- Beat earnings estimates in all of the last 4 quarters
- Strong return on equity of 53.3%
- Low bankruptcy risk (Altman Z-Score: 8.35)
Williams-Sonoma Inc stock price ended at $228.15 on Wednesday, after losing 2.12%
(Updated on Jul 01, 2026)
The Williams-Sonoma Inc stock price fell by -2.12% on the last day (Wednesday, 1st Jul 2026) from $233.10 to $228.15. During the last trading day the stock fluctuated 3.28% from a day low at $228.00 to a day high of $235.47. The price has been going up and down for this period, and there has been a 0.43% gain for the last 2 weeks. Volume has increased on the last day by 545 thousand shares but on falling prices. This may be an early warning and the risk will be increased slightly over the next couple of days. In total, 1 million shares were bought and sold for approximately $299.91 million.
The stock lies in the middle of a very wide and strong rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 25.53% during the next 3 months and, with a 90% probability hold a price between $242.90 and $305.42 at the end of this 3-month period.
WSM Signals & Forecast
The Williams-Sonoma Inc stock holds a sell signal from the short-term Moving Average; at the same time, however, there is a buy signal from the long-term average. Since the short-term average is above the long-term average there is a general buy signal in the stock giving a positive forecast for the stock. On further gains, the stock will meet resistance from the short-term Moving Average at approximately $234.60. On a fall, the stock will find some support from the long-term average at approximately $207.54. A break-up through the short-term average will send a buy signal, whereas a breakdown through the long-term average will send a sell signal. Some negative signals were issued as well, and these may have some influence on the near short-term development. A sell signal was issued from a pivot top point on Thursday, June 25, 2026, and so far it has fallen -4.96%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume rose on falling prices yesterday. This may be an early warning and the stock should be followed more closely.
Support, Risk & Stop-loss for Williams-Sonoma Inc stock
Williams-Sonoma Inc finds support from accumulated volume at $226.92 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.
This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $7.47 between high and low, or 3.28%. For the last week, the stock has had daily average volatility of 2.84%.
Our recommended stop-loss: $218.46 (-4.25%) (This stock has medium daily movements and this gives medium risk. There is a sell signal from a pivot top found 4 days ago.)
Trading Expectations (WSM) For The Upcoming Trading Day Of Thursday 2nd
For the upcoming trading day on Thursday, 2nd we expect Williams-Sonoma Inc to open at $230.54, and during the day (based on 14 day Average True Range), to move between $224.33 and $231.97, which gives a possible trading interval of +/-$7.63 (+/-3.40%) up or down from last closing price. If Williams-Sonoma Inc takes out the full calculated possible swing range there will be an estimated 3.40% move between the lowest and the highest trading price during the day.
Since the stock is closer to the support from accumulated volume at $226.92 (0.54%) than the resistance at $233.10 (2.17%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..
Dividend Warning For WSM
Dividend coming up for WSM: Ex-dividend date (Friday 17th July, 2026) is 14 days away. The dividend is $0.760.Is Williams-Sonoma Inc stock A Buy?
Williams-Sonoma Inc holds several negative signals and this should be a sell candidate, but due to the general chance for a turnaround situation it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development.
Current score:
-0.365
Hold/Accumulate
Unchanged
Predicted Fair Opening Price
Predicted fair opening price on July 2, 2026 - $230.54 ( 1.05%).
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WSM Performance
Trading levels for WSM
Fibonacci Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 238.01 | 4.32% |
| R2 | 235.16 | 3.07% |
| R1 | 233.39 | 2.30% |
| Price | 228.15 | |
| S1 | 227.69 | -0.203% |
| S2 | 225.92 | -0.98% |
| S3 | 223.07 | -2.23% |
Accumulated Volume Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 240.06 | 5.22% |
| R2 | 235.66 | 3.29% |
| R1 | 233.10 | 2.17% |
| Price | 228.15 | |
| S1 | 226.92 | -0.539% |
| S2 | 191.94 | -15.87% |
| S3 | 180.25 | -20.99% |
WSM Dividend Payout History
| # | Ex-Date | Pay Date | Amount | Yield | |
|---|---|---|---|---|---|
| 1 | Jun 11, 2026 | Jul 17, 2026 | Aug 21, 2026 | $0.760 | 0.340% |
| 2 | Apr 17, 2026 | Apr 17, 2026 | May 22, 2026 | $0.760 | 0.416% |
| 3 | Jan 16, 2026 | Jan 16, 2026 | Feb 20, 2026 | $0.660 | 0.346% |
| 4 | Sep 18, 2025 | Oct 17, 2025 | Nov 21, 2025 | $0.660 | 0.336% |
| 5 | Jul 18, 2025 | Jul 18, 2025 | Aug 22, 2025 | $0.660 | 0.421% |
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