Should you buy ELF stock?

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Based on market data through , StockInvest.us rates e.l.f. Beauty Inc (ELF) as a Buy Candidate with a technical score of 2.87 on its -10 to +10 scale. This is an upgrade from Hold in the previous daily evaluation.

  • Buy signal since
  • Price since signal Up 63.87%
  • 3-month trend forecast Up 70.23%
  • Buy Candidate 2.87
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Some Reasons Why To Add ELF:
  • Beat earnings estimates in 3 of the last 4 quarters
  • High gross margin of 74.4%
  • Low bankruptcy risk (Altman Z-Score: 3.62)
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e.l.f. Beauty Inc stock upgraded from Hold/Accumulate to Buy Candidate after Monday trading session
(Market data through Aug 10, 2026)

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Buy or Hold candidate since Jun 10, 2026 Gain 63.87%

The e.l.f. Beauty Inc stock price fell by -3.30% on the last day (Monday, 10th Aug 2026) from $98.49 to $95.24. During the last trading day the stock fluctuated 5.16% from a day low at $92.53 to a day high of $97.30. The price has risen in 6 of the last 10 days and is up by 13.37% over the past 2 weeks. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -2 million shares and in total, 2 million shares were bought and sold for approximately $214.02 million.

The stock lies in the upper part of a very wide and strong rising trend in the short term, and this may normally pose a very good selling opportunity for the short-term trader as reaction back towards the lower part of the trend can be expected. A break-up at the top trend line at $99.15 will firstly indicate a stronger rate of rising. Given the current short-term trend, the stock is expected to rise 70.23% during the next 3 months and, with a 90% probability hold a price between $133.80 and $168.79 at the end of this 3-month period.

ELF Signals & Forecast

The e.l.f. Beauty Inc stock holds buy signals from both short and long-term Moving Averages giving a positive forecast for the stock. Also, there is a general buy signal from the relation between the two signals where the short-term average is above the long-term average. On corrections down, there will be some support from the lines at $89.40 and $77.63. A breakdown below any of these levels will issue sell signals. Furthermore, there is a buy signal from the 3 month Moving Average Convergence Divergence (MACD). Some negative signals were issued as well, and these may have some influence on the near short-term development. A sell signal was issued from a pivot top point on Friday, August 07, 2026, and so far it has fallen -3.30%. Further fall is indicated until a new bottom pivot has been found. Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.

Support, Risk & Stop-loss for e.l.f. Beauty Inc stock

e.l.f. Beauty Inc finds support from accumulated volume at $92.31 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock may move much during the day (volatility) and with a large prediction interval from the Bollinger Band this stock is considered to be "high risk". During the last day, the stock moved $4.77 between high and low, or 5.16%. For the last week, the stock has had daily average volatility of 7.13%.

Our recommended stop-loss: $90.62 (-4.85%) (This stock has high daily movements and this gives high risk. There is a sell signal from a pivot top found 1 day ago.)

Trading Expectations (ELF) For The Upcoming Trading Day Of Tuesday 11th

For the upcoming trading day on Tuesday, 11th we expect e.l.f. Beauty Inc to open at $95.02, and during the day (based on 14 day Average True Range), to move between $92.72 and $97.76, which gives a possible trading interval of +/-$5.03 (+/-5.43%) up or down from last closing price. If e.l.f. Beauty Inc takes out the full calculated possible swing range there will be an estimated 5.43% move between the lowest and the highest trading price during the day.

Since the stock is closer to the support from accumulated volume at $92.31 (3.08%) than the resistance at $98.49 (3.41%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..

Is e.l.f. Beauty Inc stock A Buy?

Several short-term signals, along with a general good trend, are positive and we conclude that the current level may hold a buying opportunity as there is a fair chance for e.l.f. Beauty Inc stock to perform well in the short-term. We have upgraded our analysis conclusion for this stock since the last evaluation from a Hold to a Buy candidate.

Current score: 2.874 Buy Candidate Upgraded

Predicted Fair Opening Price

Predicted fair opening price on August 11, 2026 - $95.02 ( 0.227%).

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ELF Performance

Trading levels for ELF

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Fibonacci Support & Resistance Levels

Level Price
R3 99.79 4.78%
R2 97.97 2.87%
R1 96.85 1.69%
Price 95.24
S1 93.20 -2.14%
S2 92.08 -3.32%
S3 90.25 -5.24%

Accumulated Volume Support & Resistance Levels

Level Price
R3 0 -
R2 0 -
R1 98.49 3.41%
Price 95.24
S1 92.31 -3.08%
S2 86.37 -9.31%
S3 74.00 -22.30%

FAQ

What is the symbol for e.l.f. Beauty Inc Stock and on which exchange is it traded?
The symbol for e.l.f. Beauty Inc is ELF and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell e.l.f. Beauty Inc Stock?
Based on market data through Aug 10, 2026, StockInvest.us rates e.l.f. Beauty Inc (ELF) as a Buy Candidate with a technical score of 2.87 on its -10 to +10 scale. This is an upgrade from Hold in the previous daily evaluation. Since the Buy signal began on Jun 10, 2026, the price has risen 63.87%. The current 3-month trend forecast projects a rise of 70.23%.

How to buy e.l.f. Beauty Inc Stock?
e.l.f. Beauty Inc Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy e.l.f. Beauty Inc Stock.

What's the current price of e.l.f. Beauty Inc Stock?
As of the end of day on the Aug 10, 2026, the price of an e.l.f. Beauty Inc (ELF) share was $95.24.

What is the 52-week high and low for e.l.f. Beauty Inc Stock?
The 52-week high for e.l.f. Beauty Inc Stock is $150.99 and the 52-week low is $48.82.

What is the market capitalization of e.l.f. Beauty Inc Stock?
As of the Aug 10, 2026, the market capitalization of e.l.f. Beauty Inc is 5.613B.
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ABOUT E.L.F. BEAUTY INC
e.l.f. Beauty
e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, and Keys Soulcare brand names worldwide. The company offers eye, lip, face, face, paw, and skin care products. It sells its products through national and international retailers and direct-to-consumer channels, which include e-commerce platforms in the United States, and internationally primarily thro...
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