NASDAQ:DRCT

Direct Digital Holdings Stock Insider Trading

Communication Services > Advertising Agencies

Buy DRCT

*Your capital is at risk

$2.55

+0.0600 (+2.41%)

At Close: Jul 31, 2026

Direct Digital Holdings Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be negative at -86.36. In total, the insiders bought 4.12M and sold 6.74M DRCT shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power (Last 100 transactions)	-86.36
● Buy	4.12M shares
● Sell	6.74M shares
55% Buy Activity Moderate Negative Correlation
Buy Signal Low Confidence Mar 24, 2026 Analysis Breakdown: Signal is highly questionable due to a strongly contradictory negative Insider Power Score of -86.36. Confidence increased due to high data reliability score of 100.

Historical Insider Trades

Date	Type	Person	Role	Amount
Oct 16, 2025 Buy	Restricted Stock Units M-Exempt	Diaz Diana P CFO	C-Suite Officer	28 Value: $37
Sep 11, 2025 Sell	Class A Common Units of Direct Digital Holdings LLC C-Conversion	Direct Digital Management, Llc 10 Percent Owner	10% Owner	872 500 Value: $0
Sep 11, 2025 Buy	Class A Common Stock, par value $0.001 per share C-Conversion	Direct Digital Management, Llc 10 Percent Owner	10% Owner	872 500 Value: $1.44M
Sep 11, 2025 Sell	Class A Common Stock, par value $0.001 per share J-Other	Direct Digital Management, Llc 10 Percent Owner	10% Owner	872 500 Value: $0
Sep 11, 2025 Sell	Class A Common Units of Direct Digital Holdings LLC C-Conversion	Smith W Keith President	CEO / President	600 000 Value: $0
Sep 11, 2025 Buy	Class A Common Stock, par value $0.001 per share C-Conversion	Smith W Keith President	CEO / President	600 000 Value: $993.4K
Sep 11, 2025 Sell	Class A Common Units of Direct Digital Holdings LLC C-Conversion	Walker Mark D Chairman And CEO	CEO / President	272 500 Value: $0
Sep 11, 2025 Buy	Class A Common Stock, par value $0.001 per share C-Conversion	Walker Mark D Chairman And CEO	CEO / President	272 500 Value: $451.2K
Sep 11, 2025 Buy	Class A Common Stock, par value $0.001 per share C-Conversion	Walker Mark D Chairman And CEO	CEO / President	272 500 Value: $451.2K
Sep 11, 2025 Sell	Class A Common Units of Direct Digital Holdings LLC C-Conversion	Walker Mark D Chairman And CEO	CEO / President	272 500 Value: $0
Sep 11, 2025 Buy	Class A Common Stock, par value $0.001 per share C-Conversion	Smith W Keith President	CEO / President	600 000 Value: $993.4K
Sep 11, 2025 Sell	Class A Common Units of Direct Digital Holdings LLC C-Conversion	Smith W Keith President	CEO / President	600 000 Value: $0
Sep 11, 2025 Sell	Class A Common Stock, par value $0.001 per share J-Other	Direct Digital Management, Llc 10 Percent Owner	10% Owner	872 500 Value: $0
Sep 11, 2025 Buy	Class A Common Stock, par value $0.001 per share C-Conversion	Direct Digital Management, Llc 10 Percent Owner	10% Owner	872 500 Value: $1.44M
Sep 11, 2025 Sell	Class A Common Units of Direct Digital Holdings LLC C-Conversion	Direct Digital Management, Llc 10 Percent Owner	10% Owner	872 500 Value: $0
Aug 22, 2025 Sell	Class A Common Stock, par value $0.001 per share F-InKind	Lowrey Maria Vilchez Chief Growth Officer	Officer	6 Value: $506
Aug 22, 2025 Buy	Class A Common Stock, par value $0.001 per share M-Exempt	Lowrey Maria Vilchez Chief Growth Officer	Officer	19 Value: $0
Aug 19, 2025 Sell	Class A Common Stock, par value $0.001 per share S-Sale	Walker Mark D Chairman And CEO	CEO / President	23 000 Value: $9K
Aug 19, 2025 Sell	Class A Common Stock, par value $0.001 per share S-Sale	Walker Mark D Chairman And CEO	CEO / President	23 000 Value: $9K
Aug 18, 2025 Sell	Class A Common Stock, par value $0.001 per share S-Sale	Walker Mark D Chairman And CEO	CEO / President	24 313 Value: $9K
Aug 18, 2025 Sell	Class A Common Stock, par value $0.001 per share S-Sale	Walker Mark D Chairman And CEO	CEO / President	24 313 Value: $9K
Aug 15, 2025 Sell	Class A Common Stock, par value $0.001 per share S-Sale	Walker Mark D Chairman And CEO	CEO / President	22 369 Value: $9K
Aug 15, 2025 Sell	Class A Common Stock, par value $0.001 per share S-Sale	Walker Mark D Chairman And CEO	CEO / President	22 369 Value: $9K
Jul 28, 2025 Sell	Class A Common Stock, par value $0.001 per share S-Sale	Smith W Keith President	CEO / President	8 050 Value: $4K
Jul 25, 2025 Sell	Class A Common Stock, par value $0.001 per share S-Sale	Smith W Keith President	CEO / President	8 900 Value: $5K

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%^* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

ABOUT DIRECT DIGITAL HOLDINGS, INC.

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consu...

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