NASDAQ:VITL

Vital Farms Stock Insider Trading

Consumer Defensive > Agricultural Farm Products

Buy VITL

*Your capital is at risk

$9.87

+0.0700 (+0.714%)

At Close: Jun 03, 2026

Vital Farms Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be negative at -92.97. In total, the insiders bought 263.08K and sold 920.51K VITL shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power (Last 100 transactions)	-92.97
● Buy	263.08K shares
● Sell	920.51K shares
32% Buy Activity Negligible or No Correlation
Buy Signal Low Confidence May 14, 2026 Analysis Breakdown: Signal is highly questionable due to a strongly contradictory negative Insider Power Score of -92.97. Confidence increased due to high data reliability score of 100.

Historical Insider Trades

Date	Type	Person	Role	Amount
May 19, 2026 Buy	Common Stock P-Purchase	Van Hoven Reena Chauhan Chief People Officer	Officer	2 242 Value: $20.0K
May 18, 2026 Buy	Common Stock P-Purchase	Flanagan Glenda J Director	Director	6 100 Value: $50.8K
May 15, 2026 Buy	Common Stock A-Award	Bal Joanne Clo, Secy. & Head Of Impact	Officer	500 Value: $4K
May 15, 2026 Buy	Common Stock A-Award	Coon Stephanie Chief Strategy Officer	Officer	500 Value: $4K
May 15, 2026 Buy	Common Stock P-Purchase	Coon Stephanie Chief Strategy Officer	Officer	5 895 Value: $49.6K
May 15, 2026 Buy	Common Stock A-Award	Diez-canseco Russell Exec. Chair, President & CEO	CEO / President	500 Value: $4K
May 15, 2026 Buy	Common Stock A-Award	Wrede Thilo Chief Financial Officer	C-Suite Officer	500 Value: $4K
May 15, 2026 Buy	Common Stock P-Purchase	Amoo-gottfried Kofi Owusu Director	Director	2 375 Value: $20.1K
May 15, 2026 Buy	Common Stock A-Award	Pappas Peter Nicholas Cso And President, Eggs	CEO / President	395 Value: $3K
May 14, 2026 Buy	Common Stock P-Purchase	Holland Joseph Michael Chief Supply Chain Officer	Officer	12 484 Value: $99.9K
May 14, 2026 Buy	Common Stock P-Purchase	Pappas Peter Nicholas Cso And President, Eggs	CEO / President	3 500 Value: $29.8K
May 14, 2026 Buy	Common Stock P-Purchase	Cyr William B. Director	Director	6 000 Value: $51.1K
May 14, 2026 Buy	Common Stock P-Purchase	Mckeon Kathryn Cmo And Gm, Butter	Officer	604 Value: $5K
May 14, 2026 Buy	Common Stock P-Purchase	Kennedy Kelly J. Director	Director	2 500 Value: $21.0K
May 13, 2026 Buy	Common Stock P-Purchase	Ruiz Gisel Director	Director	6 151 Value: $50.0K
May 13, 2026 Buy	Common Stock P-Purchase	Post Denny Marie Director	Director	3 000 Value: $24.7K
Mar 18, 2026 Sell	Common Stock F-InKind	Wrede Thilo Chief Financial Officer	C-Suite Officer	3 192 Value: $50.1K
Mar 16, 2026 Sell	Common Stock F-InKind	Diez-canseco Russell President, CEO & Exec. Chair	CEO / President	4 798 Value: $82.6K
Mar 16, 2026 Sell	Common Stock F-InKind	Bal Joanne Clo, Secy. & Head Of Impact	Officer	1 061 Value: $18.3K
Mar 16, 2026 Sell	Common Stock F-InKind	Mckeon Kathryn Cmo And Gm, Butter	Officer	928 Value: $16.0K
Mar 16, 2026 Sell	Common Stock F-InKind	Pappas Peter Nicholas Cso And President, Eggs	CEO / President	928 Value: $16.0K
Mar 16, 2026 Sell	Common Stock F-InKind	Coon Stephanie Chief Strategy Officer	Officer	928 Value: $16.0K
Mar 12, 2026 Sell	Common Stock F-InKind	Diez-canseco Russell President, CEO & Exec. Chair	CEO / President	11 886 Value: $209.4K
Mar 12, 2026 Sell	Common Stock F-InKind	Bal Joanne Clo, Secy. & Head Of Impact	Officer	1 586 Value: $27.9K
Mar 12, 2026 Sell	Common Stock F-InKind	Mckeon Kathryn Cmo And Gm, Butter	Officer	1 683 Value: $29.7K

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%^* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

ABOUT VITAL FARMS INC.

Vital Farms, Inc., an ethical food company, provides pasture-raised products in the United States. It offers shell eggs, butter, hard-boiled eggs, ghee, liquid whole eggs, and egg bite products. Vital Farms, Inc. was founded in 2007 and is headquartered in Austin, Texas....

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