- Consistently positive technical signals over the last month
- Trading above its 200-day moving average
- Pays a regular dividend of $0.08 per share
AMPLIFY ONLINE RETAIL AMPLIFY ONLINE ETF downgraded to Hold/Accumulate
(Updated on Jul 17, 2026)
The AMPLIFY ONLINE RETAIL AMPLIFY ONLINE ETF price fell by -1.62% on the last day (Friday, 17th Jul 2026) from $72.35 to $71.17. During the last trading day the ETF fluctuated 0.521% from a day low at $71.02 to a day high of $71.39. The price has risen in 6 of the last 10 days and is up by 0.81% over the past 2 weeks. Volume has increased on the last day by 21 thousand shares but on falling prices. This may be an early warning and the risk will be increased slightly over the next couple of days. In total, 24 thousand shares were bought and sold for approximately $1.70 million.
The ETF lies in the upper part of a wide and weak rising trend in the short term, and this may normally pose a very good selling opportunity for the short-term trader as reaction back towards the lower part of the trend can be expected. A break-up at the top trend line at $72.40 will firstly indicate a stronger rate of rising. Given the current short-term trend, the ETF is expected to rise 5.29% during the next 3 months and, with a 90% probability hold a price between $68.70 and $76.24 at the end of this 3-month period.
IBUY Signals & Forecast
There are mixed signals in the ETF today. A sell signal was issued from a pivot top point on Thursday, July 16, 2026, and so far it has fallen -1.62%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume rose on falling prices yesterday. This may be an early warning and the ETF should be followed more closely. The AMPLIFY ONLINE RETAIL AMPLIFY ONLINE ETF holds buy signals from both short and long-term Moving Averages giving a positive forecast for the ETF. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $71.14 and $68.70. A breakdown below any of these levels will issue sell signals. The ETF had a Golden Star Signal on Friday, June 12, 2026 in the short-term chart.
Golden Star Signal is when the short-term moving average, the long-term moving average, and price line meet in a special combination. This combination is very rare and often followed by long and strong gains for the ETF in question.
Golden Star
The ETF had a Golden Star Signal on Friday, June 12, 2026 in the short-term chart.Golden Star Signal is when the short-term moving average, the long-term moving average, and price line meet in a special combination. This combination is very rare and often followed by long and strong gains for the ETF in question.
Support, Risk & Stop-loss for AMPLIFY ONLINE RETAIL AMPLIFY ONLINE ETF
AMPLIFY ONLINE RETAIL AMPLIFY ONLINE finds support from accumulated volume at $69.58 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.
This ETF is usually traded at a good volume, and with minor daily changes, the risk is considered to be low. During the last day, the ETF moved $0.370 (0.521%) between high and low. For the last week, the ETF has had daily average volatility of 0.97%.
Our recommended stop-loss: $68.72 (-3.44%) (This ETF has low daily movements and this gives low risk. There is a sell signal from a pivot top found 1 day ago.)
Trading Expectations (IBUY) For The Upcoming Trading Day Of Monday 20th
For the upcoming trading day on Monday, 20th we expect AMPLIFY ONLINE RETAIL ETF AMPLIFY ONLINE RETAIL ETF to open at $71.19, and during the day (based on 14 day Average True Range), to move between $70.58 and $71.76, which gives a possible trading interval of +/-$1.18 (+/-1.67%) up or down from last closing price. If AMPLIFY ONLINE RETAIL ETF AMPLIFY ONLINE RETAIL ETF takes out the full calculated possible swing range there will be an estimated 1.67% move between the lowest and the highest trading price during the day.
Since the stock is closer to the resistance from accumulated volume at $72.33 (1.63%) than the support at $69.58 (2.23%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.
Is AMPLIFY ONLINE RETAIL ETF AMPLIFY ONLINE RETAIL ETF ETF A Buy?
AMPLIFY ONLINE RETAIL AMPLIFY ONLINE holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this ETF since the last evaluation from a Buy to a Hold candidate.
Current score:
0.011
Hold/Accumulate
Downgraded
Predicted Fair Opening Price
Predicted fair opening price on July 20, 2026 - $71.19 ( 0.0281%).
Want to trade but not sure how?
Our step-by-step guide can help.
Skip the guide? Open account with our trusted broker* 
*Your capital is at risk
IBUY Performance
Trading levels for IBUY
Fibonacci Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 71.56 | 0.548% |
| R2 | 71.42 | 0.349% |
| R1 | 71.33 | 0.227% |
| Price | 71.17 | |
| S1 | 71.05 | -0.170% |
| S2 | 70.96 | -0.293% |
| S3 | 70.82 | -0.492% |
Accumulated Volume Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 0 | - |
| R2 | 72.35 | 1.65% |
| R1 | 72.33 | 1.63% |
| Price | 71.17 | |
| S1 | 69.58 | -2.23% |
| S2 | 68.53 | -3.71% |
| S3 | 67.10 | -5.72% |
IBUY Dividend Payout History
| # | Ex-Date | Pay Date | Amount | Yield | |
|---|---|---|---|---|---|
| 1 | Dec 30, 2025 | Dec 30, 2025 | Dec 31, 2025 | $0.0788 | 0.106% |
| 2 | Dec 29, 2020 | Dec 29, 2020 | Dec 31, 2020 | $0.616 | 0.539% |
| 3 | Dec 30, 2019 | Dec 30, 2019 | Jan 02, 2020 | $0.149 | 0.287% |
FAQ
Click here for our free guide on how to buy AMPLIFY ONLINE RETAIL ETF AMPLIFY ONLINE RETAIL ETF ETF.
Buy IBUY