AI Analysis AI Analysis of HOG AI-Powered Market Insights
Stock Analysis PRO New!
Risk Assessment PRO New!
Trading Strategy PRO New!
Add HOG to Watchlist?
Some Reasons Why To Add HOG:
  • Beat earnings estimates in 3 of the last 4 quarters
  • Healthy interest coverage ratio of 19.3x
  • Highly efficient cash conversion (52,184% FCF/OCF ratio)
PDF

Red day on Friday for Harley-Davidson Inc
(Updated on Jul 31, 2026)

SIGN UP FREE
or
Creating an account or logging in means you agree to StockInvest.us Terms of Use and Privacy Policy.
Sell candidate since Jul 24, 2026 Loss -3.73%

The Harley-Davidson Inc stock price fell by -0.406% on the last day (Friday, 31st Jul 2026) from $24.64 to $24.54. It has now fallen 3 days in a row. During the last trading day the stock fluctuated 3.02% from a day low at $24.19 to a day high of $24.92. The price has fallen in 7 of the last 10 days and is down by -7.67% for this period. Volume fell on the last day along with the stock, which is actually a good sign as volume should follow the stock. On the last day, the trading volume fell by -69 thousand shares and in total, 1 million shares were bought and sold for approximately $31.23 million.

Given the current short-term trend, the stock is expected to rise 6.71% during the next 3 months and, with a 90% probability hold a price between $26.19 and $30.62 at the end of this 3-month period.

HOG Signals & Forecast

There are few to no technical positive signals at the moment. The Harley-Davidson Inc stock holds sell signals from both short and long-term Moving Averages giving a more negative forecast for the stock. Also, there is a general sell signal from the relation between the two signals where the long-term average is above the short-term average. On corrections up, there will be some resistance from the lines at $25.16 and $25.57. A break-up above any of these levels will issue buy signals. A sell signal was issued from a pivot top point on Tuesday, July 21, 2026, and so far it has fallen -13.77%. Further fall is indicated until a new bottom pivot has been found. Furthermore, there is currently a sell signal from the 3 month Moving Average Convergence Divergence (MACD). Volume fell together with the price during the last trading day and this reduces the overall risk as volume should follow the price movements.

Support, Risk & Stop-loss for Harley-Davidson Inc stock

Harley-Davidson Inc finds support from accumulated volume at $24.35 and this level may hold a buying opportunity as an upwards reaction can be expected when the support is being tested.

This stock has average movements during the day and with good trading volume, the risk is considered to be medium. During the last day, the stock moved $0.730 between high and low, or 3.02%. For the last week, the stock has had daily average volatility of 4.16%.

Our recommended stop-loss: We hold a negative evaluation for this stock. No stop-loss is set.

Trading Expectations (HOG) For The Upcoming Trading Day Of Monday 3rd

For the upcoming trading day on Monday, 3rd we expect Harley-Davidson Inc to open at $24.55, and during the day (based on 14 day Average True Range), to move between $24.00 and $25.08, which gives a possible trading interval of +/-$1.08 (+/-4.51%) up or down from last closing price. If Harley-Davidson Inc takes out the full calculated possible swing range there will be an estimated 4.51% move between the lowest and the highest trading price during the day.

Since the stock is closer to the support from accumulated volume at $24.35 (0.77%) than the resistance at $25.49 (3.87%), our systems sees the trading risk/reward intra-day as attractive and believe profit can be made before the stock reaches first resistance..

Is Harley-Davidson Inc stock A Buy?

The Harley-Davidson Inc stock holds several negative signals and despite the positive trend, we believe Harley-Davidson Inc will perform weakly in the next couple of days or weeks. Therefore, we hold a negative evaluation of this stock.

Current score: -1.004 Sell Candidate Unchanged

Predicted Fair Opening Price

Predicted fair opening price on August 3, 2026 - $24.55 ( 0.0407%).

Want to trade but not sure how? Our step-by-step guide can help.
Skip the guide? Open account with our trusted broker* eToro
*Your capital is at risk

HOG Performance

Trading levels for HOG

StockInvest.us
Full Access. No Commitment. 7 Days Free!
Long & Short-Term Golden Star Lists
AI Stock Analysis*
Top 10 Candidates on Every List
Premium Lists
Ad-FREE Browsing
Advanced Stock Screener

Fibonacci Support & Resistance Levels

Level Price
R3 25.28 3.02%
R2 25.00 1.88%
R1 24.83 1.18%
Price 24.54
S1 24.27 -1.10%
S2 24.10 -1.80%
S3 23.82 -2.93%

Accumulated Volume Support & Resistance Levels

Level Price
R3 28.46 15.97%
R2 27.82 13.37%
R1 25.49 3.87%
Price 24.54
S1 24.35 -0.774%
S2 23.84 -2.85%
S3 23.21 -5.42%

HOG Dividend Payout History


# Declaration Date Ex-Date Pay Date Amount Yield
1 May 21, 2026 Jun 08, 2026 Jun 25, 2026 $0.188 0.81%
2 Feb 13, 2026 Mar 02, 2026 Mar 02, 2026 $0.190 0.94%
3 Nov 26, 2025 Dec 09, 2025 Dec 22, 2025 $0.180 0.735%
4 Sep 10, 2025 Sep 10, 2025 Sep 24, 2025 $0.180 0.625%
5 Jun 02, 2025 Jun 02, 2025 Jun 18, 2025 $0.180 0.694%

FAQ

What is the symbol for Harley-Davidson Inc Stock and on which exchange is it traded?
The symbol for Harley-Davidson Inc is HOG and it is traded on the NYSE (New York Stock Exchange).

Should I buy or sell Harley-Davidson Inc Stock?
The Harley-Davidson Inc stock holds several negative signals and despite the positive trend, we believe Harley-Davidson Inc will perform weakly in the next couple of days or weeks. Therefore, we hold a negative evaluation of this stock.

How to buy Harley-Davidson Inc Stock?
Harley-Davidson Inc Stock can be purchased through just about any brokerage firm, including online brokerage services.
Click here for our free guide on how to buy Harley-Davidson Inc Stock.

What's the current price of Harley-Davidson Inc Stock?
As of the end of day on the Jul 31, 2026, the price of an Harley-Davidson Inc (HOG) share was $24.54.

What is the 52-week high and low for Harley-Davidson Inc Stock?
The 52-week high for Harley-Davidson Inc Stock is $31.25 and the 52-week low is $17.09.

What is the market capitalization of Harley-Davidson Inc Stock?
As of the Jul 31, 2026, the market capitalization of Harley-Davidson Inc is 2.583B.

When is the next earnings date for Harley-Davidson Inc?
The upcoming earnings date for Harley-Davidson Inc is Nov 03, 2026.
Click to get the best stock tips daily for free!
ABOUT HARLEY-DAVIDSON INC
Harley-Davidson
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers...
GOLDEN STAR
Ticker Change Signal Date
FOX
$50.81
2.22% Jul 27
UNFI
$49.05
3.63% Jul 27
BIIB
$202.19
0.376% Jul 24
TSCO
$30.32
1.48% Jul 23
S
SW
$43.71
5.17% Jul 23

Top Fintech Company

StockInvest.us featured in The Global Fintech Index 2020 as the top Fintech company of the country.

Full report by FINDEXABLE