Amazon Stock Forecast

Buy candidate since Jul 15, 2026

The Amazon stock price increased by 3.02% on the most recent trading day (Wednesday, 15th Jul 2026), moving from $247.49 to $254.96. This marks its third consecutive day of gains. It will be interesting to observe whether it can maintain this upward trend or if it will take a brief pause in the coming days. On the last trading day, the stock experienced a fluctuation of 2.69%, with a low of $249.75 and a high of $256.48. The price has risen in 8 out of the last 10 days and has increased by 6.97% over the past two weeks. Trading volume also rose on the last day alongside the price, which is a positive technical indicator, with a total of 12 million more shares exchanged compared to the previous day. In total, 42 million shares were traded, amounting to approximately $10.78 billion.

The stock lies the upper part of a wide and falling trend in the short term, and this may normally pose a very good selling opportunity for the short-term trader as reaction back towards the lower part of the trend can be expected. A break up at the top trend line at $259.48 will firstly indicate a slower falling rate, but may be the first sign of a trend shift. Given the current short-term trend, the stock is expected to fall -9.64% during the next 3 months and, with a 90% probability hold a price between $199.80 and $234.47 at the end of this 3-month period. Do note, that if the stock price manages to stay at current levels or higher, our prediction target will start to change positively over the next few days as the conditions for the current predictions will be broken.

AMZN Signals & Forecast

Mostly positive signals in the chart today. The Amazon stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $247.39 and $246.58. A breakdown below any of these levels will issue sell signals. A buy signal was issued from a pivot bottom point on Thursday, June 25, 2026, and so far it has risen 12.31%. Further rise is indicated until a new top pivot has been found. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Volume is rising along with the price. This is considered to be a good technical signal. The stock had a Golden Star Signal on Monday, December 22, 2025 in the long-term chart.

Golden Star Signal is when the short-term moving average, the long-term moving average, and price line meet in a special combination. This combination is very rare and often followed by long and strong gains for the stock in question.

Support, Risk & Stop-loss for Amazon stock

On the downside, the stock finds support just below today's level from accumulated volume at $240.14 and $232.69. There is a natural risk involved when a stock is testing a support level, since if this is broken, the stock then may fall to the next support level. In this case, Amazon finds support just below today's level at $240.14. If this is broken, then the next support from accumulated volume will be at $232.69 and $227.01.

This stock is usually traded at a good volume, and with minor daily changes, the risk is considered to be low. During the last day, the stock moved $6.73 (2.69%) between high and low. For the last week, the stock has had daily average volatility of 2.67%.

Our recommended stop-loss: $245.18 (-3.84%) (This stock has low daily movements and this gives low risk. There is a buy signal from a pivot bottom found 13 days ago.)

Trading Expectations (AMZN) For The Upcoming Trading Day Of Thursday 16th

For the upcoming trading day on Thursday, 16th we expect Amazon.com, Inc. to open at $253.73, and during the day (based on 14 day Average True Range), to move between $251.23 and $258.69, which gives a possible trading interval of +/-$7.45 (+/-2.97%) up or down from last closing price. If Amazon.com, Inc. takes out the full calculated possible swing range there will be an estimated 2.97% move between the lowest and the highest trading price during the day.

Since the stock is closer to the resistance from accumulated volume at $263.04 (3.17%) than the support at $240.14 (5.81%), our systems don't find the trading risk/reward intra-day attractive and any bets should be held until the stock is closer to the support level.

Is Amazon.com, Inc. stock A Buy?

Several short-term signals are positive, despite the stock being in a falling trend, we conclude that the current level may hold a buying opportunity as there is a fair chance for stock to perform well in the short-term. We have upgraded our analysis conclusion for this stock since the last evaluation from a Hold to a Buy candidate.

Current score: 2.719 Buy Candidate Upgraded

Predicted Fair Opening Price

Predicted fair opening price on July 16, 2026 - $253.73 ( 0.482%).

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