ServiceNow Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be positive at 88.47. In total, the insiders bought 600.54K and sold 64.61K NOW shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power

(Last 100 transactions)
88.47
Buy 600.54K shares
Sell 64.61K shares
67% Buy Activity
Moderate Negative Correlation
Buy Signal Medium Confidence
Apr 29, 2026

Analysis Breakdown:

  • Strongly supported by a very high Insider Power Score of 88.47.
  • Confidence increased due to high data reliability score of 100.

Historical Insider Trades

Date Type Person Role Amount
May 08, 2026
Sell
Common Stock
S-Sale
Fipps Paul
President, Global Customer Ops
CEO / President 151
Value: $13.7K
May 07, 2026
Buy
Common Stock
M-Exempt
Fipps Paul
President, Global Customer Ops
CEO / President 320
Value: $29.9K
May 07, 2026
Buy
Restricted Stock Units
M-Exempt
Zavery Amit
President, Cpo And COO
CEO / President 9 990
Value: $935.0K
May 07, 2026
Sell
Common Stock
F-InKind
Zavery Amit
President, Cpo And COO
CEO / President 5 370
Value: $502.6K
May 07, 2026
Buy
Common Stock
M-Exempt
Zavery Amit
President, Cpo And COO
CEO / President 9 990
Value: $935.0K
May 07, 2026
Buy
Restricted Stock Units
M-Exempt
Mastantuono Gina
President And CFO
CEO / President 3 945
Value: $369.2K
May 07, 2026
Sell
Common Stock
F-InKind
Mastantuono Gina
President And CFO
CEO / President 2 121
Value: $198.5K
May 07, 2026
Buy
Common Stock
M-Exempt
Canney Jacqueline P
Chief People & Ai Enblmt. Off.
Officer 2 630
Value: $246.1K
May 07, 2026
Buy
Restricted Stock Units
M-Exempt
Canney Jacqueline P
Chief People & Ai Enblmt. Off.
Officer 2 630
Value: $246.1K
May 07, 2026
Sell
Common Stock
F-InKind
Fontaine Danielle
Principal Accounting Officer
Officer 106
Value: $10K
May 07, 2026
Buy
Restricted Stock Units
M-Exempt
Fontaine Danielle
Principal Accounting Officer
Officer 305
Value: $28.5K
May 07, 2026
Buy
Common Stock
M-Exempt
Fontaine Danielle
Principal Accounting Officer
Officer 305
Value: $28.5K
May 07, 2026
Sell
Common Stock
F-InKind
Canney Jacqueline P
Chief People & Ai Enblmt. Off.
Officer 1 455
Value: $136.2K
May 07, 2026
Buy
Restricted Stock Units
M-Exempt
Mcdermott William R
Chairman & CEO
CEO / President 8 765
Value: $820.3K
May 07, 2026
Buy
Common Stock
M-Exempt
Mcdermott William R
Chairman & CEO
CEO / President 8 765
Value: $820.3K
May 07, 2026
Buy
Common Stock
M-Exempt
Mastantuono Gina
President And CFO
CEO / President 3 945
Value: $369.2K
May 07, 2026
Sell
Common Stock
F-InKind
Mcdermott William R
Chairman & CEO
CEO / President 4 712
Value: $441.0K
May 07, 2026
Buy
Common Stock
M-Exempt
Fipps Paul
President, Global Customer Ops
CEO / President 70
Value: $7K
May 07, 2026
Sell
Common Stock
F-InKind
Fipps Paul
President, Global Customer Ops
CEO / President 28
Value: $3K
May 07, 2026
Sell
Common Stock
F-InKind
Fipps Paul
President, Global Customer Ops
CEO / President 128
Value: $12.0K
May 07, 2026
Buy
Restricted Stock Units
M-Exempt
Fipps Paul
President, Global Customer Ops
CEO / President 320
Value: $29.9K
May 07, 2026
Buy
Restricted Stock Units
M-Exempt
Fipps Paul
President, Global Customer Ops
CEO / President 70
Value: $7K
Apr 29, 2026
Buy
Employee Stock Option (Right to Buy)
A-Award
Canney Jacqueline P
Chief People & Ai Enblmt. Off.
Officer 19 575
Value: $12.8M
Apr 29, 2026
Buy
Employee Stock Option (Right to Buy)
A-Award
Mastantuono Gina
President And CFO
CEO / President 39 155
Value: $25.7M
Apr 29, 2026
Buy
Employee Stock Option (Right to Buy)
A-Award
Mcdermott William R
Chairman & CEO
CEO / President 346 920
Value: $0.24B

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

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ABOUT SERVICENOW INC
ServiceNow
ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development ...
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