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PRU - Prudential Financial Inc

Industry: Life Insurance Sector: Financial Exchange: NYSE

PRU - Prudential Financial Inc

Industry: Life Insurance Sector: Financial Exchange: NYSE
#2802()/6630

Fri 20'th Apr 2018

PERIOD 2018-01-22 - 2018-04-20
CHANGE -0.04%
PRICE $107.03
VOLUME
Buy
TREND
Hold

MV LONG
Buy

MV SHORT
Buy

PIVOT
Sell

MACD
Buy

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Prudential Financial Inc Stock Analysis

Technical stock analysis for Fri 20'th Apr 2018

Hold candidate since 2018-04-20

Prudential Financial Inc fell by -0.04% in the last day from $107.07 to $107.03 The price has been going up and down for this period, and there has been a 4.59% gain for the last 2 weeks. Volume has increased in the last day by 0.13 million shares, but on falling prices. This may be an early warning and the risk will be increased slightly for the next couple of days. In total, 1.54 million shares bought and sold for approximately $164.86 million.

Shorts 2.38% ( 2018-03-29 )
Cash n/a
Loans 84 166.0 mill
Beta 1.52
ROA 0.90

Trend

Prudential Financial Inc has broken the wide and falling short-term trend up. Firstly a slower falling rate is indicated, but this may very well be an early signal of a trend shift. On the reaction there will be support on the roof on the current trend broken, which is $106.80, a level that may pose a second chance to hit a runner. According to fan-theory $123.62 will be the next possible trendtop level and thereby pose a resistance level which may not be broken on the first attempt.

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Signals

There are mixed signals in the stock today. A sales signal was issued from a pivot top point on Thursday April 19, 2018, which indicates further falls until a new bottom pivot has been found. Volume rose on falling prices yesterday. This may be an early warning and the stock should be followed more closely. Prudential Financial Inc holds buy signals from both short- and long-term moving averages, but the stock has a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections down there will be some support from the lines at $105.60 and $105.65. A break down below any of these levels will issue sell signals.

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A sell signal from a double top formation was found on Tuesday April 10, 2018 and based on theory for this formation the price should fall by -4.84% to $100.07 within 3 trading days since signal was issued (Friday April 13, 2018).

Relative Strength Index (RSI)

RSI14 is 67 and the stock is currently not being overbought or oversold

Access full RSI 14 and RSI 21 lists

Support & Resistance

Prudential Financial Inc finds support from accumulated volume at $106.89. On the upside the stock meets some resistance just above today's level from accumulated volume at $108.65, $109.89 and $110.99.

The stock is about to test the resistance from accumulated volume at $108.65 and this may cause the stock to take a minor break or get into a more sideways move for a few days.

Support: $106.89 Price: $107.03 Resistance: $108.65

Risk

This stock is usually traded at good volume, and with minor daily changes the risk is considered to be low. During the last day, the stock moved $1.30 (1.22%) between high and low. For the last week, the stock has had a daily average volatility of 1.52%.

Our recommended stoploss: $102.90 (-3.85%) (This stock has low daily movements and this gives low risk. There is a sell signal from pivot top found 1 days ago.)

Overall risk:

Very Low Low Medium High Very High

Evaluation

Prudential Financial Inc holds several positive signals, but we still don't find these to be enough for a buy-recommendation. At the current level we recommend to hold or accumulate in this position whilst awaiting for further development. Due to some small weaknesses in the technical picture we have downgraded our recommendation for this stock since last evaluation from a Buy Candidate to a Hold/Accumulate.

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