Rocky Brands Stock Forecast

Buy or Hold candidate since Jul 20, 2026 Loss -1.49%

The Rocky Brands stock price gained 0.673% on the last trading day (Friday, 24th Jul 2026), rising from $40.10 to $40.37. During the last trading day the stock fluctuated 2.74% from a day low at $39.77 to a day high of $40.86. The price has risen in 6 of the last 10 days and is up by 0.52% over the past 2 weeks. Volume fell on the last day by -16 thousand shares and in total, 36 thousand shares were bought and sold for approximately $1.45 million. You should take into consideration that falling volume on higher prices causes divergence and may be an early warning about possible changes over the next couple of days.

The stock lies in the middle of a wide and strong rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 14.32% during the next 3 months and, with a 90% probability hold a price between $42.72 and $49.45 at the end of this 3-month period.

RCKY Signals & Forecast

The Rocky Brands stock holds a sell signal from the short-term Moving Average; at the same time, however, there is a buy signal from the long-term average. Since the short-term average is above the long-term average there is a general buy signal in the stock giving a positive forecast for the stock. On further gains, the stock will meet resistance from the short-term Moving Average at approximately $40.83. On a fall, the stock will find some support from the long-term average at approximately $40.14. A break-up through the short-term average will send a buy signal, whereas a breakdown through the long-term average will send a sell signal. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. A sell signal was issued from a pivot top point on Wednesday, July 01, 2026, and so far it has fallen -3.51%. Further fall is indicated until a new bottom pivot has been found. Volume fell during the last trading day while the price increased. This causes a divergence and may be considered as an early warning, but it may also not.

Support, Risk & Stop-loss for Rocky Brands stock

On the downside, the stock finds support just below today's level from accumulated volume at $36.29 and $36.21. There is a natural risk involved when a stock is testing a support level, since if this is broken, the stock then may fall to the next support level. In this case, Rocky Brands finds support just below today's level at $36.29. If this is broken, then the next support from accumulated volume will be at $36.21 and $33.72.

In general the stock tends to have controlled movements and therefore the general risk is considered low. However, be aware of low or falling volume and make sure to keep an eye on the stock. During the last day, the stock moved $1.09 between high and low, or 2.74%. For the last week the stock has had daily average volatility of 2.94%.

Our recommended stop-loss: $38.88 (-3.68%) (This stock has low daily movements and this gives low risk. There is a sell signal from a pivot top found 16 days ago.)

Trading Expectations (RCKY) For The Upcoming Trading Day Of Monday 27th

For the upcoming trading day on Monday, 27th we expect Rocky Brands to open at $40.33, and during the day (based on 14 day Average True Range), to move between $39.66 and $41.08, which gives a possible trading interval of +/-$1.42 (+/-3.59%) up or down from last closing price. If Rocky Brands takes out the full calculated possible swing range there will be an estimated 3.59% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $40.98 (1.51%) than the support at $36.29 (10.11%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Rocky Brands stock A Buy?

Rocky Brands holds several positive signals, but we still don't find these to be enough for a buy candidate. At the current level, it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development.

Current score: 0.255 Hold/Accumulate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on July 27, 2026 - $40.33 ( 0.0908%).

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