- Beat earnings estimates in all of the last 4 quarters
- Strong return on equity of 53.3%
- Low bankruptcy risk (Altman Z-Score: 7.98)
Williams-Sonoma Inc stock upgraded to Buy Candidate
(Updated on Jul 22, 2026)
The Williams-Sonoma Inc stock price gained 0.547% on the last trading day (Wednesday, 22nd Jul 2026), rising from $221.13 to $222.34. During the last trading day the stock fluctuated 1.34% from a day low at $220.09 to a day high of $223.05. The price has risen in 7 of the last 10 days and is up by 1.84% over the past 2 weeks. Volume fell on the last day by -31 thousand shares and in total, 533 thousand shares were bought and sold for approximately $118.43 million. You should take into consideration that falling volume on higher prices causes divergence and may be an early warning about possible changes over the next couple of days.
The stock lies in the middle of a wide and strong rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 30.88% during the next 3 months and, with a 90% probability hold a price between $278.87 and $337.70 at the end of this 3-month period.
WSM Signals & Forecast
A sell signal was issued from a pivot top point on Thursday, June 25, 2026, and so far it has fallen -7.38%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Some positive signals were issued as well, and these may have some influence on the near short-term development. The Williams-Sonoma Inc stock holds a sell signal from the short-term Moving Average; at the same time, however, there is a buy signal from the long-term average. Since the short-term average is above the long-term average there is a general buy signal in the stock giving a positive forecast for the stock. On further gains, the stock will meet resistance from the short-term Moving Average at approximately $223.83. On a fall, the stock will find some support from the long-term average at approximately $222.08. A break-up through the short-term average will send a buy signal, whereas a breakdown through the long-term average will send a sell signal. Volume fell during the last trading day despite gaining prices. This causes a divergence between volume and price and it may be an early warning. The stock should be watched closely.
Support, Risk & Stop-loss for Williams-Sonoma Inc stock
Williams-Sonoma Inc finds support from accumulated volume at $221.15 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.
This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $2.96 between high and low, or 1.34%. For the last week, the stock has had daily average volatility of 3.13%.
Our recommended stop-loss: $213.55 (-3.96%) (This stock has medium daily movements and this gives medium risk. There is a sell signal from a pivot top found 18 days ago.)
Trading Expectations (WSM) For The Upcoming Trading Day Of Thursday 23rd
For the upcoming trading day on Thursday, 23rd we expect Williams-Sonoma Inc to open at $221.83, and during the day (based on 14 day Average True Range), to move between $218.93 and $225.75, which gives a possible trading interval of +/-$6.82 (+/-3.11%) up or down from last closing price. If Williams-Sonoma Inc takes out the full calculated possible swing range there will be an estimated 3.11% move between the lowest and the highest trading price during the day.
Since the stock is closer to the support from accumulated volume at $221.15 (0.54%) than the resistance at $223.54 (0.54%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..
Is Williams-Sonoma Inc stock A Buy?
Several of the signals/indicators are negative, and we believe that this will affect on the development for the next days and maybe possible weeks. However, over time, we think that today's level holds a possible buying opportunity and that the price will be higher during or at the end of this 3-month period. We have upgraded our analysis conclusion for this stock since the last evaluation from a Sell to a Buy candidate.
Current score:
2.397
Buy Candidate
Upgraded
Predicted Fair Opening Price
Predicted fair opening price on July 23, 2026 - $221.83 ( 0.231%).
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WSM Performance
Trading levels for WSM
Fibonacci Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 224.79 | 1.10% |
| R2 | 223.66 | 0.592% |
| R1 | 222.96 | 0.278% |
| Price | 222.34 | |
| S1 | 220.70 | -0.739% |
| S2 | 220.00 | -1.05% |
| S3 | 218.87 | -1.56% |
Accumulated Volume Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 228.15 | 2.61% |
| R2 | 226.92 | 2.06% |
| R1 | 223.54 | 0.540% |
| Price | 222.34 | |
| S1 | 221.15 | -0.535% |
| S2 | 191.94 | -13.67% |
| S3 | 180.25 | -18.93% |
WSM Dividend Payout History
| # | Ex-Date | Pay Date | Amount | Yield | |
|---|---|---|---|---|---|
| 1 | Jun 11, 2026 | Jul 17, 2026 | Aug 21, 2026 | $0.760 | 0.340% |
| 2 | Apr 17, 2026 | Apr 17, 2026 | May 22, 2026 | $0.760 | 0.416% |
| 3 | Jan 16, 2026 | Jan 16, 2026 | Feb 20, 2026 | $0.660 | 0.346% |
| 4 | Sep 18, 2025 | Oct 17, 2025 | Nov 21, 2025 | $0.660 | 0.336% |
| 5 | Jul 18, 2025 | Jul 18, 2025 | Aug 22, 2025 | $0.660 | 0.421% |
FAQ
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