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ServiceNow Inc stock upgraded from Sell Candidate to Hold/Accumulate after Friday trading session
(Updated on Jul 17, 2026)

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Hold candidate since Jul 17, 2026

The ServiceNow Inc stock price fell by -0.740% on the last day (Friday, 17th Jul 2026) from $104.01 to $103.24. It has now fallen 4 days in a row. During the last trading day the stock fluctuated 4.30% from a day low at $101.47 to a day high of $105.83. The price has fallen in 6 of the last 10 days and is down by -2.9% for this period. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -5 million shares and in total, 13 million shares were bought and sold for approximately $1.34 billion.

The stock lies in the middle of a very wide and strong rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 11.22% during the next 3 months and, with a 90% probability hold a price between $103.52 and $159.54 at the end of this 3-month period.

NOW Signals & Forecast

There are mixed signals in the stock today. The ServiceNow Inc stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. Also, there is a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections up, there will be some resistance from the lines at $106.38 and $106.51. A break-up above any of these levels will issue buy signals. Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements. A buy signal was issued from a pivot bottom point on Thursday, June 25, 2026, and so far it has risen 15.33%. Further rise is indicated until a new top pivot has been found. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD).

Support, Risk & Stop-loss for ServiceNow Inc stock

ServiceNow Inc finds support from accumulated volume at $101.83 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock may move much during the day (volatility) and with a large prediction interval from the Bollinger Band this stock is considered to be "high risk". During the last day, the stock moved $4.36 between high and low, or 4.30%. For the last week, the stock has had daily average volatility of 5.07%.

Our recommended stop-loss: $98.79 (-4.31%) (This stock has high daily movements and this gives high risk. There is a buy signal from a pivot bottom found 15 days ago.)

Trading Expectations (NOW) For The Upcoming Trading Day Of Monday 20th

For the upcoming trading day on Monday, 20th we expect ServiceNow Inc to open at $103.51, and during the day (based on 14 day Average True Range), to move between $100.22 and $106.26, which gives a possible trading interval of +/-$6.03 (+/-6.02%) up or down from last closing price. If ServiceNow Inc takes out the full calculated possible swing range there will be an estimated 6.02% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $103.42 (0.17%) than the support at $101.83 (1.37%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Earnings coming up

ServiceNow Inc will release earnings AMC on Wednesday, July 22, 2026.The consensus among the analysts for the expected earnings (EPS) is $0.86. We will update the financials statements for ServiceNow Inc, that can be found here as soon as the records are public. Our systems has calculated a possible swing of +/- 3.49% in the first trading day after earnings release.

Is ServiceNow Inc stock A Buy?

ServiceNow Inc holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. We have upgraded our analysis conclusion for this stock since the last evaluation from a Sell to a Hold candidate.

Current score: -0.993 Hold/Accumulate Upgraded

Predicted Fair Opening Price

Predicted fair opening price on July 20, 2026 - $103.51 ( 0.265%).

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NOW Performance

Trading levels for NOW

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Fibonacci Support & Resistance Levels

Level Price
R3 107.87 4.49%
R2 106.21 2.87%
R1 105.18 1.88%
Price 103.24
S1 101.85 -1.35%
S2 100.82 -2.35%
S3 99.15 -3.96%

Accumulated Volume Support & Resistance Levels

Level Price
R3 127.65 23.64%
R2 124.37 20.47%
R1 103.42 0.174%
Price 103.24
S1 101.83 -1.37%
S2 90.17 -12.66%
S3 84.78 -17.88%

FAQ

What is the symbol for ServiceNow Inc Stock and on which exchange is it traded?
The symbol for ServiceNow Inc is NOW and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell ServiceNow Inc Stock?
ServiceNow Inc holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development. We have upgraded our analysis conclusion for this stock since the last evaluation from a Sell to a Hold candidate.

How to buy ServiceNow Inc Stock?
ServiceNow Inc Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy ServiceNow Inc Stock.

What's the current price of ServiceNow Inc Stock?
As of the end of day on the Jul 17, 2026, the price of an ServiceNow Inc (NOW) share was $103.24.

What is the 52-week high and low for ServiceNow Inc Stock?
The 52-week high for ServiceNow Inc Stock is $210.20 and the 52-week low is $81.24.

What is the market capitalization of ServiceNow Inc Stock?
As of the Jul 17, 2026, the market capitalization of ServiceNow Inc is 106.472B.

When is the next earnings date for ServiceNow Inc?
The upcoming earnings date for ServiceNow Inc is Jul 22, 2026.
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ABOUT SERVICENOW INC
ServiceNow
ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development ...
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