Should you buy DEO stock?

Last updated:

Based on market data through , StockInvest.us rates Diageo plc (DEO) as Hold/Accumulate with a technical score of 0.00 on its -10 to +10 scale. The rating is unchanged from the previous daily evaluation.

  • Hold signal since
  • Price since signal Up 17.20%
  • 3-month trend forecast Up 6.96%
  • Hold/Accumulate 0.00
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Diageo plc stock price up 3.83% on Friday
(Market data through Aug 07, 2026)

Buy or Hold candidate since Jul 15, 2026 Gain 17.20%

The Diageo plc stock price gained 3.83% on the last trading day (Friday, 7th Aug 2026), rising from $92.80 to $96.35. It has now gained 3 days in a row. It will be exciting to see whether it manages to continue gaining or take a minor break for the next few days. During the last trading day the stock fluctuated 1.18% from a day low at $95.93 to a day high of $97.06. The price has risen in 7 of the last 10 days and is up by 15.97% over the past 2 weeks. Volume fell on the last day by -3 million shares and in total, 0 shares were bought and sold for approximately $0 . You should take into consideration that falling volume on higher prices causes divergence and may be an early warning about possible changes over the next couple of days.

The stock has broken the wide and weak rising the short-term trend up and an even stronger rate of rising is indicated. For any reaction back there will now be support on the roof on the current trend broken at $91.35, a level that may pose a second chance to hit a runner. According to fan-theory $101.51 will be the next possible trend-top level and thereby pose a resistance level that may not be broken at the first attempt.

DEO Signals & Forecast

The Diageo plc stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $90.15 and $84.32. A breakdown below any of these levels will issue sell signals. A buy signal was issued from a pivot bottom point on Thursday, July 23, 2026, and so far it has risen 17.13%. Further rise is indicated until a new top pivot has been found. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. Volume fell during the last trading day while the price increased. This causes a divergence and may be considered as an early warning, but it may not be. The very low volume increases the risk and reduces the other technical signals issued.

Buy
Special Signal Notification

Double Bottom Formation

Double Bottom Formation A buy signal from a double bottom formation was found on Wednesday, July 01, 2026 with a target of $81.71. Despite whether the objective of the signal formation has been reached the stock may continue to perform well.

Support, Risk & Stop-loss for Diageo plc stock

Diageo plc finds support from accumulated volume at $92.80 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

In general the stock tends to have very controlled movements and therefore the general risk is considered very low. However, be aware of low or falling volume and make sure to keep an eye on the stock During the last day, the stock moved $1.13 between high and low, or 1.18%. For the last week the stock has had daily average volatility of 1.88%

The Diageo plc stock is extremely overbought on RSI14 (76). Normally this may pose a good selling opportunity but since the stock has broken the trend up, the chance for a major correction due to high RSI is very small as the stock will find support at the trend broken.

Our recommended stop-loss: $93.48 (-2.98%) (This stock has very low daily movements and this gives very low risk. The RSI14 is 76 and this increases the risk substantially. There is a buy signal from a pivot bottom found 11 days ago.)

Trading Expectations (DEO) For The Upcoming Trading Day Of Monday 10th

For the upcoming trading day on Monday, 10th we expect Diageo plc to open at $96.45, and during the day (based on 14 day Average True Range), to move between $95.09 and $97.61, which gives a possible trading interval of +/-$2.51 (+/-2.64%) up or down from last closing price. If Diageo plc takes out the full calculated possible swing range there will be an estimated 2.64% move between the lowest and the highest trading price during the day.

With no resistance above and support from accumulated volume @ $92.80, some $3.55 (3.68%) from the current price of $96.35, our system finds the risk reward attractive.

Is Diageo plc stock A Buy?

Diageo plc holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development.

Current score: 0.000 Hold/Accumulate Unchanged

Zero in score indicates that our system is expecting high volatility and risk for the following trading day. Given the latest developments, we cannot determine the next direction as it may go both ways.

Predicted Fair Opening Price

Predicted fair opening price on August 10, 2026 - $96.45 ( 0.100%).

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DEO Performance

Trading levels for DEO

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Fibonacci Support & Resistance Levels

Level Price
R3 97.58 1.27%
R2 97.15 0.83%
R1 96.88 0.548%
Price 96.35
S1 96.02 -0.348%
S2 95.75 -0.624%
S3 95.32 -1.07%

Accumulated Volume Support & Resistance Levels

Level Price
R3 0 -
R2 0 -
R1 0 -
Price 96.35
S1 92.80 -3.68%
S2 82.01 -14.88%
S3 78.94 -18.07%

DEO Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Apr 17, 2026 Apr 17, 2026 Jun 04, 2026 $0.760 1.01%
2 Oct 17, 2025 Oct 17, 2025 Dec 04, 2025 $2.49 2.25%
3 Feb 12, 2025 Feb 28, 2025 Apr 24, 2025 $1.59 1.42%
4 Aug 01, 2024 Aug 30, 2024 Oct 17, 2024 $2.52 1.83%
5 Feb 06, 2024 Feb 29, 2024 Apr 17, 2024 $1.61 1.15%

FAQ

What is the symbol for Diageo plc Stock and on which exchange is it traded?
The symbol for Diageo plc is DEO and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell Diageo plc Stock?
Based on market data through Aug 07, 2026, StockInvest.us rates Diageo plc (DEO) as Hold/Accumulate with a technical score of 0.00 on its -10 to +10 scale. The rating is unchanged from the previous daily evaluation. Since the Hold signal began on Jul 15, 2026, the price has risen 17.20%. The current 3-month trend forecast projects a rise of 6.96%.

How to buy Diageo plc Stock?
Diageo plc Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Diageo plc Stock.

What's the current price of Diageo plc Stock?
As of the end of day on the Aug 07, 2026, the price of an Diageo plc (DEO) share was $96.35.

What is the 52-week high and low for Diageo plc Stock?
The 52-week high for Diageo plc Stock is $116.41 and the 52-week low is $72.46.

What is the market capitalization of Diageo plc Stock?
As of the Aug 07, 2026, the market capitalization of Diageo plc is 53.56B.

When is the next earnings date for Diageo plc?
The upcoming earnings date for Diageo plc is Jan 28, 2027.
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ABOUT DIAGEO PLC
Diageo
Diageo plc, together with its subsidiaries, produces, markets, and sells alcoholic beverages worldwide. The company offers scotch, whisky, gin, vodka, rum, ready to drink products, Irish cream liqueur, raki, liqueur, wine, tequila, Canadian whisky, American whiskey, cachaca, and brandy, as well as beer, including cider and non-alcoholic products. It provides its products under the Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smir...
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