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Some Reasons Why To Add HELE:
  • Bullish trend confirmed on both short and long timeframes
  • Attractive free cash flow ratio of 8.1x
  • Solid financial health (Piotroski 5/9)
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Red day on Wednesday for Helen of Troy Limited
(Updated on Jul 29, 2026)

Buy candidate since Jul 24, 2026 Loss -1.12%

The Helen of Troy Limited stock price fell by -2.43% on the last day (Wednesday, 29th Jul 2026) from $28.85 to $28.15. During the last trading day the stock fluctuated 3.04% from a day low at $27.82 to a day high of $28.66. The price has fallen in 6 of the last 10 days but is still up by 0.36% over the past 2 weeks. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -22 thousand shares and in total, 335 thousand shares were bought and sold for approximately $9.44 million.

The stock lies in the middle of a wide and strong rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 17.48% during the next 3 months and, with a 90% probability hold a price between $30.96 and $37.95 at the end of this 3-month period.

HELE Signals & Forecast

The Helen of Troy Limited stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $28.01 and $27.81. A breakdown below any of these levels will issue sell signals. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. A sell signal was issued from a pivot top point on Friday, June 12, 2026, and so far it has fallen -5.73%. Further fall is indicated until a new bottom pivot has been found. Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.

Support, Risk & Stop-loss for Helen of Troy Limited stock

Helen of Troy Limited finds support from accumulated volume at $27.43 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $0.84 between high and low, or 3.04%. For the last week, the stock has had daily average volatility of 5.10%.

Our recommended stop-loss: $26.69 (-5.20%) (This stock has medium daily movements and this gives medium risk. There is a sell signal from a pivot top found 31 days ago.)

Trading Expectations (HELE) For The Upcoming Trading Day Of Thursday 30th

For the upcoming trading day on Thursday, 30th we expect Helen of Troy Limited to open at $28.21, and during the day (based on 14 day Average True Range), to move between $27.36 and $28.94, which gives a possible trading interval of +/-$1.57 (+/-5.75%) up or down from last closing price. If Helen of Troy Limited takes out the full calculated possible swing range there will be an estimated 5.75% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $28.38 (0.82%) than the support at $27.43 (2.56%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Helen of Troy Limited stock A Buy?

Several short-term signals, along with a general good trend, are positive and we conclude that the current level may hold a buying opportunity as there is a fair chance for Helen of Troy Limited stock to perform well in the short-term.

Current score: 3.224 Buy Candidate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on July 30, 2026 - $28.21 ( 0.207%).

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HELE Performance

Trading levels for HELE

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Fibonacci Support & Resistance Levels

Level Price
R3 29.05 3.21%
R2 28.73 2.06%
R1 28.53 1.35%
Price 28.15
S1 27.89 -0.94%
S2 27.69 -1.65%
S3 27.36 -2.79%

Accumulated Volume Support & Resistance Levels

Level Price
R3 29.86 6.07%
R2 28.60 1.60%
R1 28.38 0.82%
Price 28.15
S1 27.43 -2.56%
S2 25.18 -10.57%
S3 23.95 -14.92%

FAQ

What is the symbol for Helen of Troy Limited Stock and on which exchange is it traded?
The symbol for Helen of Troy Limited is HELE and it is traded on the NASDAQ (NASDAQ Stock Exchange).

Should I buy or sell Helen of Troy Limited Stock?
Several short-term signals, along with a general good trend, are positive and we conclude that the current level may hold a buying opportunity as there is a fair chance for Helen of Troy Limited stock to perform well in the short-term.

How to buy Helen of Troy Limited Stock?
Helen of Troy Limited Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Helen of Troy Limited Stock.

What's the current price of Helen of Troy Limited Stock?
As of the end of day on the Jul 29, 2026, the price of an Helen of Troy Limited (HELE) share was $28.15.

What is the 52-week high and low for Helen of Troy Limited Stock?
The 52-week high for Helen of Troy Limited Stock is $30.68 and the 52-week low is $13.85.

What is the market capitalization of Helen of Troy Limited Stock?
As of the Jul 29, 2026, the market capitalization of Helen of Troy Limited is 655.672M.

When is the next earnings date for Helen of Troy Limited?
The upcoming earnings date for Helen of Troy Limited is Oct 08, 2026.
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ABOUT HELEN OF TROY LIMITED
Helen of Troy
Helen of Troy Limited provides various consumer products in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company operates through three segments: Home & Outdoor, Health & Wellness, and Beauty. The Home & Outdoor segment offers food preparation tools and gadgets, storage containers, and organization products; coffee makers, grinders, manual pour overs, and tea kettles; household cleaning prod...
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