Should you buy LUV stock?

Last updated:

Based on market data through , StockInvest.us rates Southwest Airlines Company (LUV) as a Sell Candidate with a technical score of -2.13 on its -10 to +10 scale. The rating is unchanged from the previous daily evaluation.

  • Sell signal since
  • Price since signal Down 4.35%
  • 3-month trend forecast Up 18.60%
  • Sell Candidate -2.13
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Some Reasons Why To Add LUV:
  • Beat earnings estimates in all of the last 4 quarters
  • Excellent financial health (Piotroski 8/9)
  • Bullish trend confirmed on both short and long timeframes
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Red day on Monday for Southwest Airlines Company
(Market data through Aug 10, 2026)

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Sell candidate since Aug 06, 2026 Loss -4.35%

The Southwest Airlines Company stock price fell by -4.57% on the last day (Monday, 10th Aug 2026) from $47.05 to $44.90. During the last trading day the stock fluctuated 3.72% from a day low at $44.78 to a day high of $46.45. The price has risen in 6 of the last 10 days but is still down by -1.06% for this period. Volume has increased on the last day by 2 million shares but on falling prices. This may be an early warning and the risk will be increased slightly over the next couple of days. In total, 5 million shares were bought and sold for approximately $240.25 million.

Given the current short-term trend, the stock is expected to rise 18.60% during the next 3 months and, with a 90% probability hold a price between $53.25 and $67.04 at the end of this 3-month period.

LUV Signals & Forecast

Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. The Southwest Airlines Company stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. Also, there is a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections up, there will be some resistance from the lines at $46.92 and $48.29. A break-up above any of these levels will issue buy signals. A sell signal was issued from a pivot top point on Thursday, June 25, 2026, and so far it has fallen -13.80%. Further fall is indicated until a new bottom pivot has been found. Volume rose on falling prices yesterday. This may be an early warning and the stock should be followed more closely.

Support, Risk & Stop-loss for Southwest Airlines Company stock

Southwest Airlines Company finds support from accumulated volume at $44.71 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $1.67 between high and low, or 3.72%. For the last week, the stock has had daily average volatility of 3.07%.

Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.

Trading Expectations (LUV) For The Upcoming Trading Day Of Tuesday 11th

For the upcoming trading day on Tuesday, 11th we expect Southwest Airlines Company to open at $45.38, and during the day (based on 14 day Average True Range), to move between $44.03 and $45.77, which gives a possible trading interval of +/-$1.73 (+/-3.94%) up or down from last closing price. If Southwest Airlines Company takes out the full calculated possible swing range there will be an estimated 3.94% move between the lowest and the highest trading price during the day.

Since the stock is closer to the support from accumulated volume at $44.71 (0.42%) than the resistance at $47.43 (5.63%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..

Dividend Warning For LUV

Dividend coming up for LUV: Ex-dividend date (Thursday 3rd September, 2026) is 22 days away. The dividend is $0.180.

Is Southwest Airlines Company stock A Buy?

The Southwest Airlines Company stock holds several negative signals and despite the positive trend, we believe Southwest Airlines Company will perform weakly in the next couple of days or weeks. Therefore, we hold a negative evaluation of this stock.

Current score: -2.125 Sell Candidate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on August 11, 2026 - $45.38 ( 1.06%).

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LUV Performance

Trading levels for LUV

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Fibonacci Support & Resistance Levels

Level Price
R3 47.04 4.77%
R2 46.40 3.35%
R1 46.01 2.47%
Price 44.90
S1 44.74 -0.359%
S2 44.35 -1.23%
S3 43.71 -2.65%

Accumulated Volume Support & Resistance Levels

Level Price
R3 50.94 13.45%
R2 47.97 6.84%
R1 47.43 5.63%
Price 44.90
S1 44.71 -0.423%
S2 43.68 -2.72%
S3 43.31 -3.54%

LUV Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Jul 30, 2026 Sep 03, 2026 Sep 24, 2026 $0.180 0.382%
2 May 07, 2026 Jun 11, 2026 Jul 02, 2026 $0.180 0.450%
3 Feb 05, 2026 Mar 12, 2026 Apr 02, 2026 $0.180 0.337%
4 Dec 26, 2025 Dec 26, 2025 Jan 16, 2026 $0.180 0.549%
5 Sep 03, 2025 Sep 03, 2025 Sep 24, 2025 $0.180 0.605%

FAQ

What is the symbol for Southwest Airlines Company Stock and on which exchange is it traded?
The symbol for Southwest Airlines Company is LUV and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell Southwest Airlines Company Stock?
Based on market data through Aug 10, 2026, StockInvest.us rates Southwest Airlines Company (LUV) as a Sell Candidate with a technical score of -2.13 on its -10 to +10 scale. The rating is unchanged from the previous daily evaluation. Since the Sell signal began on Aug 06, 2026, the price has fallen 4.35%. The current 3-month trend forecast projects a rise of 18.60%.

How to buy Southwest Airlines Company Stock?
Southwest Airlines Company Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Southwest Airlines Company Stock.

What's the current price of Southwest Airlines Company Stock?
As of the end of day on the Aug 10, 2026, the price of an Southwest Airlines Company (LUV) share was $44.90.

What is the 52-week high and low for Southwest Airlines Company Stock?
The 52-week high for Southwest Airlines Company Stock is $55.11 and the 52-week low is $28.97.

What is the market capitalization of Southwest Airlines Company Stock?
As of the Aug 10, 2026, the market capitalization of Southwest Airlines Company is 21.965B.

When is the next earnings date for Southwest Airlines Company?
The upcoming earnings date for Southwest Airlines Company is Oct 21, 2026.
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