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Prada S.p.A. stock downgraded to Buy Candidate
(Updated on Jul 17, 2026)

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Buy or Hold candidate since Jun 30, 2026 Gain 2.96%

The Prada S.p.A. stock price fell by -0.301% on the last day (Friday, 17th Jul 2026) from $10.37 to $10.34. During the last trading day the stock fluctuated 1.46% from a day low at $10.19 to a day high of $10.34. The price has risen in 8 of the last 10 days and is up by 6.15% over the past 2 weeks. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -9 thousand shares and in total, 4 thousand shares were bought and sold for approximately $39.68 thousand.

The stock lies in the middle of a wide and weak rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 9.23% during the next 3 months and, with a 90% probability hold a price between $10.36 and $11.82 at the end of this 3-month period.

PRDSY Signals & Forecast

The Prada S.p.A. stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $10.27 and $9.86. A breakdown below any of these levels will issue sell signals. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. A sell signal was issued from a pivot top point on Thursday, July 16, 2026, and so far it has fallen -0.301%. Further fall is indicated until a new bottom pivot has been found. Volume fell along with the price during the last trading day which is technical positive. One should, however, note that this stock may have low liquidity in periods, which increases the general risk. The very low volume increases the risk and reduces the other technical signals issued.

Support, Risk & Stop-loss for Prada S.p.A. stock

Prada S.p.A. finds support from accumulated volume at $9.91 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day, but be aware of low or falling volume as this increases the risk. During the last day, the stock moved $0.149 between high and low, or 1.46%. For the last week the stock has had daily average volatility of 0.82%.

Our recommended stop-loss: $9.97 (-3.61%) (This stock has medium daily movements and this gives medium risk. There is a sell signal from a pivot top found 1 day ago.)

Trading Expectations (PRDSY) For The Upcoming Trading Day Of Monday 20th

For the upcoming trading day on Monday, 20th we expect Prada S.p.A. to open at $10.29, and during the day (based on 14 day Average True Range), to move between $10.21 and $10.46, which gives a possible trading interval of +/-$0.250 (+/-2.45%) up or down from last closing price. If Prada S.p.A. takes out the full calculated possible swing range there will be an estimated 2.45% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $10.37 (0.30%) than the support at $9.91 (4.15%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Prada S.p.A. stock A Buy?

Several short-term signals, along with a general good trend, are positive and we conclude that the current level may hold a buying opportunity as there is a fair chance for Prada S.p.A. stock to perform well in the short-term. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Strong Buy to a Buy candidate.

Current score: 1.788 Buy Candidate Downgraded

Predicted Fair Opening Price

Predicted fair opening price on July 20, 2026 - $10.29 ( 0.479%).

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PRDSY Performance

Trading levels for PRDSY

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Fibonacci Support & Resistance Levels

Level Price
R3 10.44 0.96%
R2 10.38 0.409%
R1 10.35 0.0700%
Price 10.34
S1 10.23 -1.03%
S2 10.20 -1.37%
S3 10.14 -1.92%

Accumulated Volume Support & Resistance Levels

Level Price
R3 0 -
R2 10.49 1.47%
R1 10.37 0.302%
Price 10.34
S1 9.91 -4.15%
S2 9.90 -4.24%
S3 9.21 -10.94%

PRDSY Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 May 07, 2026 May 07, 2026 Jun 03, 2026 $0.214 2.21%
2 May 07, 2025 May 07, 2025 May 07, 2025 $0.206 1.61%
3 May 02, 2024 May 02, 2024 May 02, 2024 $0.190 1.17%
4 Apr 29, 2024 Apr 29, 2024 Apr 29, 2024 $0.190 1.17%
5 Aug 01, 2023 May 03, 2023 Jun 05, 2023 $0.233 1.71%

FAQ

What is the symbol for Prada S.p.A. Stock and on which exchange is it traded?
The symbol for Prada S.p.A. is PRDSY and it is traded on the PINK (Pink Sheets).

Should I buy or sell Prada S.p.A. Stock?
Several short-term signals, along with a general good trend, are positive and we conclude that the current level may hold a buying opportunity as there is a fair chance for Prada S.p.A. stock to perform well in the short-term. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Strong Buy to a Buy candidate.

How to buy Prada S.p.A. Stock?
Prada S.p.A. Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Prada S.p.A. Stock.

What's the current price of Prada S.p.A. Stock?
As of the end of day on the Jul 17, 2026, the price of an Prada S.p.A. (PRDSY) share was $10.34.

What is the 52-week high and low for Prada S.p.A. Stock?
The 52-week high for Prada S.p.A. Stock is $12.96 and the 52-week low is $8.90.

What is the market capitalization of Prada S.p.A. Stock?
As of the Jul 17, 2026, the market capitalization of Prada S.p.A. is 13.228B.

When is the next earnings date for Prada S.p.A.?
The upcoming earnings date for Prada S.p.A. is Jul 30, 2026.
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ABOUT PRADA S.P.A.
Prada S.p.A
Prada S.p.A., together with its subsidiaries, designs, produces, and distributes leather goods, handbags, footwear, apparel, and accessories in Europe, the Americas, the Asia Pacific, Japan, the Middle East, and Africa. It offers its products under the Prada, Miu Miu, Church's, and Car Shoe brands. The company also provides eyewear and fragrances under licensing agreements, as well as operates in the food sector under the Marchesi 1824 brand. As ...
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