a minor break for the next few days. During the last trading day the stock fluctuated 0.81% from a day low at $12.34 to a day high of $12.44. The price has risen in 5 of the last 10 days but is still down by -1.43% for this period. Volume has increased on the last day along with the price, which is a positive technical sign, and, in total, 1 thousand more shares were traded than the day before. In total, 2 thousand shares were bought and sold for approximately $28.44 thousand.

The stock lies in the lower part of a wide and weak rising trend in the short term, and this may normally pose a very good buying opportunity. If the lower trend floor at $12.19 is broken, it will firstly indicate a slower rate of rising, but may also be an early warning for a trend shift. Given the current short-term trend, the stock is expected to rise 8.94% during the next 3 months and, with a 90% probability hold a price between $13.28 and $15.57 at the end of this 3-month period.

SWGAY Signals & Forecast

A buy signal was issued from a pivot bottom point on Thursday, July 02, 2026, and so far it has risen 2.39%. Further rise is indicated until a new top pivot has been found. The Swatch Group AG has increased volume and follows the last lift in the price. This is considered to be a technical positive sign as volume should follow the price-formation. The very low volume increases the risk and reduces the other technical signals issued. Some negative signals were issued as well, and these may have some influence on the near short-term development. The The Swatch Group AG stock holds a buy signal from the short-term Moving Average; at the same time, however, the long-term average holds a general sell signal. Since the longterm average is above the short-term average there is a general sell signal in the stock giving a more negative forecast for the stock. On further gains, the stock will meet resistance from the long-term Moving Average at $12.86. On a fall, the stock will find some support from the short-term average at $12.27. A break-up through the long-term average will give another buy signal, while a fall below the short-term average will add another sell signal and strengthen the general signal. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD).

Support, Risk & Stop-loss for The Swatch Group AG stock

The Swatch Group AG finds support from accumulated volume at $12.33 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $0.1000 between high and low, or 0.81%. For the last week, the stock has had daily average volatility of 1.53%.

Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.

Trading Expectations (SWGAY) For The Upcoming Trading Day Of Thursday 9th

For the upcoming trading day on Thursday, 9th we expect The Swatch Group AG to open at $12.40, and during the day (based on 14 day Average True Range), to move between $12.27 and $12.57, which gives a possible trading interval of +/-$0.296 (+/-2.41%) up or down from last closing price. If The Swatch Group AG takes out the full calculated possible swing range there will be an estimated 2.41% move between the lowest and the highest trading price during the day.

Since the stock is closer to the support from accumulated volume at $12.33 (0.72%) than the resistance at $12.99 (4.56%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..

Is The Swatch Group AG stock A Buy?

The Swatch Group AG holds several negative signals and we believe that it will still perform weakly in the next couple of days or weeks. We, therefore, hold a negative evaluation of this stock.

Current score: -1.461 Sell Candidate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on July 9, 2026 - $12.40 ( 0.161%).

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SWGAY Performance

Trading levels for SWGAY

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Fibonacci Support & Resistance Levels

Level Price
R3 12.50 0.644%
R2 12.46 0.337%
R1 12.44 0.147%
Price 12.42
S1 12.36 -0.469%
S2 12.34 -0.659%
S3 12.30 -0.97%

Accumulated Volume Support & Resistance Levels

Level Price
R3 13.83 11.35%
R2 13.01 4.75%
R1 12.99 4.56%
Price 12.42
S1 12.33 -0.725%
S2 11.69 -5.90%
S3 11.29 -9.10%

SWGAY Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 May 18, 2026 May 18, 2026 Jun 03, 2026 $0.129 1.14%
2 May 23, 2025 May 23, 2025 May 23, 2025 $0.120 1.33%
3 Apr 23, 2024 May 13, 2024 May 30, 2024 $0.204 1.95%
4 May 12, 2023 May 12, 2023 May 31, 2023 $0.331 2.22%
5 May 21, 2022 May 26, 2022 Jun 15, 2022 $0.275 2.34%

FAQ

What is the symbol for The Swatch Group AG Stock and on which exchange is it traded?
The symbol for The Swatch Group AG is SWGAY and it is traded on the PINK (Pink Sheets).

Should I buy or sell The Swatch Group AG Stock?
The Swatch Group AG holds several negative signals and we believe that it will still perform weakly in the next couple of days or weeks. We, therefore, hold a negative evaluation of this stock.

How to buy The Swatch Group AG Stock?
The Swatch Group AG Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy The Swatch Group AG Stock.

What's the current price of The Swatch Group AG Stock?
As of the end of day on the Jul 08, 2026, the price of an The Swatch Group AG (SWGAY) share was $12.42.

What is the 52-week high and low for The Swatch Group AG Stock?
The 52-week high for The Swatch Group AG Stock is $13.97 and the 52-week low is $8.18.

What is the market capitalization of The Swatch Group AG Stock?
As of the Jul 08, 2026, the market capitalization of The Swatch Group AG is 12.893B.

When is the next earnings date for The Swatch Group AG?
The upcoming earnings date for The Swatch Group AG is Jul 09, 2026.
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ABOUT THE SWATCH GROUP AG
The Swatch Group AG
The Swatch Group AG designs, manufactures, and sells finished watches, jewelry, and watch movements and components worldwide. It operates through Watches & Jewelry and Electronic Systems segments. The Watches & Jewelry segment designs, produces, and commercializes watches and jewelry. The Electronic Systems segment is involved in the design, production, and commercialization of electronic components, as well as sports timing activities. It is als...
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