- Beat earnings estimates in 3 of the last 4 quarters
- Healthy interest coverage ratio of 19.3x
- Highly efficient cash conversion (52,184% FCF/OCF ratio)
Red day on Friday for Harley-Davidson Inc
(Updated on Jul 31, 2026)
The Harley-Davidson Inc stock price fell by -0.406% on the last day (Friday, 31st Jul 2026) from $24.64 to $24.54. It has now fallen 3 days in a row. During the last trading day the stock fluctuated 3.02% from a day low at $24.19 to a day high of $24.92. The price has fallen in 7 of the last 10 days and is down by -7.67% for this period. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -69 thousand shares and in total, 1 million shares were bought and sold for approximately $31.23 million.
Given the current short-term trend, the stock is expected to rise 6.71% during the next 3 months and, with a 90% probability hold a price between $26.19 and $30.62 at the end of this 3-month period.
HOG Signals & Forecast
There are few to no technical positive signals at the moment. The Harley-Davidson Inc stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. Also, there is a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections up, there will be some resistance from the lines at $25.16 and $25.57. A break-up above any of these levels will issue buy signals. A sell signal was issued from a pivot top point on Tuesday, July 21, 2026, and so far it has fallen -13.77%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.
Support, Risk & Stop-loss for Harley-Davidson Inc stock
Harley-Davidson Inc finds support from accumulated volume at $24.35 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.
This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $0.730 between high and low, or 3.02%. For the last week, the stock has had daily average volatility of 4.16%.
Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.
Trading Expectations (HOG) For The Upcoming Trading Day Of Monday 3rd
For the upcoming trading day on Monday, 3rd we expect Harley-Davidson Inc to open at $24.55, and during the day (based on 14 day Average True Range), to move between $24.00 and $25.08, which gives a possible trading interval of +/-$1.08 (+/-4.51%) up or down from last closing price. If Harley-Davidson Inc takes out the full calculated possible swing range there will be an estimated 4.51% move between the lowest and the highest trading price during the day.
Since the stock is closer to the support from accumulated volume at $24.35 (0.77%) than the resistance at $25.49 (3.87%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..
Is Harley-Davidson Inc stock A Buy?
The Harley-Davidson Inc stock holds several negative signals and despite the positive trend, we believe Harley-Davidson Inc will perform weakly in the next couple of days or weeks. Therefore, we hold a negative evaluation of this stock.
Current score:
-1.004
Sell Candidate
Unchanged
Predicted Fair Opening Price
Predicted fair opening price on August 3, 2026 - $24.55 ( 0.0407%).
Want to trade but not sure how?
Our step-by-step guide can help.
Skip the guide? Open account with our trusted broker* 
*Your capital is at risk
HOG Performance
Trading levels for HOG
Fibonacci Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 25.28 | 3.02% |
| R2 | 25.00 | 1.88% |
| R1 | 24.83 | 1.18% |
| Price | 24.54 | |
| S1 | 24.27 | -1.10% |
| S2 | 24.10 | -1.80% |
| S3 | 23.82 | -2.93% |
Accumulated Volume Support & Resistance Levels
| Level | Price | |
|---|---|---|
| R3 | 28.46 | 15.97% |
| R2 | 27.82 | 13.37% |
| R1 | 25.49 | 3.87% |
| Price | 24.54 | |
| S1 | 24.35 | -0.774% |
| S2 | 23.84 | -2.85% |
| S3 | 23.21 | -5.42% |
HOG Dividend Payout History
| # | Ex-Date | Pay Date | Amount | Yield | |
|---|---|---|---|---|---|
| 1 | May 21, 2026 | Jun 08, 2026 | Jun 25, 2026 | $0.188 | 0.81% |
| 2 | Feb 13, 2026 | Mar 02, 2026 | Mar 02, 2026 | $0.190 | 0.94% |
| 3 | Nov 26, 2025 | Dec 09, 2025 | Dec 22, 2025 | $0.180 | 0.735% |
| 4 | Sep 10, 2025 | Sep 10, 2025 | Sep 24, 2025 | $0.180 | 0.625% |
| 5 | Jun 02, 2025 | Jun 02, 2025 | Jun 18, 2025 | $0.180 | 0.694% |
FAQ
Click here for our free guide on how to buy Harley-Davidson Inc Stock.
Buy HOG