Vital Farms Stock Insider Power

Based on the 100 latest insides trades, we have calculated the insider power to be negative at -92.97. In total, the insiders bought 263.08K and sold 920.51K VITL shares in the last 100 trades. The insider score can be negative despite buy/sell ratio being positive. The score focuses on the quality of the trades.

Insider Power

(Last 100 transactions)
-92.97
Buy 263.08K shares
Sell 920.51K shares
32% Buy Activity
Negligible or No Correlation
Buy Signal Low Confidence
May 14, 2026

Analysis Breakdown:

  • Signal is highly questionable due to a strongly contradictory negative Insider Power Score of -92.97.
  • Confidence increased due to high data reliability score of 100.

Historical Insider Trades

Date Type Person Role Amount
Oct 01, 2025
Sell
Common Stock
S-Sale
Ohayer Matthew
Executive Chairperson
Officer 23 536
Value: $941.0K
Oct 01, 2025
Sell
Common Stock
S-Sale
Ohayer Matthew
Executive Chairperson
Officer 600
Value: $22.9K
Sep 16, 2025
Sell
Common Stock
F-InKind
Van Hoven Reena Chauhan
Chief People Officer
Officer 344
Value: $16.2K
Sep 16, 2025
Sell
Common Stock
F-InKind
Van Hoven Reena Chauhan
Chief People Officer
Officer 344
Value: $16.2K
Sep 11, 2025
Sell
Common Stock
G-Gift
Diez-canseco Russell
President And CEO
CEO / President 10 000
Value: $0
Sep 11, 2025
Sell
Common Stock
G-Gift
Diez-canseco Russell
President And CEO
CEO / President 10 000
Value: $0
Sep 10, 2025
Sell
Common Stock
S-Sale
Diez-canseco Russell
President And CEO
CEO / President 15 757
Value: $745.1K
Sep 10, 2025
Sell
Common Stock
S-Sale
Diez-canseco Russell
President And CEO
CEO / President 943
Value: $45.1K
Sep 10, 2025
Sell
Common Stock
S-Sale
Diez-canseco Russell
President And CEO
CEO / President 943
Value: $45.1K
Sep 10, 2025
Sell
Common Stock
S-Sale
Diez-canseco Russell
President And CEO
CEO / President 15 757
Value: $745.1K
Sep 04, 2025
Sell
Common Stock
S-Sale
Ohayer Matthew
Executive Chairperson
Officer 100 000
Value: $5.10M
Sep 04, 2025
Sell
Common Stock
S-Sale
Ohayer Matthew
Executive Chairperson
Officer 100 000
Value: $5.10M
Sep 02, 2025
Sell
Common Stock
F-InKind
Holland Joseph Michael
Chief Supply Chain Officer
Officer 412
Value: $21.4K
Sep 02, 2025
Sell
Common Stock
F-InKind
Holland Joseph Michael
Chief Supply Chain Officer
Officer 412
Value: $21.4K
Sep 02, 2025
Sell
Common Stock
S-Sale
Ohayer Matthew
Executive Chairperson
Officer 100 000
Value: $5.20M
Sep 02, 2025
Sell
Common Stock
S-Sale
Ohayer Matthew
Executive Chairperson
Officer 20 559
Value: $1.06M
Sep 02, 2025
Sell
Common Stock
S-Sale
Ohayer Matthew
Executive Chairperson
Officer 24 441
Value: $1.28M
Sep 02, 2025
Sell
Common Stock
S-Sale
Ohayer Matthew
Executive Chairperson
Officer 20 559
Value: $1.06M
Sep 02, 2025
Sell
Common Stock
S-Sale
Ohayer Matthew
Executive Chairperson
Officer 100 000
Value: $5.20M
Aug 29, 2025
Sell
Common Stock
S-Sale
Ohayer Matthew
Executive Chairperson
Officer 100 000
Value: $5.11M
Mar 17, 2025
Sell
Common Stock
F-InKind
Wrede Thilo
Chief Financial Officer
C-Suite Officer 4 716
Value: $149.0K
Mar 13, 2025
Sell
Common Stock
F-InKind
Mckeon Kathryn
Cmo And Gm, Butter
Officer 1 046
Value: $30.7K
Mar 13, 2025
Sell
Common Stock
F-InKind
Coon Stephanie
SVP Strategy
Officer 1 328
Value: $38.9K
Mar 11, 2025
Sell
Common Stock
F-InKind
Coon Stephanie
SVP Strategy
Officer 1 935
Value: $61.1K
Mar 11, 2025
Sell
Common Stock
F-InKind
Mckeon Kathryn
Cmo And Gm, Butter
Officer 1 768
Value: $55.9K

About Insider Power

Insider Power is a proprietary algorithm developed by StockInvest.us to evaluate the significance of insider transactions. The calculation considers the size, type, and timing of transactions, as well as the insider’s role within the company.

It is important to note that, in general, there is little to no correlation between insider transactions and short-term stock price movements. In one of our studies, only 0.22%* of stocks with insider activity showed a measurable correlation — and even then, it was unclear whether the effect was caused by insider actions or simply by the stock’s broader trend.

While our algorithms are designed to highlight potentially meaningful signals, these cannot be regarded as statistically significant on their own. Insider trading activity should therefore be seen as informative rather than as direct trading guidance. The Insider Power metric was created to present this information in a clearer and more accessible way, helping investors better understand the possible context of insider activity.

* October 6th, 2025 - Tested on 5562 stocks

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ABOUT VITAL FARMS INC.
Vital Farms
Vital Farms, Inc., an ethical food company, provides pasture-raised products in the United States. It offers shell eggs, butter, hard-boiled eggs, ghee, liquid whole eggs, and egg bite products. Vital Farms, Inc. was founded in 2007 and is headquartered in Austin, Texas....
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