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  • Beat earnings estimates in all of the last 4 quarters
  • Strong return on equity of 53.3%
  • Low bankruptcy risk (Altman Z-Score: 8.35)
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Williams-Sonoma Inc stock price ended at $228.15 on Wednesday, after losing 2.12%
(Updated on Jul 01, 2026)

Buy or Hold candidate since Jun 09, 2026 Gain 7.03%

The Williams-Sonoma Inc stock price fell by -2.12% on the last day (Wednesday, 1st Jul 2026) from $233.10 to $228.15. During the last trading day the stock fluctuated 3.28% from a day low at $228.00 to a day high of $235.47. The price has been going up and down for this period, and there has been a 0.43% gain for the last 2 weeks. Volume has increased on the last day by 545 thousand shares but on falling prices. This may be an early warning and the risk will be increased slightly over the next couple of days. In total, 1 million shares were bought and sold for approximately $299.91 million.

The stock lies in the middle of a very wide and strong rising trend in the short term and a further rise within the trend is signaled. Given the current short-term trend, the stock is expected to rise 25.53% during the next 3 months and, with a 90% probability hold a price between $242.90 and $305.42 at the end of this 3-month period.

WSM Signals & Forecast

The Williams-Sonoma Inc stock holds a sell signal from the short-term Moving Average; at the same time, however, there is a buy signal from the long-term average. Since the short-term average is above the long-term average there is a general buy signal in the stock giving a positive forecast for the stock. On further gains, the stock will meet resistance from the short-term Moving Average at approximately $234.60. On a fall, the stock will find some support from the long-term average at approximately $207.54. A break-up through the short-term average will send a buy signal, whereas a breakdown through the long-term average will send a sell signal. Some negative signals were issued as well, and these may have some influence on the near short-term development. A sell signal was issued from a pivot top point on Thursday, June 25, 2026, and so far it has fallen -4.96%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume rose on falling prices yesterday. This may be an early warning and the stock should be followed more closely.

Support, Risk & Stop-loss for Williams-Sonoma Inc stock

Williams-Sonoma Inc finds support from accumulated volume at $226.92 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $7.47 between high and low, or 3.28%. For the last week, the stock has had daily average volatility of 2.84%.

Our recommended stop-loss: $218.46 (-4.25%) (This stock has medium daily movements and this gives medium risk. There is a sell signal from a pivot top found 4 days ago.)

Trading Expectations (WSM) For The Upcoming Trading Day Of Thursday 2nd

For the upcoming trading day on Thursday, 2nd we expect Williams-Sonoma Inc to open at $230.54, and during the day (based on 14 day Average True Range), to move between $224.33 and $231.97, which gives a possible trading interval of +/-$7.63 (+/-3.40%) up or down from last closing price. If Williams-Sonoma Inc takes out the full calculated possible swing range there will be an estimated 3.40% move between the lowest and the highest trading price during the day.

Since the stock is closer to the support from accumulated volume at $226.92 (0.54%) than the resistance at $233.10 (2.17%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..

Dividend Warning For WSM

Dividend coming up for WSM: Ex-dividend date (Friday 17th July, 2026) is 14 days away. The dividend is $0.760.

Is Williams-Sonoma Inc stock A Buy?

Williams-Sonoma Inc holds several negative signals and this should be a sell candidate, but due to the general chance for a turnaround situation it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development.

Current score: -0.365 Hold/Accumulate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on July 2, 2026 - $230.54 ( 1.05%).

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WSM Performance

Trading levels for WSM

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Fibonacci Support & Resistance Levels

Level Price
R3 238.01 4.32%
R2 235.16 3.07%
R1 233.39 2.30%
Price 228.15
S1 227.69 -0.203%
S2 225.92 -0.98%
S3 223.07 -2.23%

Accumulated Volume Support & Resistance Levels

Level Price
R3 240.06 5.22%
R2 235.66 3.29%
R1 233.10 2.17%
Price 228.15
S1 226.92 -0.539%
S2 191.94 -15.87%
S3 180.25 -20.99%

WSM Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 Jun 11, 2026 Jul 17, 2026 Aug 21, 2026 $0.760 0.340%
2 Apr 17, 2026 Apr 17, 2026 May 22, 2026 $0.760 0.416%
3 Jan 16, 2026 Jan 16, 2026 Feb 20, 2026 $0.660 0.346%
4 Sep 18, 2025 Oct 17, 2025 Nov 21, 2025 $0.660 0.336%
5 Jul 18, 2025 Jul 18, 2025 Aug 22, 2025 $0.660 0.421%

FAQ

What is the symbol for Williams-Sonoma Inc Stock and on which exchange is it traded?
The symbol for Williams-Sonoma Inc is WSM and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell Williams-Sonoma Inc Stock?
Williams-Sonoma Inc holds several negative signals and this should be a sell candidate, but due to the general chance for a turnaround situation it should be considered as a hold candidate (hold or accumulate) in this position whilst awaiting further development.

How to buy Williams-Sonoma Inc Stock?
Williams-Sonoma Inc Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Williams-Sonoma Inc Stock.

What's the current price of Williams-Sonoma Inc Stock?
As of the end of day on the Jul 01, 2026, the price of an Williams-Sonoma Inc (WSM) share was $228.15.

What is the 52-week high and low for Williams-Sonoma Inc Stock?
The 52-week high for Williams-Sonoma Inc Stock is $244.58 and the 52-week low is $161.97.

What is the market capitalization of Williams-Sonoma Inc Stock?
As of the Jul 01, 2026, the market capitalization of Williams-Sonoma Inc is 26.864B.

When is the next earnings date for Williams-Sonoma Inc?
The upcoming earnings date for Williams-Sonoma Inc is Aug 26, 2026.
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ABOUT WILLIAMS-SONOMA INC
Williams-Sonoma
Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home. It offers cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a library of cookbooks under the Williams Sonoma Home brand, as well as home furnishings and decorative accessories under the Williams Sonoma lifestyle brand; and furniture, bedding, lighting, rugs, table essen...
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