NYSE:HOG

Harley-davidson Stock Insider Trading

Consumer Cyclical > Auto - Recreational Vehicles

Buy HOG

*Your capital is at risk

$24.54

-0.100 (-0.406%)

At Close: Jul 31, 2026

Harley-Davidson Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be positive at 65.43. In total, the insiders bought 642.08K and sold 41.15K HOG shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power (Last 100 transactions)	65.43
● Buy	642.08K shares
● Sell	41.15K shares
73% Buy Activity Moderate Negative Correlation
Buy Signal Medium Confidence Jul 24, 2026 Analysis Breakdown: Strongly supported by a very high Insider Power Score of 65.43. Confidence increased due to high data reliability score of 100.

Historical Insider Trades

Date	Type	Person	Role	Amount
May 11, 2026 Sell	Common Stock S-Sale	Krause Paul J Chief Legal Officer	Officer	1 564 Value: $40.7K
Apr 06, 2026 Buy	Restricted Stock Units A-Award	Beck Bryan Andrew Chief Accounting Officer	Officer	7 143 Value: $150.0K
Mar 12, 2026 Sell	Common Stock S-Sale	Do Charles Sr. Vice President, Hdfsi	CEO / President	4 241 Value: $76.7K
Mar 09, 2026 Buy	Common Stock P-Purchase	Flees Lori Ann Director	Director	4 000 Value: $75.5K
Mar 09, 2026 Buy	Common Stock P-Purchase	Starrs Artie President & CEO	CEO / President	15 000 Value: $286.5K
Feb 27, 2026 Buy	Common Stock P-Purchase	Masood Rafeh Director	Director	2 775 Value: $50.0K
Feb 25, 2026 Sell	Common Stock S-Sale	Farley Jr James D Director	Director	6 454 Value: $120.8K
Feb 17, 2026 Buy	Common Stock A-Award	Termaat Tori Chief Human Resources Officer	Officer	2 538 Value: $51.6K
Feb 17, 2026 Sell	Common Stock F-InKind	Termaat Tori Chief Human Resources Officer	Officer	1 239 Value: $25.3K
Feb 17, 2026 Buy	Common Stock A-Award	Root Jonathan R CFO And Cco	C-Suite Officer	2 800 Value: $57.0K
Feb 17, 2026 Sell	Common Stock F-InKind	Root Jonathan R CFO And Cco	C-Suite Officer	821 Value: $16.8K
Feb 17, 2026 Buy	Common Stock A-Award	Krause Paul J Chief Legal Officer	Officer	3 757 Value: $76.5K
Feb 17, 2026 Sell	Common Stock F-InKind	Krause Paul J Chief Legal Officer	Officer	1 766 Value: $36.1K
Feb 17, 2026 Buy	Common Stock A-Award	Koval Glen SVP Motorcycle Development	Officer	2 287 Value: $46.5K
Feb 17, 2026 Sell	Common Stock F-InKind	Koval Glen SVP Motorcycle Development	Officer	742 Value: $15.2K
Feb 13, 2026 Buy	Restricted Stock Units A-Award	Beck Bryan Andrew Chief Accounting Officer	Officer	9 550 Value: $195.0K
Feb 13, 2026 Sell	Common Stock F-InKind	Root Jonathan R CFO And Cco	C-Suite Officer	821 Value: $16.8K
Feb 13, 2026 Buy	Common Stock A-Award	Root Jonathan R CFO And Cco	C-Suite Officer	2 800 Value: $57.2K
Feb 13, 2026 Buy	Restricted Stock Units A-Award	Root Jonathan R CFO And Cco	C-Suite Officer	48 972 Value: $1.00M
Feb 13, 2026 Buy	Restricted Stock Units A-Award	Starrs Artie President & CEO	CEO / President	159 158 Value: $3.25M
Feb 13, 2026 Sell	Common Stock F-InKind	Termaat Tori Chief Human Resources Officer	Officer	1 239 Value: $25.3K
Feb 13, 2026 Buy	Common Stock A-Award	Termaat Tori Chief Human Resources Officer	Officer	2 538 Value: $51.8K
Feb 13, 2026 Buy	Restricted Stock Units A-Award	Termaat Tori Chief Human Resources Officer	Officer	12 341 Value: $252.0K
Feb 13, 2026 Buy	Restricted Stock Units A-Award	Ryan Matthew A Chief Marketing & Tech. Off.	Officer	19 589 Value: $400.0K
Feb 13, 2026 Sell	Common Stock F-InKind	Koval Glen SVP Motorcycle Development	Officer	742 Value: $15.2K

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%^* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

ABOUT HARLEY-DAVIDSON INC

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers...

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