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Red day on Thursday for Herc Holdings Inc.
(Updated on Jul 02, 2026)
The Herc Holdings Inc. stock price fell by -3.79% on the last day (Thursday, 2nd Jul 2026) from $140.23 to $134.91. It has now fallen 5 days in a row. During the last trading day the stock fluctuated 7.31% from a day low at $132.31 to a day high of $141.98. The price has fallen in 8 of the last 10 days and is down by -7.02% for this period. Volume has increased on the last day by 109 thousand shares but on falling prices. This may be an early warning and the risk will be increased slightly over the next couple of days. In total, 490 thousand shares were bought and sold for approximately $66.17 million.
Given the current short-term trend, the stock is expected to rise 41.41% during the next 3 months and, with a 90% probability hold a price between $190.77 and $229.25 at the end of this 3-month period.
HRI Signals & Forecast
There are few to no technical positive signals at the moment. The Herc Holdings Inc. stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. On corrections up, there will be some resistance from the lines at $144.61 and $140.43. A break-up above any of these levels will issue buy signals. A sell signal was issued from a pivot top point on Thursday, June 18, 2026, and so far it has fallen -13.03%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume rose on falling prices yesterday. This may be an early warning and the stock should be followed more closely.
Support, Risk & Stop-loss for Herc Holdings Inc. stock
Herc Holdings Inc. finds support from accumulated volume at $133.96 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.
This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $9.67 between high and low, or 7.31%. For the last week, the stock has had daily average volatility of 5.39%.
Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.
Trading Expectations (HRI) For The Upcoming Trading Day Of Monday 6th
For the upcoming trading day on Monday, 6th we expect Herc Holdings Inc. to open at $136.40, and during the day (based on 14 day Average True Range), to move between $130.79 and $139.03, which gives a possible trading interval of +/-$8.23 (+/-6.29%) up or down from last closing price. If Herc Holdings Inc. takes out the full calculated possible swing range there will be an estimated 6.29% move between the lowest and the highest trading price during the day.
Since the stock is closer to the support from accumulated volume at $133.96 (0.70%) than the resistance at $151.26 (12.12%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..
Is Herc Holdings Inc. stock A Buy?
The Herc Holdings Inc. stock holds several negative signals and despite the positive trend, we believe Herc Holdings Inc. will perform weakly in the next couple of days or weeks. Therefore, we hold a negative evaluation of this stock.
Current score:
-3.651
Sell Candidate
Unchanged
Predicted Fair Opening Price
Predicted fair opening price on July 6, 2026 - $136.40 ( 1.10%).
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HRI Performance
Trading levels for HRI
Fibonacci Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 146.07 | 8.27% |
| R2 | 142.38 | 5.53% |
| R1 | 140.09 | 3.84% |
| Price | 134.91 | |
| S1 | 132.71 | -1.63% |
| S2 | 130.42 | -3.33% |
| S3 | 126.73 | -6.06% |
Accumulated Volume Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 155.12 | 14.98% |
| R2 | 153.00 | 13.41% |
| R1 | 151.26 | 12.12% |
| Price | 134.91 | |
| S1 | 133.96 | -0.704% |
| S2 | 121.46 | -9.97% |
| S3 | 110.18 | -18.33% |
HRI Dividend Payout History
| # | Ex-Date | Pay Date | Amount | Yield | |
|---|---|---|---|---|---|
| 1 | May 15, 2026 | May 29, 2026 | Jun 12, 2026 | $0.700 | 0.523% |
| 2 | Feb 04, 2026 | Feb 18, 2026 | Mar 04, 2026 | $0.700 | 0.388% |
| 3 | Dec 05, 2025 | Dec 15, 2025 | Dec 26, 2025 | $0.700 | 0.498% |
| 4 | Aug 22, 2025 | Aug 22, 2025 | Sep 05, 2025 | $0.700 | 0.630% |
| 5 | May 16, 2025 | May 30, 2025 | Jun 13, 2025 | $0.700 | 0.516% |
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