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Red day on Friday for Diageo plc stock after losing 1.73%
(Updated on Jul 17, 2026)

Buy candidate since Jul 15, 2026 Gain 2.18%

The Diageo plc stock price fell by -1.73% on the last day (Friday, 17th Jul 2026) from $85.48 to $84.00. During the last trading day the stock fluctuated 3.00% from a day low at $83.39 to a day high of $85.89. The price has been going up and down for this period, and there has been a 2.24% gain for the last 2 weeks. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -462 thousand shares and in total, 722 thousand shares were bought and sold for approximately $60.63 million.

The stock is moving within a wide and horizontal trend and further movements within this trend can be expected. Given the current horizontal trend, you can expect Diageo plc stock with a 90% probability to be traded between $79.40 and $88.33 at the end of this 3-month period. A break of a horizontal trend is often followed by a large increase in the volume, and stocks seldom manage to go directly from the bottom of a trend up to the top. Stocks turning up in the middle of a horizontal trend are therefore considered to be potential runners.

DEO Signals & Forecast

The Diageo plc stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $82.54 and $81.32. A breakdown below any of these levels will issue sell signals. Some negative signals were issued as well, and these may have some influence on the near short-term development. A sell signal was issued from a pivot top point on Thursday, July 16, 2026, and so far it has fallen -1.73%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.

Support, Risk & Stop-loss for Diageo plc stock

Diageo plc finds support from accumulated volume at $82.01 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock is usually traded at a good volume, and with minor daily changes, the risk is considered to be low. During the last day, the stock moved $2.50 (3.00%) between high and low. For the last week, the stock has had daily average volatility of 2.42%.

Our recommended stop-loss: $80.10 (-4.64%) (This stock has low daily movements and this gives low risk. There is a sell signal from a pivot top found 1 day ago.)

Trading Expectations (DEO) For The Upcoming Trading Day Of Monday 20th

For the upcoming trading day on Monday, 20th we expect Diageo plc to open at $84.43, and during the day (based on 14 day Average True Range), to move between $82.89 and $85.11, which gives a possible trading interval of +/-$2.21 (+/-2.67%) up or down from last closing price. If Diageo plc takes out the full calculated possible swing range there will be an estimated 2.67% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $84.30 (0.36%) than the support at $82.01 (2.37%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Diageo plc stock A Buy?

Several short-term signals are positive and we conclude that the current level may hold a buying opportunity, as there is a fair chance for Diageo plc stock to perform well in the short-term period.

Current score: 1.417 Buy Candidate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on July 20, 2026 - $84.43 ( 0.508%).

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DEO Performance

Trading levels for DEO

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Fibonacci Support & Resistance Levels

Level Price
R3 86.93 3.48%
R2 85.97 2.35%
R1 85.38 1.64%
Price 84.00
S1 83.47 -0.629%
S2 82.88 -1.33%
S3 81.93 -2.47%

Accumulated Volume Support & Resistance Levels

Level Price
R3 85.48 1.76%
R2 84.58 0.690%
R1 84.30 0.357%
Price 84.00
S1 82.01 -2.37%
S2 80.65 -3.99%
S3 80.29 -4.42%

DEO Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Apr 17, 2026 Apr 17, 2026 Jun 04, 2026 $0.760 1.01%
2 Oct 17, 2025 Oct 17, 2025 Dec 04, 2025 $2.49 2.25%
3 Feb 12, 2025 Feb 28, 2025 Apr 24, 2025 $1.59 1.42%
4 Aug 01, 2024 Aug 30, 2024 Oct 17, 2024 $2.52 1.83%
5 Feb 06, 2024 Feb 29, 2024 Apr 17, 2024 $1.61 1.15%

FAQ

What is the symbol for Diageo plc Stock and on which exchange is it traded?
The symbol for Diageo plc is DEO and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell Diageo plc Stock?
Several short-term signals are positive and we conclude that the current level may hold a buying opportunity, as there is a fair chance for Diageo plc stock to perform well in the short-term period.

How to buy Diageo plc Stock?
Diageo plc Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Diageo plc Stock.

What's the current price of Diageo plc Stock?
As of the end of day on the Jul 17, 2026, the price of an Diageo plc (DEO) share was $84.00.

What is the 52-week high and low for Diageo plc Stock?
The 52-week high for Diageo plc Stock is $116.41 and the 52-week low is $72.46.

What is the market capitalization of Diageo plc Stock?
As of the Jul 17, 2026, the market capitalization of Diageo plc is 46.695B.

When is the next earnings date for Diageo plc?
The upcoming earnings date for Diageo plc is Aug 06, 2026.
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ABOUT DIAGEO PLC
Diageo
Diageo plc, together with its subsidiaries, produces, markets, and sells alcoholic beverages worldwide. The company offers scotch, whisky, gin, vodka, rum, ready to drink products, Irish cream liqueur, raki, liqueur, wine, tequila, Canadian whisky, American whiskey, cachaca, and brandy, as well as beer, including cider and non-alcoholic products. It provides its products under the Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smir...
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