NASDAQ:DRCT

Direct Digital Holdings Stock Insider Trading

Communication Services > Advertising Agencies

Buy DRCT

*Your capital is at risk

$2.55

+0.0600 (+2.41%)

At Close: Jul 31, 2026

Direct Digital Holdings Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be negative at -86.36. In total, the insiders bought 4.12M and sold 6.74M DRCT shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power (Last 100 transactions)	-86.36
● Buy	4.12M shares
● Sell	6.74M shares
55% Buy Activity Moderate Negative Correlation
Buy Signal Low Confidence Mar 24, 2026 Analysis Breakdown: Signal is highly questionable due to a strongly contradictory negative Insider Power Score of -86.36. Confidence increased due to high data reliability score of 100.

Historical Insider Trades

Date	Type	Person	Role	Amount
Apr 01, 2026 Sell	Class A Common Stock, par value $0.001 per share F-InKind	Pillai Anu Chief Technology Officer	Officer	12 Value: $40
Apr 01, 2026 Buy	Restricted Stock Units M-Exempt	Pillai Anu Chief Technology Officer	Officer	33 Value: $102
Apr 01, 2026 Buy	Class A Common Stock, par value $0.001 per share M-Exempt	Walker Mark D Chairman And CEO	CEO / President	67 Value: $0
Apr 01, 2026 Sell	Class A Common Stock, par value $0.001 per share F-InKind	Walker Mark D Chairman And CEO	CEO / President	20 Value: $66
Apr 01, 2026 Buy	Class A Common Stock, par value $0.001 per share M-Exempt	Smith W Keith President	CEO / President	20 Value: $66
Apr 01, 2026 Buy	Restricted Stock Units M-Exempt	Diaz Diana P CFO	C-Suite Officer	33 Value: $102
Apr 01, 2026 Buy	Class A Common Stock, par value $0.001 per share M-Exempt	Lowrey Maria Vilchez Chief Growth Officer	Officer	33 Value: $0
Mar 24, 2026 Buy	Employee Stock Options (right to buy) A-Award	Diaz Diana P CFO	C-Suite Officer	4 375 Value: $14.5K
Mar 24, 2026 Buy	Employee Stock Options (right to buy) A-Award	Smith W Keith President	CEO / President	8 750 Value: $29.1K
Mar 24, 2026 Buy	Employee Stock Options (right to buy) A-Award	Pillai Anu Chief Technology Officer	Officer	4 375 Value: $14.5K
Mar 24, 2026 Buy	Employee Stock Options (right to buy) A-Award	Walker Mark D Chairman And CEO	CEO / President	8 750 Value: $29.1K
Mar 24, 2026 Buy	Employee Stock Options (right to buy) A-Award	Lowrey Maria Vilchez Chief Growth Officer	Officer	4 375 Value: $14.5K
Mar 20, 2026 Buy	Restricted Stock Units M-Exempt	Lowrey Maria Vilchez Chief Growth Officer	Officer	10 Value: $33
Mar 20, 2026 Sell	Class A Common Stock, par value $0.001 per share F-InKind	Lowrey Maria Vilchez Chief Growth Officer	Officer	4 Value: $13
Mar 20, 2026 Buy	Class A Common Stock, par value $0.001 per share M-Exempt	Lowrey Maria Vilchez Chief Growth Officer	Officer	10 Value: $0
Mar 20, 2026 Buy	Restricted Stock Units M-Exempt	Smith W Keith President	CEO / President	45 Value: $147
Mar 20, 2026 Buy	Restricted Stock Units M-Exempt	Walker Mark D Chairman And CEO	CEO / President	45 Value: $147
Mar 20, 2026 Sell	Class A Common Stock, par value $0.001 per share F-InKind	Walker Mark D Chairman And CEO	CEO / President	14 Value: $49
Mar 20, 2026 Buy	Class A Common Stock, par value $0.001 per share M-Exempt	Walker Mark D Chairman And CEO	CEO / President	45 Value: $0
Mar 20, 2026 Buy	Class A Common Stock, par value $0.001 per share M-Exempt	Pillai Anu Chief Technology Officer	Officer	10 Value: $0
Mar 20, 2026 Sell	Class A Common Stock, par value $0.001 per share F-InKind	Pillai Anu Chief Technology Officer	Officer	5 Value: $17
Mar 20, 2026 Buy	Restricted Stock Units M-Exempt	Pillai Anu Chief Technology Officer	Officer	10 Value: $33
Mar 20, 2026 Buy	Class A Common Stock, par value $0.001 per share M-Exempt	Smith W Keith President	CEO / President	45 Value: $0
Mar 20, 2026 Sell	Class A Common Stock, par value $0.001 per share F-InKind	Smith W Keith President	CEO / President	14 Value: $49
Jan 24, 2026 Sell	Class A Common Stock, par value $0.001 per share F-InKind	Lowrey Maria Vilchez Chief Growth Officer	Officer	31 Value: $511

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%^* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

ABOUT DIRECT DIGITAL HOLDINGS, INC.

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consu...

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