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Is Shiseido Company, Ltd. stock still a buy after falling -6.76% on Friday?
(Updated on Jul 31, 2026)

Sell candidate since Jul 31, 2026

The Shiseido Company, Ltd. stock price fell by -6.76% on the last day (Friday, 31st Jul 2026) from $21.16 to $19.73. During the last trading day the stock fluctuated 0.88% from a day low at $19.62 to a day high of $19.79. The price has been going up and down for this period, and there has been a 4.34% gain for the last 2 weeks. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -110 shares and in total, 890 shares were bought and sold for approximately $17.56 thousand.

The stock lies in the middle of a very wide and falling trend in the short term and further fall within the trend is signaled. Given the current short-term trend, the stock is expected to fall -2.19% during the next 3 months and, with a 90% probability hold a price between $14.65 and $20.84 at the end of this 3-month period.

SSDOY Signals & Forecast

The Shiseido Company, Ltd. stock holds a sell signal from the short-term Moving Average; at the same time, however, there is a buy signal from the long-term average. Since the short-term average is above the long-term average there is a general buy signal in the stock giving a positive forecast for the stock. On further gains, the stock will meet resistance from the short-term Moving Average at approximately $19.97. On a fall, the stock will find some support from the long-term average at approximately $17.60. A break-up through the short-term average will send a buy signal, whereas a breakdown through the long-term average will send a sell signal. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. A sell signal was issued from a pivot top point on Wednesday, July 29, 2026, and so far it has fallen -7.46%. Further fall is indicated until a new bottom pivot has been found. Volume fell along with the price during the last trading day which is technical positive. One should, however, note that this stock may have low liquidity in periods, which increases the general risk. The very low volume increases the risk and reduces the other technical signals issued.

Support, Risk & Stop-loss for Shiseido Company, Ltd. stock

On the downside, the stock finds support just below today's level from accumulated volume at $16.85 and $16.60. There is a natural risk involved when a stock is testing a support level, since if this is broken, the stock then may fall to the next support level. In this case, Shiseido Company, Ltd. finds support just below today's level at $16.85. If this is broken, then the next support from accumulated volume will be at $16.60 and $16.45.

This stock may move much during the day (volatility) and with periodic low trading volume this stock is considered to be "high risk". During the last day, the stock moved $0.172 between high and low, or 0.88%. For the last week the stock has had daily average volatility of 1.86%.

Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.

Trading Expectations (SSDOY) For The Upcoming Trading Day Of Monday 3rd

For the upcoming trading day on Monday, 3rd we expect Shiseido Company, Ltd. to open at $19.71, and during the day (based on 14 day Average True Range), to move between $19.37 and $20.09, which gives a possible trading interval of +/-$0.712 (+/-3.68%) up or down from last closing price. If Shiseido Company, Ltd. takes out the full calculated possible swing range there will be an estimated 3.68% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $20.02 (1.44%) than the support at $16.85 (14.61%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Earnings coming up

Shiseido Company, Ltd. will release earnings on Wednesday, August 05, 2026.The consensus among the analysts for the expected earnings (EPS) is $0.214. We will update the financials statements for Shiseido Company, Ltd., that can be found here as soon as the records are public. Our systems has calculated a possible swing of +/- 3.47% in the first trading day after earnings release.

Is Shiseido Company, Ltd. stock A Buy?

Shiseido Company, Ltd. holds several negative signals and we believe that it will still perform weakly in the next couple of days or weeks. We, therefore, hold a negative evaluation of this stock. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Buy to a Sell candidate.

Current score: -1.146 Sell Candidate Downgraded

Predicted Fair Opening Price

Predicted fair opening price on August 3, 2026 - $19.71 ( 0.0811%).

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SSDOY Performance

Trading levels for SSDOY

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Fibonacci Support & Resistance Levels

Level Price
R3 19.89 0.791%
R2 19.82 0.458%
R1 19.78 0.252%
Price 19.73
S1 19.65 -0.414%
S2 19.61 -0.620%
S3 19.54 -0.95%

Accumulated Volume Support & Resistance Levels

Level Price
R3 21.15 7.20%
R2 21.09 6.89%
R1 20.02 1.44%
Price 19.73
S1 16.85 -14.61%
S2 16.60 -15.86%
S3 16.45 -16.62%

SSDOY Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Jun 30, 2026 Jun 30, 2026 Sep 04, 2026 $0.206 0.97%
2 Jun 29, 2026 Jun 29, 2026 Sep 04, 2026 $0.190 0.97%
3 Dec 11, 2025 Dec 31, 2025 Apr 06, 2026 $0.125 0.579%
4 Dec 29, 2025 Dec 29, 2025 Dec 29, 2025 $0.103 0.686%
5 Jun 13, 2025 Jun 30, 2025 Sep 15, 2025 $0.0869 0.536%

FAQ

What is the symbol for Shiseido Company, Ltd. Stock and on which exchange is it traded?
The symbol for Shiseido Company, Ltd. is SSDOY and it is traded on the PINK (Pink Sheets).

Should I buy or sell Shiseido Company, Ltd. Stock?
Shiseido Company, Ltd. holds several negative signals and we believe that it will still perform weakly in the next couple of days or weeks. We, therefore, hold a negative evaluation of this stock. Due to some small weaknesses in the technical picture we have downgraded our analysis conclusion for this stock since the last evaluation from a Buy to a Sell candidate.

How to buy Shiseido Company, Ltd. Stock?
Shiseido Company, Ltd. Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Shiseido Company, Ltd. Stock.

What's the current price of Shiseido Company, Ltd. Stock?
As of the end of day on the Jul 31, 2026, the price of an Shiseido Company, Ltd. (SSDOY) share was $19.73.

What is the 52-week high and low for Shiseido Company, Ltd. Stock?
The 52-week high for Shiseido Company, Ltd. Stock is $22.32 and the 52-week low is $13.60.

What is the market capitalization of Shiseido Company, Ltd. Stock?
As of the Jul 31, 2026, the market capitalization of Shiseido Company, Ltd. is 7.884B.

When is the next earnings date for Shiseido Company, Ltd.?
The upcoming earnings date for Shiseido Company, Ltd. is Aug 05, 2026.
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