NYSE:ELF

E.l.f. Beauty Stock Insider Trading

Consumer Defensive > Household & Personal Products

Buy ELF

*Your capital is at risk

$51.99

+0.0100 (+0.0192%)

At Close: Jun 03, 2026

e.l.f. Beauty Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be negative at -86.94. In total, the insiders bought 1.64M and sold 982.2K ELF shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power (Last 100 transactions)	-86.94
● Buy	1.64M shares
● Sell	982.2K shares
36% Buy Activity Moderate Positive Correlation
Sell Signal High Confidence Apr 27, 2026 Analysis Breakdown: Strongly supported by a very low Insider Power Score of -86.94. Partially supported by a positive historical correlation. Confidence increased due to high data reliability score of 100.

Historical Insider Trades

Date	Type	Person	Role	Amount
Sep 11, 2025 Sell	Common Stock, $0.01 par value S-Sale	Hartnett Jennifer Catherine Chief Commercial Officer	Officer	604 Value: $83.0K
Sep 11, 2025 Sell	Common Stock, $0.01 par value S-Sale	Hartnett Jennifer Catherine Chief Commercial Officer	Officer	604 Value: $83.0K
Sep 11, 2025 Sell	Common Stock, $0.01 par value S-Sale	Hartnett Jennifer Catherine Chief Commercial Officer	Officer	500 Value: $67.8K
Sep 11, 2025 Sell	Common Stock, $0.01 par value S-Sale	Hartnett Jennifer Catherine Chief Commercial Officer	Officer	200 Value: $27.0K
Sep 10, 2025 Buy	Common Stock, $0.01 par value M-Exempt	Milsten Scott See Remarks	Other	33 300 Value: $893.8K
Sep 10, 2025 Sell	Common Stock, $0.01 par value S-Sale	Milsten Scott See Remarks	Other	5 476 Value: $725.8K
Sep 10, 2025 Sell	Common Stock, $0.01 par value S-Sale	Milsten Scott See Remarks	Other	8 927 Value: $1.19M
Sep 10, 2025 Buy	Common Stock, $0.01 par value M-Exempt	Milsten Scott See Remarks	Other	17 281 Value: $293.8K
Sep 10, 2025 Sell	Common Stock, $0.01 par value S-Sale	Milsten Scott See Remarks	Other	30 218 Value: $4.07M
Sep 10, 2025 Sell	Common Stock, $0.01 par value S-Sale	Milsten Scott See Remarks	Other	6 753 Value: $914.1K
Sep 10, 2025 Sell	Common Stock, $0.01 par value S-Sale	Milsten Scott See Remarks	Other	1 101 Value: $150.3K
Sep 10, 2025 Sell	Common Stock, $0.01 par value S-Sale	Milsten Scott See Remarks	Other	1 006 Value: $138.8K
Sep 10, 2025 Sell	Common Stock, $0.01 par value S-Sale	Milsten Scott See Remarks	Other	2 100 Value: $291.9K
Sep 10, 2025 Buy	Stock Option (Right to Buy) M-Exempt	Milsten Scott See Remarks	Other	33 300 Value: $893.8K
Sep 10, 2025 Buy	Stock Option (Right to Buy) (Common Stock) M-Exempt	Milsten Scott See Remarks	Other	17 281 Value: $293.8K
Sep 10, 2025 Buy	Stock Option (Right to Buy) M-Exempt	Milsten Scott See Remarks	Other	33 300 Value: $893.8K
Sep 10, 2025 Sell	Common Stock, $0.01 par value S-Sale	Milsten Scott See Remarks	Other	2 100 Value: $291.9K
Sep 10, 2025 Sell	Common Stock, $0.01 par value S-Sale	Milsten Scott See Remarks	Other	1 006 Value: $138.8K
Sep 10, 2025 Sell	Common Stock, $0.01 par value S-Sale	Milsten Scott See Remarks	Other	1 101 Value: $150.3K
Sep 10, 2025 Sell	Common Stock, $0.01 par value S-Sale	Milsten Scott See Remarks	Other	6 753 Value: $914.1K
Sep 10, 2025 Sell	Common Stock, $0.01 par value S-Sale	Milsten Scott See Remarks	Other	30 218 Value: $4.07M
Sep 10, 2025 Buy	Common Stock, $0.01 par value M-Exempt	Milsten Scott See Remarks	Other	17 281 Value: $293.8K
Sep 10, 2025 Sell	Common Stock, $0.01 par value S-Sale	Milsten Scott See Remarks	Other	8 927 Value: $1.19M
Sep 10, 2025 Sell	Common Stock, $0.01 par value S-Sale	Milsten Scott See Remarks	Other	5 476 Value: $725.8K
Sep 10, 2025 Buy	Common Stock, $0.01 par value M-Exempt	Milsten Scott See Remarks	Other	33 300 Value: $893.8K

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%^* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

ABOUT E.L.F. BEAUTY INC

e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, and Keys Soulcare brand names worldwide. The company offers eye, lip, face, face, paw, and skin care products. It sells its products through national and international retailers and direct-to-consumer channels, which include e-commerce platforms in the United States, and internationally primarily thro...

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