Baozun Stock Insider Power

Based on the 66 latest insides trades, we have calculated the insider power to be positive at 100.00. In total, the insiders bought 1.6M and sold 0 BZUN shares in the last 66 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power

(Last 66 transactions)
100.00
Buy 1.6M shares
Sell 0 shares
100% Buy Activity
Weak Negative Correlation

No Significant Signals

No statistically significant buy or sell signals detected in recent insider data.

Historical Insider Trades

Date Type Person Role Amount
May 26, 2026
Buy
American Depositary Shares
P-Purchase
Wu Junhua
Chief Strategy Officer
Officer 10 000
Value: $25.5K
May 26, 2026
Buy
American Depositary Shares
P-Purchase
Qiu Wenbin
Chief Executive Officer
CEO / President 10 000
Value: $25.5K
May 21, 2026
Buy
Restricted Stock Unit
A-Award
Chan Yiu Pong
Director
Director 42 000
Value: $107.9K
May 21, 2026
Buy
Restricted Stock Unit
A-Award
Hsia Hsien-chieng Steve
Director
Director 42 000
Value: $107.9K
May 21, 2026
Buy
Restricted Stock Unit
A-Award
Yu Bin
Director
Director 24 000
Value: $61.7K
May 21, 2026
Buy
Restricted Stock Unit
A-Award
Ye Changqing
Director
Director 42 000
Value: $107.9K
Apr 17, 2026
Buy
American Depositary Shares
P-Purchase
Qiu Wenbin
Chief Executive Officer
CEO / President 16 000
Value: $50.2K
Apr 16, 2026
Buy
American Depositary Shares
P-Purchase
Qiu Wenbin
Chief Executive Officer
CEO / President 17 500
Value: $49.7K
Apr 15, 2026
Buy
American Depositary Shares
P-Purchase
Qiu Wenbin
Chief Executive Officer
CEO / President 11 000
Value: $29.8K
Apr 14, 2026
Buy
American Depositary Shares
P-Purchase
Qiu Wenbin
Chief Executive Officer
CEO / President 11 500
Value: $30.2K
Apr 13, 2026
Buy
American Depositary Shares
P-Purchase
Qiu Wenbin
Chief Executive Officer
CEO / President 12 100
Value: $30.0K
Apr 13, 2026
Buy
American Depositary Shares
P-Purchase
Wu Junhua
Chief Strategy Officer
Officer 11 084
Value: $27.6K
Apr 10, 2026
Buy
American Depositary Shares
P-Purchase
Wu Junhua
Chief Strategy Officer
Officer 5 372
Value: $12.9K
Apr 10, 2026
Buy
American Depositary Shares
P-Purchase
Qiu Wenbin
Chief Executive Officer
CEO / President 12 400
Value: $30.1K
Apr 09, 2026
Buy
American Depositary Shares
P-Purchase
Qiu Wenbin
Chief Executive Officer
CEO / President 11 650
Value: $30.1K
Apr 08, 2026
Buy
American Depositary Shares
P-Purchase
Wu Junhua
Chief Strategy Officer
Officer 30 886
Value: $78.5K
Apr 08, 2026
Buy
American Depositary Shares
P-Purchase
Qiu Wenbin
Chief Executive Officer
CEO / President 11 600
Value: $29.9K
Apr 07, 2026
Buy
American Depositary Shares
P-Purchase
Qiu Wenbin
Chief Executive Officer
CEO / President 12 000
Value: $30.1K
Apr 02, 2026
Buy
American Depositary Shares
P-Purchase
Wu Junhua
Chief Strategy Officer
Officer 30 000
Value: $74.0K
Mar 31, 2026
Buy
American Depositary Shares
P-Purchase
Wu Junhua
Chief Strategy Officer
Officer 14 000
Value: $33.6K
Mar 30, 2026
Buy
Restricted Stock Unit
A-Award
Zhu Yanjie
Chief Financial Officer
C-Suite Officer 300 000
Value: $702.0K
Mar 23, 2026
Buy
Class A Ordinary Shares
Wang Jun (john)
Director
Director 0
Value: $0
Mar 20, 2026
Buy
Restricted Stock Unit
Yu Bin Helen
Director
Director 16 809
Value: $36.3K
Mar 20, 2026
Buy
American Depositary Shares
Yu Bin Helen
Director
Director 0
Value: $0
Mar 17, 2026
Buy
American Depositary Shares
Hsia Hsien-chieng Steve
Director
Director 0
Value: $0

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

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ABOUT BAOZUN INC.
Baozun
Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; h...
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