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Red day on Thursday for Herc Holdings Inc.
(Updated on Jul 02, 2026)

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Sell candidate since Jul 01, 2026 Loss -3.79%

The Herc Holdings Inc. stock price fell by -3.79% on the last day (Thursday, 2nd Jul 2026) from $140.23 to $134.91. It has now fallen 5 days in a row. During the last trading day the stock fluctuated 7.31% from a day low at $132.31 to a day high of $141.98. The price has fallen in 8 of the last 10 days and is down by -7.02% for this period. Volume has increased on the last day by 109 thousand shares but on falling prices. This may be an early warning and the risk will be increased slightly over the next couple of days. In total, 490 thousand shares were bought and sold for approximately $66.17 million.

Given the current short-term trend, the stock is expected to rise 41.41% during the next 3 months and, with a 90% probability hold a price between $190.77 and $229.25 at the end of this 3-month period.

HRI Signals & Forecast

There are few to no technical positive signals at the moment. The Herc Holdings Inc. stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. On corrections up, there will be some resistance from the lines at $144.61 and $140.43. A break-up above any of these levels will issue buy signals. A sell signal was issued from a pivot top point on Thursday, June 18, 2026, and so far it has fallen -13.03%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume rose on falling prices yesterday. This may be an early warning and the stock should be followed more closely.

Support, Risk & Stop-loss for Herc Holdings Inc. stock

Herc Holdings Inc. finds support from accumulated volume at $133.96 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $9.67 between high and low, or 7.31%. For the last week, the stock has had daily average volatility of 5.39%.

Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.

Trading Expectations (HRI) For The Upcoming Trading Day Of Monday 6th

For the upcoming trading day on Monday, 6th we expect Herc Holdings Inc. to open at $136.40, and during the day (based on 14 day Average True Range), to move between $130.79 and $139.03, which gives a possible trading interval of +/-$8.23 (+/-6.29%) up or down from last closing price. If Herc Holdings Inc. takes out the full calculated possible swing range there will be an estimated 6.29% move between the lowest and the highest trading price during the day.

Since the stock is closer to the support from accumulated volume at $133.96 (0.70%) than the resistance at $151.26 (12.12%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..

Is Herc Holdings Inc. stock A Buy?

The Herc Holdings Inc. stock holds several negative signals and despite the positive trend, we believe Herc Holdings Inc. will perform weakly in the next couple of days or weeks. Therefore, we hold a negative evaluation of this stock.

Current score: -3.651 Sell Candidate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on July 6, 2026 - $136.40 ( 1.10%).

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HRI Performance

Trading levels for HRI

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Fibonacci Support & Resistance Levels

Level Price
R3 146.07 8.27%
R2 142.38 5.53%
R1 140.09 3.84%
Price 134.91
S1 132.71 -1.63%
S2 130.42 -3.33%
S3 126.73 -6.06%

Accumulated Volume Support & Resistance Levels

Level Price
R3 155.12 14.98%
R2 153.00 13.41%
R1 151.26 12.12%
Price 134.91
S1 133.96 -0.704%
S2 121.46 -9.97%
S3 110.18 -18.33%

HRI Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 May 15, 2026 May 29, 2026 Jun 12, 2026 $0.700 0.523%
2 Feb 04, 2026 Feb 18, 2026 Mar 04, 2026 $0.700 0.388%
3 Dec 05, 2025 Dec 15, 2025 Dec 26, 2025 $0.700 0.498%
4 Aug 22, 2025 Aug 22, 2025 Sep 05, 2025 $0.700 0.630%
5 May 16, 2025 May 30, 2025 Jun 13, 2025 $0.700 0.516%

FAQ

What is the symbol for Herc Holdings Inc. Stock and on which exchange is it traded?
The symbol for Herc Holdings Inc. is HRI and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell Herc Holdings Inc. Stock?
The Herc Holdings Inc. stock holds several negative signals and despite the positive trend, we believe Herc Holdings Inc. will perform weakly in the next couple of days or weeks. Therefore, we hold a negative evaluation of this stock.

How to buy Herc Holdings Inc. Stock?
Herc Holdings Inc. Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Herc Holdings Inc. Stock.

What's the current price of Herc Holdings Inc. Stock?
As of the end of day on the Jul 02, 2026, the price of an Herc Holdings Inc. (HRI) share was $134.91.

What is the 52-week high and low for Herc Holdings Inc. Stock?
The 52-week high for Herc Holdings Inc. Stock is $187.20 and the 52-week low is $88.45.

What is the market capitalization of Herc Holdings Inc. Stock?
As of the Jul 02, 2026, the market capitalization of Herc Holdings Inc. is 4.505B.

When is the next earnings date for Herc Holdings Inc.?
The upcoming earnings date for Herc Holdings Inc. is Aug 04, 2026.
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ABOUT HERC HOLDINGS INC.
Herc Holdings
Herc Holdings Inc., through its subsidiaries, operates as an equipment rental supplier in the United States and internationally. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. The company also provides ProSolutions, an industry specific solution-based services, which include power generation, climate control, remediation and restoration, pump, trench shoring, and studio a...
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